The news that the First Group had been kicked out of the Auto League quickly shook the world.

Everyone was shocked, no one could believe that Gao Yuan dared to put such a heavy hand and directly take down the number one boss in the industry with monstrous authority.

"Boss Gao, this is going farther and farther on the road to death."

"There's no way, a short-term and fast R&D enterprise like Boss Gao, and a step-by-step industry giant, can't urinate in a pot."

"Who dares not to give the boss face? It's interesting now, I'm afraid I'm going to fight! ”

"The First Group will never give up, and Boss Gao is in danger."

"Move in to Little Maza, front row onlookers!"

"Speaking of which, they are all Chinese enterprises, even if they fight, it is a civil war, and there is no glory."

In major forums, netizens have a lot of discussions.

Based on the past history of the First Group, most netizens support Gao Yuan, but some sensible netizens pointed out that this will only strengthen internal friction and leave opportunities for foreign companies.

Sure enough, while China has not yet formed a unified front, global auto giants have taken the opportunity to launch their own low-cost fuel vehicles to seize the rigid demand market.

The production capacity of solid-state battery vehicles cannot be increased for a while, the market is in short supply, and the orders in the hands of 4S stores and agents are almost scheduled until the next year.

However, on the other hand, the people can not wait endlessly, they should buy a car or buy, since solid-state battery cars can not be bought, then they can only retreat to the next best thing, buy traditional fuel vehicles.

In all fairness, it is not without benefits to buy fuel vehicles, after all, those models have been on the market for many years, and the reputation is guaranteed.

At the beginning of November, the first group seemed to be angry, the starting price of Audi Q5L, from 380,000 yuan, to 198,000 yuan in one go, and also gave the whole car insurance, free maintenance and other preferential policies, quickly attracted a lot of consumers.

"What electric car to buy? Isn't Q5 of 190,000 fragrant? ”

"In order to resist the coming solid-state battery storm, all car manufacturers are crazy about cutting prices!"

"Two days ago, I received a promotional message, Mercedes-Benz C200L dropped to 186,008! And it also offers a three-year interest-free loan! ”

"Honda Shenche Civic, the price has been beaten to eighty-two thousand!"

"Fit fifty-eight, just ask who else!? Who else!? ”

"In this way, fuel vehicles are already much cheaper than solid-state battery vehicles!"

"And people's fuel vehicles are in stock, and solid-state battery vehicles are out of stock and are flying."

"Hey, I really want to support a domestic electric car, but watching the price of fuel vehicles fall, I must admit that my heart has actually begun to waver."

"Agree with the upstairs, do you want to wait for the solid-state battery car? Now 100,000 yuan can already buy a very good fuel car, I really want to sell. ”

"It is worthy of being an international giant, and the traditional car companies are crazy, and they even beat themselves!"

"Wait and see, this is the first round of price reductions, and in order to survive, they will definitely fight to the end."

Towards the end of the year, the situation took a turn for the worse.

Originally, for the needs of the year-end assessment, the major car companies will reduce prices on a large scale at the end of each year.

Not only did the price swoop all the way down, even hitting a new low, but also made a variety of strange promotional activities, and the newly established Huaxia solid-state battery car alliance fought to the death.

In mid-November, Gao Yuan received a video call from Mr. Zhu of Chang'an Group and got bad news.

"We're starting to get a lot of orders." After all, Mr. Zhu is an old Jianghu, although the situation is not good, he still said quietly: "More and more potential customers, under the crazy price offensive, have re-chosen fuel vehicles, I believe in Geely, BYD, they should be in the same situation." ”

"It's in a bad form now, we just formed an alliance and need time to make the market bigger, and those international giants just don't want to give us time."

Gao Yuan shrugged his shoulders, "It's normal, those guys are really ruthless enough, just yesterday, Honda Group announced that the starting price of its best-selling car Accord will be adjusted to 98,000 yuan." ”

"Less than 100,000 yuan, if anyone is not impressed by this kind of price, then it is called a fool, after all, the Honda Accord is really a good car, my dad bought one more than ten years ago, and it is still parked in the company's underground garage."

"I tried it a few days ago, and I hit it once, except for the shabby appearance, there was no problem with driving on the road."

"If I am an ordinary consumer, a 98,000 Honda Accord, and a three-year interest-free loan with a Honda Gold after-sales service plan, I will also consider it."

Mr. Zhu raised his glasses and said in a deep voice: "This is just the beginning, Toyota Land Cruiser, Mercedes-Benz G500, such best-selling cars that used to be bought at a higher price, have been out of stock, but now they are suddenly in stock, and the price is directly cut in half." ”

"I believe that it won't be long before we can see the completely unbelievable prices that we didn't even dare to think of in the past, as well as countless new cars that attract attention and have exciting designs, jumping out to compete with us for the market."

Gao Yuan said: "From Nanjing to Beijing, what is bought is not sold fine, their abacus is very simple, the whole vehicle is sold at a low price, through the reduction of allocation, parts sales, and additional financial services to maintain balance." ”

"After all, fuel vehicles are not like electric vehicles, there are a huge number of parts, many of them are wearing parts, consumable parts, and the cost of use is relatively high."

"In essence, electric vehicles have only one core component, that is, the battery, the cost of the battery accounts for half of the total cost, or even sixty percent, as long as the battery does not have problems, the electric vehicle can completely reduce the cost of use to the extent of seven cents per kilometer."

Mr. Zhu shrugged his shoulders, "We all understand the truth, the key is that fuel vehicles are too cheap, like a car of the Civic level, we want 1450,000 yuan, and the average fuel vehicle is only 70,000 or 80,000, and the price difference is nearly doubled." ”

"Don't consumers know that electric vehicles are expensive to buy and cheap to use?"

"Of course they know, but the silver is there, the people's money is not blown by the wind, and the pressure is completely different from taking out 70,000 yuan to buy a car, and taking out 140,000 yuan to buy a car, the so-called zero meat does not hurt, this is the truth."

Gao Yuan frowned slightly, and did not answer Mr. Zhu's words.

After observing the reaction of the plateau, Mr. Zhu continued: "I heard that there will be an unprecedented press conference in North America tomorrow. ”

Gao Yuan smiled, he has indeed often gone to the imperial capital recently to meet some big people who can't be said, and with the status of Mr. Zhu, it is normal to know about this matter.

"The West has formed an automobile alliance, and the auto giants from Japan, Germany, North America, France, South Korea, India and other places have all joined it." Gao Yuan said in a deep voice: "Judging from the current intelligence, things are more troublesome, and the automobile alliance should take low-price dumping as a strategy and continue it for a long time." ”

"To put it simply, it's these Western auto giants who want to suppress us to the limit until they kill us."

Mr. Zhu was slightly stunned, then gritted his teeth and said: "The West has controlled the automobile industry for many years, not to mention anything else, the Chinese market alone contributes hundreds of billions of yuan of profits to these automobile giants every year." ”

"After years of high profits, the giants have made a lot of money anyway, turn around, and then fight with us for the price, of course they are full of confidence."

Gao Yuan nodded and said: "I heard that even upstream parts companies, such as Continental, Bosch, Denso, ZF, etc., have also joined the alliance, and they will also reduce the ex-factory price of their products to the limit." ”

"On the financial side, Wall Street, as well as the chaebol groups in Europe, Japan and South Korea, will give financial support to the auto alliance to provide them with ammunition to help win this war."

"After all, it's a trillion-dollar auto industry, and no one can afford to lose."

Mr. Zhu listened to Gao Yuan's words, and suddenly gasped, "From parts to vehicles, the limit is to reduce the cost and price, and there is financial capital support on the periphery, it seems that our situation is even more difficult than imagined." ”

"In the past half month, you have entered Beijing twice." After hesitating for a moment, Boss Gao still asked the doubts in his heart, "What does it mean?" When exactly is the national team going to leave? ”