A mouthful of a hundred years and two pots into the stomach.

The wine smelled fragrant, because the boss warmed them with hot water.

As a result, the strong crispness of the mouth disappears, leaving behind a mellow liquor with a long and evocative aftertaste.

The hotel was steaming hot.

Su Qingyue took a pair of chopsticks and burst his belly, not dipped in sesame sauce, but used the boss's special garlic juice.

Chen Feng introduced next to him: "His garlic sauce is my favorite, and I think it's better than sesame sauce." ”

"Hmm."

Su Qingyue put it in his mouth.

When you bite into it, it feels extremely crispy and tender, with garlic juice.

Immediately neutralizes the smell of alcohol.

I couldn't help but nod and say, "This wine is so comfortable." ”

"That's how it is, you have to eat it in a tavern, not a big restaurant." Chen Feng introduced: "When I am usually tired, I like to eat here and take a sip of wine, which is the most comfortable in winter." He said, raising his glass.

Su Qingyue smiled and said, "Give you an early year." ”

The two took another sip.

Su Qingyue found that Chen Feng was obviously a lot haggard.

Obviously, he didn't rest well, his hair was long, and he was about to catch up with Huayang.

The voice also changed a little, and seemed to be a lot lower.

He put his leather coat on another chair and asked Su Qingyue, "When will you go home?" ”

"Tomorrow's ticket."

"Trains?"

"Yes." Su Qingyue nodded.

"That's the Chinese New Year's Eve." Chen Feng said, poured himself a sip, and said: "Actually, you should go back a little earlier, after all, the gods are already on the right track, no matter when the family is still the most important." Hearing his voice, there was melancholy and emotion.

Su Qingyue asked, "The old man and the old lady are okay?" ”

"The old man is not in good health, so I accompanied him to the doctor." Chen Feng said.

"And now?"

"Let's keep it up, let's have a drink." He said, unwilling to go on with the subject.

Su Qingyue didn't ask again.

The two of them just drank dry with you and me.

The boss served them a plate of cold radish peels and a plate of wasabi.

Su Qingyue soon discovered that he couldn't say anything about the idea of leaving Chen Feng at all.

He admits that he loves Warlock too much.

It's not time to actually say these two words, and it's so hard to just talk to the boss.

Took another sip.

Still not getting to the point.

In the end, Chen Feng saw what was on his mind and asked bluntly: "Actually, it's not a kickback incident, it hurts your heart, right?" Think about complaining about grievances. ”

"Sad?" Su Qingyue was stunned and hurriedly shook his head.

Chen Feng laughed: "I don't think you're that fragile. Then he asked, "What is the matter?" ”

Seeing that the boss took the initiative to ask, Su Qingyue simply stopped hiding: "Recently, I feel that although Fengshen is getting better and better, and the feedback from the entire market is the same, my personal growth has slowed down, and I suddenly began to have strong self-doubt." ”

"Tell me about it." Chen Feng became curious.

"After so much research, I know a lot more about the industry. Do you find that games are different from other low-tech industries, they rely on early quality control and later marketing? It's basically a binary process and system. The gaming industry is completely different......"

Su Qingyue said? Look at Chen Feng and listen carefully.

So he continued: "After the product comes out, it enters through marketing and channels to users. But that's just the beginning of the work. Years and decades of long-tail operation? It is necessary to collect the needs, feedback, and services of a large number of users. Does this feedback involve R&D, operations, marketing, service, etc.? And it's 24 hours a day. ”

He spoke of his observations over the past year or so.

Chen Feng couldn't help but nod, huh? Say, "Very carefully, you continue." ”

"So far? Due to the short time in the online gaming industry? There is little experience, and all processes and operations are transplanted from the software industry according to the traditional industry, but this does not meet the needs of integrated marketing of online games. ”

He said, Chen Feng listened.

When I heard Su Qingyue say the concept of integrated marketing? Chen Feng adjusted his sitting posture.

Q: "Do you want to get involved from the very basics of the product?" ”

Su Qingyue thought about it for a while? Nod earnestly.

Chen Feng couldn't help but agree, saying: "This is also a problem for the entire industry. Product R&D and the market are seriously separated, and the front-end and back-end are not closely linked. ”

"I talked to Lao Jiang about this." Su Qingyue said: "I won't talk about the positioning of Fengshen in the early stage, and then if it wants to maintain it in the later stage, it should first give feedback to the user's opinions." ”

"What did he say?"

Su Qingyue spread his hands.

"Huh? Normal. Chen Feng laughed, obviously guessed? He also sighed: "People have inertia. ”

"But we shouldn't be blinded by inertia." Su Qingyue said.

Chen Feng listened to Su Qingyue with great interest.

Clink glasses with him: "Do you have any operational ideas and directions?" ”

"I think that first of all, when the product is positioned and the project is established, it is necessary to make adequate preparations. From technology to subject matter to specific planning gameplay. It is necessary not only to consider the market at the time, but also the factors of the product development cycle. And then open up testing and player engagement at the right time? Properly carry out market foreshadowing and operation. ”

Su Qingyue finally said it for so long? His thoughts.

Especially what happened to him these days? It leads to more food for thought.

Look at Chen Feng and listen carefully.

He continued: "In the early stage of product launch, large-scale market launch and dissemination will be carried out. After the user enters, R&D conducts long-tail opinion collection and rapid feedback. Guide them to participate in official activities and offline exchanges to form a 'virtual Jianghu'. Once the emotional atmosphere and the 'virtual rivers and lakes' appear and run on their own, then the stickiness and long tail are very scary. ”

Chen Feng listened patiently, his eyes becoming more and more serious.

"More importantly, such products are easy to have a reputation and form a well-known IP (brand). The closed-loop user group of manufacturing will cause the marketing cost of the second generation, the third generation, and more other products of the company to decline in the later stage, and enter a virtuous circle......"

Su Qingyue said.

Chen Feng didn't serve the wine, but took a glass of water and took a sip.

Looking at him, there was more and more appreciation in his eyes.

Listen to him continue: "Boss, this is what I want to achieve or strive to achieve. ”

He didn't speak.

Chen Feng asked: "But you are looking for me, not because you have thought clearly, but because you are very confused about the current situation?" ”

"Boss Heroic!" I didn't expect Chen Feng to be so straightforward, Su Qingyue immediately said: "I'm even more confused now than when I was in the kickback incident." ”

"You say."

"I understand that such an idea cannot be accomplished overnight. But if you are only in the field of marketing, you will not be able to complete your ideas. Su Qingyue said.

Chen Feng nodded: "You said the confusion of all the market personnel in this industry. ”

"Thank you."

Su Qingyue didn't expect so much, and continued: "I once went to Hengqin to try to get in touch with R&D in depth, and I felt very comfortable. But I can find that this kind of contact is still a dragonfly, and it cannot solve the substantive problem and cannot satisfy any of my ideas. He said, whining: "It's really like dancing in shackles." ”

Su Qingyue said and remembered this time.

Because of the kickback incident, it affected my mood.

Now he came back to his senses and asked, "Boss, my question is, as a marketer, how do you get into R&D and how do you convince them?" Convince them of an inexplicable sense of superiority. ”

"That's what I've been thinking about lately." Chen Feng said that he also remembered a lot.

Look out the door.

Su Qingyue waited.

It took him a long time before he said, "But I can tell you that if you continue to be in Hualuo, you will not be able to realize your ideas." This is not a problem with Warno, no matter how much Warlock recognizes you, at most it will be a higher salary and a higher position...... But ......"

"You say." Su Qingyue's eyes lit up instantly.

"Because you are an entrepreneur, you are no longer a professional manager." After he spoke, he found that the garlic juice was gone, and asked for another one: "At the beginning, you said that you were looking for me, I think you do have grievances in the kickback incident, and I want to persuade you." But if it's because of this, I can't persuade it. ”

"Boss, I love Hualuo very much." Su Qingyue emphasized.

"I know."

"I don't know if I'm right or wrong."

"There's nothing right or wrong," Chen Feng said, "and we all love Sinolo. He explained: "That's how it is, so that you don't know how to feel emotional. Our cohesion is also the least to say. ”

"I understand."

"But you have to be clear that you are going to take the path of an entrepreneur, and this road is very difficult." Chen Feng said: "Part-time work is at least profitable, no matter what you do. Entrepreneurs are different, that's a point of no return. It is extremely dark, painful, without dignity and without life, but once it is successful, that sense of accomplishment cannot be expressed in any words......"

"Tian is always my role model." Su Qingyue nodded, finding that he could barely interject.

"You have to bear everything alone, and no one can help you. There will be physical problems, and the mental pressure will be huge. But if you're okay with it, move on. ”

I didn't expect Chen Feng to say this.

Su Qingyue felt that although his ability might not be enough, this step always had to be taken.

As for the risks......

He thought about it, but he didn't think it so clearly.

I didn't expect it to be so serious.

But he was very happy that Chen Feng could communicate with him, and the next moment he picked up his wine glass and said seriously: "Thank you, boss." ”

Chen Feng finally said: "Go what you want to do, the sky is high and the birds can fly, and the sea is wide and the fish can leap!" ”

"Hmmm! The sky is high and the birds can fly! ”

Su Qingyue spoke, clinked glasses with Chen Feng, and drank all the wine in the cup.