Chapter Thirty-Seven: The Christmas Crash!
Tokyo, Shibuya-ku.
It's still the same izakaya, it's still the four graduates of the chemistry department of the University of Tokyo, but the atmosphere of drinking has completely changed, and they look preoccupied, and they keep letting out long sighs.
"Hey, the New Year's holiday is over, and I heard that this year's bonus will also be canceled." Mitsuhiko Inoue muttered.
"Who would have thought that in just three months, that small Huaxia company would subvert the entire industry."
"Actually, we calculated it, I heard that the worst is Toyobo, because the loss is too serious, they seem to be interested in large-scale layoffs."
"No, Toyobo has EKS and N38, two top thermal fiber technologies!"
"It is because Toyo Textile has invested heavily in warm fibers, and Kunlun Company, which was born this year, is also focusing on warm fibers, so it crashed very tragically."
The four of them sighed tacitly, and then raised their wine glasses, drank sullenly, and mourned for the unlucky Toyobo, which is good at warm fibers, and met the Kunlun company that is also good at this, which is probably fate.
The rise of Kunlun company, the impact on Japan's chemical fiber industry is unprecedented, the financial reports of the major groups this year are more tragic than a one, the four of them as industry insiders, usually overtime increased sharply not to mention, I am afraid that even the year-end bonus will be in vain.
But fortunately, the companies they work for are all comprehensive large groups, not only producing garment chemical fibers, but also engaged in the operation of other chemical materials, but there is no need to worry about unemployment.
However, those franchise groups are miserable, Toyobo, Bell Textile, Fuji Textile, Saijo Textile, Japan's four major chemical fiber garment fabric groups, have fallen into the quagmire of business difficulties.
The eldest Shigeru Ota glanced at the guests in the izakaya and said worriedly: "Actually, there is no doubt that we have lost this war of warm fibers, and the products of Kunlun Company have swept the entire northern hemisphere in just three months. ”
"See for yourself, almost half of the people in the izakaya are using Kunlun products."
The other three followed Shigeru Ota's gaze, and sure enough, many people in the izakaya were wearing Kunlun company products, which was very easy to identify, because it was also a cold-proof clothing, and the X fiber would be particularly light and fashionable.
"Under normal circumstances, no one likes to wear thick clothes, so it's natural for Kunlun Company to win, right?"
"I have to say that being able to wear a dress in the coldest season has a fatal temptation for women, no matter how expensive it is, girls will buy it, right?"
"It's only been three months, and in just three months, Kunlun Company has made half of the people on the streets of Tokyo wear their products, which is a miracle!"
"I heard that Mr. Gao Yuan, the owner of Kunlun Company, is only twenty-one years old, and it is a real miracle that he can invent X fiber at such a young age and run a company with such potential."
They chatted, they were both from the chemistry department, and they had a lot in common with each other.
Only Ota Shigeru was silent, drinking sullen wine with a sad face.
Finally, Shigeru Ota couldn't hold back any longer, and asked Ono Chengcheng: "Toray Group is the strongest in Japan's materials science research and development capabilities, have you cracked Kunlun's technology?" ”
Ono Chengcheng was slightly stunned, even if he was a good friend, it was inappropriate to inquire about company secrets like this.
As for cracking Kunlun's super hive technology, there is nothing to be ashamed of, almost all chemical groups in the world, all laboratories that specialize in chemistry and materials science, are making similar attempts.
After careful consideration, Ono Narikoto shook his head, "It's completely unsettled, I don't know why, even if the same formula is used, it still can't make a fiber filament with a super honeycomb structure, why does Ota-kun ask like this?" ”
Everyone looked at Shigeru Ota, who was the section chief, the only one of the four who had access to the company's top management, and had a lot of inside information.
Ota Shigeru sighed deeply, his drunken eyes were a little confused, and he said in a very bleak voice: "If we don't crack the technology of Kunlun Company, I'm afraid we won't have a chance." ”
Everyone was shocked and asked, "Why do you say that?" ”
Ota Shigeru said in a deep voice: "It is said that the Kunlun Company and its partners are going to launch a general offensive at Christmas and clear the field during the Chinese New Year. ”
Christmas Attack!?
Chinese New Year Clearance!?
This... That's too arrogant, isn't it!?
……
Christmas, New Year, Spring Festival, Lantern Festival, in just two months, there are many important festivals.
Kunlun and his partners rushed to launch an offensive during this period, which was not unexpected.
It's just that no one thought that their offensive would be so crazy.
On December 15, ten days before Christmas, the global offensive began.
The price of X series products is not expensive, only the price of cotton clothing, but the performance surpasses the top down, and now the price has been reduced, and there are all kinds of exquisite small gifts, free lottery activities for members.
"Seventy-nine yuan for thermal underwear? It's so cheap! ”
"A short padded cotton suit that can resist a low temperature of minus 30 degrees, two sets of five hundred and ninety-nine yuan? I'll give it a go, buy one get one free! The down with the same performance costs at least 2,000 yuan, which is too cost-effective! ”
"Super quick-drying panties, only nineteen yuan!?"
"Super cold gloves, twenty-nine yuan!?"
"Hat and scarf set, only fifty-nine yuan!?"
"What are you doing in a daze, there will be no more shops in this village after this village, grab it! If you grab it, you earn it! ”
In the fall of 2014, the Japanese media invented the term "hot buying" to mock the frenzied influx of Chinese tourists during that year's National Day.
These Chinese tourists, as if they had never seen the earthy buns in the world, bought whatever they saw, and even the toilet seats in Akihabara were bought out, and there were several incidents of fights due to explosive purchases.
Time flies, and a few years later, on Christmas, Kunlun Company returned the word explosive purchase unchanged!
From Okinawa in the southernmost part to Sapporo in the north, the scene of Japanese people buying X fiber is much more reckless than those Chinese tourists back then.
And this time the explosion is happening not only in Japan, but in the whole world!
Even those in the tropics who don't know what snow is are not immune, because Kunlun not only has X2 fibers, but also X1 fibers that are dry to wear.
In short, in the eyes of consumers, this is a shopping feast, just buy and buy right.
However, professionals in the field of chemical fiber understand very well that in fact, this is Kunlun's general attack on the global fiber giants!
In order to welcome Christmas and New Year, major chemical fiber groups have stockpiled a large number of products in advance.
The goal of the plateau is very simple, how you produce it, give me how to eat it!
Don't think that you can sell it at a reduced price, let me show you today, no one wants to lose money!
In this world, although capital is strong, it is by no means the ultimate power.
Otherwise, with China's financial resources today, there is no semiconductor technology to buy, so why suffer from this bird anger?
However, the truth is quite cruel, the top technology, the most important weapon of the country, no matter how much money you spend, you can't buy it.
At that time, Japanese companies took top chemical fiber products and attacked cities and land in China.
Now, Kunlun and his partners, with unrivaled technical advantages, have fought back!
From September to December, Japanese companies were losing ground along the way.
Then from December to January, it was a complete collapse!
According to the statistics of Japan's Sankei Agency, the sales of chemical fibers during the Christmas and New Year periods plummeted by 90% compared with previous years, and the warehouses of major enterprises were piled up with inventory.
After the New Year's holiday, on January 7, the first dominoes fell with a bang.
Toyobo, a textile and chemical fiber giant, declared bankruptcy and reorganization because of insolvency.
On January 8, major creditors, Mitsubishi Bank, Japan Post Bank, Mitsui Investment, Sumitomo Insurance Co., Ltd., and other major creditors, formed a joint delegation to take full control of the Toyo Textile Group, and invited Deloitte Touche Tohmatsu to seal and check the accounts of the Toyo Textile Group.
After the news came out, there was a global uproar for a while.