At three o'clock in the afternoon, all the advertising agencies and sponsors returned to the recording stage one after another.

Qiu Tian also appeared on time.

"Thank you all for coming, and our presentation and selection session today has officially begun."

"First, let's start with the ad copy."

"Let's take a look at the first one, the bidding advertising agency for the STAN thermos mug......"

As before, all the bidding advertising agencies for the STAN thermos mug were displayed on the big screen, and then Qiu Tian began to reveal the copywriting of each advertising company one by one.

The choice is then given to the sponsor, who chooses the ad copy they like best.

Tus-Company chose another advertising copy this time, and there was no conflict with the advertising building in the forest stream, and they also successfully got the advertising copy this time.

"Now let's take a look, the last copywriting, Breeze Fruit, advertising copywriting cost: 188,000, the requirements are: highlight the ripeness and sweetness of the fruit, don't be too literary, down-to-earth, and easy to remember."

"There are three advertising companies participating in the bidding, Forest Creek Advertising Building, Feixin Media, and Donghui Advertising Company."

The people of Feixin Media and Donghui Advertising Company saw that Lin Xiaoxi Advertising Building was their competitor, and they looked helpless and desperate, they knew that they wanted to win this advertising copy this time, and the possibility was not high.

And the boss of Breeze Fruit Fruit also showed a smile when he saw that the Advertising Building in the Forest Creek was bidding for his advertising copy.

"Let's take a look at the copywriting content of the three advertising companies one by one, starting with Donghui Advertising Company."

After Qiu Tian finished speaking, the big screen behind her showed the advertising copy of Donghui Advertising Company:

The secret of the breeze fruit, healthy and sweet.

This copywriter wants to say that the reason why Breeze Fruit is delicious is because its product is healthy and sweet, mentioning the health that the sponsor does not require, and the health of the product is naturally a plus, but Mr. Hu of Breeze Fruit does not seem to express his liking.

"Let's take a look at Fei Xinmedia's copywriting."

Although the order of the companies that reveal the advertising copy, although it is not directly said, everyone can see that the more advertising money accumulated by the advertising company in the previous issue, the later it will be revealed when this issue is revealed.

In this way, it is easy to give people the feeling that the advertisement is getting better and better, and there will be expectations for the future.

The advertising company that ranked first in the last issue, such as the Forest Creek Advertising Building, is naturally to be revealed at the end.

Copywriting by Feixin Media:

Sweet encounter, a "sweet" love.

This Fei New Media's copywriting uses homophonic stalks, which is quite smooth to read.

After everyone read the copy, they looked at Mr. Hu who was in the breeze, he smiled and motioned to look at the next one.

It can be seen that he is more concerned about the copywriting of the advertising building in the forest creek.

"Okay, we Mr. Hu want to make a decision after reading it, then let's take a look at the copywriting of the last forest creek advertising building, I think many people are looking forward to it like me."

Qiu Tian said, and the big screen behind her showed the copywriting provided by Lin Xiaoxi:

Familiar with my wife, sweeter than my first love!

The copywriting requirements of Breeze Fruit Fruit are to show the ripeness and sweetness of their fruit in the copywriting, and the requirement is that the copywriting should not be too literary and down-to-earth.

This copywriting of the forest creek advertising building is obviously the most in line with the requirements.

Moreover, the copywriting of the advertising building in the forest creek uses a very strange and even somewhat funny metaphor, comparing the ripeness of the fruit to the ripeness of the wife, and the sweetness of the fruit to the sweetness of the first love.

This metaphor may sound a bit contradictory at first glance, but when you think about it, it is so funny that it makes you laugh and remember it at once.

"Wow, this copywriting is very novel." Qiu Tian sighed and looked at Mr. Hu who was in the breeze, "Mr. Hu, the copywriter of the three advertising companies, which one do you like?" ”

Mr. Hu didn't think about it, and said loudly: "The last one, the copywriting of the advertising building in the forest creek, we have decided!" ”

Mr. Hu said with a smile, looking like he had picked up a treasure.

Whether it is online or offline, this copywriting of the Linjian Xiaoxi Advertising Building will definitely attract the attention of a large number of people, and it may even become the target of countless netizens.

Seeing that Breeze Fruit Fruit chose the copywriting given by the Forest Creek Advertising Building, everyone in the audience looked at Mr. Hu, the boss of Lin Li and Breeze Fruit, and showed envious eyes.

The people of the advertising company envy the advertising building in the forest creek can get this huge amount of advertising copywriting fees, while the sponsors are envious that the breeze fruit can get such excellent copywriting, compared to their own company's advertising copywriting is a little too inferior.

"Okay, we congratulate the Advertising Building of the Creek in the Woods for the 188,000 advertising fee provided by Breeze Fruit."

"Now that the first round of ad copy is over, let's take a look at the rankings of the advertising agencies so far."

"First place, Forest Creek Advertising Building, 188,000."

"Second place, Tus-Advertising Company, 175,000."

"Third place, Tengwei Advertising ......"

There are only six advertising copywriters in this round, so most advertising companies did not win the bid, and naturally there was no ranking.

However, compared with the picture advertising later, the cost of advertising copy is still not much, as long as one or two bids are won in the next round, there is still a great hope for a turnaround.

After reading the first round of rankings, Qiu Tian said: "The first round of advertising copywriting is over, next, we start the second round of picture advertising, as before, we will start to reveal the ...... from back to front."

"The first one, clean white laundry detergent ......"

…………

More than a dozen advertising sponsors, one by one, and then the sponsors are selected, which takes a long time.

Image ads are more expensive than ad copy, because image ads actually include ad copy.

On top of all image ads, everyone will write relevant product copy.

Most of them are one or two sentences, and a few will have five or six sentences.

This makes image ads look a little more interesting than ad copy.

Except for a few advertising copywriting written by the Advertising Building in the Forest Creek before, most of the advertising copywriting can only be regarded as decent, and there is not much novelty.

At the same level of advertising building, the advertising pictures produced are basically more vivid than the advertising copy.

Because advertising pictures also have advertising copy, but there are more pictures to set off, which is much more vivid.

An hour later, Qiu Tiancai said: "We continue, the tenth, Natong tire lubricants, advertising 550,000 yuan, requirements, vivid and interesting, highlighting the main characteristics of product lubrication." ”

"We have seen that a total of four advertising companies have chosen Naitong tire lubricants, namely: Forest Creek Advertising Building, Zhengyi Advertising Company, Aoxing Advertising Building, and Tengwei Advertising."

After Qiu Tian finished reading, several other advertising companies had solemn faces, and the boss of Nettone Tire Lubricant was indeed excited.

Now the attitude of advertising companies and sponsors towards the advertising building of the forest creek is completely different, the advertising companies are extremely reluctant to meet the advertising building of the forest creek, and the sponsors like the advertising building of the forest creek to bid for themselves, because in this way they are likely to get the best advertising.

"This time, let's take a look at the pictures of the plans given by the four companies."

After Qiu Tian finished speaking, the big screen behind him displayed four pictures, under which were the names of various advertising companies.

Everyone looked at it in turn.

The first one, Tengwei advertisement, is a picture of a racing car speeding in the field, the yellow sand is flying behind the car, and there is a picture of a bucket of Naitong tire lubricant on the side of the wheel, which reads: Excellent quality, witness the power of lubrication.

The second one, Aoxing Advertising Building, is also a racing photo, but this time it is a motorcycle, in the desert, the tire traces behind the motorcycle constitute the logo of Naitong tire lubricants, and the sky in the upper left corner of the picture reads: Walkers are boundless, Naitong lubricating oil!

Racing cars are the most in need of this tire lubricant, so the first two can't help but think of racing cars, although one is a rally car, the other is a motorcycle, but basically, the two are a bit of a collision idea.

The third, Zhengyi Advertising Company, did not use the racing car as a picture, but used a picture of overturned Naitong tire lubricant, and their idea was that the pattern of the overturned lubricating oil leaking on the ground turned out to be a world map, implying that Naitong tire lubricant is all over the world.

Finally, there is the advertising building of the forest creek, and their picture is very simple, like a dilapidated car wash.

Many people don't understand at first glance, why is there such a picture in the advertising building of the forest creek?

However, there are still some people who immediately see the key to this picture, which is the name of the car wash on this picture.

Nethong tire lubricants.

If it's just these 7 words, it can be said that it doesn't mean anything at all.

But the four words of Naitong tires are neat and tidy, and the three words of lubricating oil are divided one by one, and you can't recognize these three words if you don't look carefully.

These three words went up and down, and the wavy lines dragged on for a long time, and there was a layer of golden oil on the surface of these words, as if they had slipped down from the signboard.

And under these words, there is a barrel of open Natsu tire lubricant.

This means a lot, and if you think about it carefully, you will know that these words will slide off the signboard because of the lubricating oil.

And the focus of the requirements of Naitong tire lubricant is not to reflect the feeling of lubrication?

If you look at the first three alone, you may still not know which one to choose, but after looking at the fourth picture, you will know in your heart.

Everyone looked under the picture.

There is a bold inscription: Advertising Building in the Forest Creek.

Everyone thought to themselves, it is not surprising that it is indeed produced by the advertising building of the forest creek.

Qiu Tian was still waiting for everyone to see, but the boss of Naitong tire lubricant raised his hand.

"Mr. Guo, you say."

"We decided, out of the four, our favorite is the last one, which is the one made by the Advertising Building in the Forest Creek."

That Mr. Guo seemed to be afraid that this advertisement would be snatched away, and began to answer.

For sponsors, boasting about their products all over the world, or how many people use their products, is actually just a plus, and what sponsors really want to show to buyers is the goodness of their products.

Because the sales volume of the product does not mean anything to the buyer, they need real product benefits.

Therefore, the main purpose of advertising is to show buyers the advantages of their products, rather than the performance of their products.

And tire lubricating oil, naturally, is to show its lubrication function.

The advertising requirements of Netcom Company also wrote the point of "highlighting product lubrication", and throughout the view, only the advertising building of the forest creek has done it.

And it can be said that it meets almost all the expectations of their company.

Therefore, they naturally chose the advertisement of the advertising building in the forest creek.

Everyone applauded, Qiu Tian encouraged several other companies, and then continued.

The 11th, with an advertising fee of 650,000 yuan, was won by Tus.

I have to say that in the absence of competition from the advertising building in the forest creek, the quality of Tus's advertising is indeed higher than that of other homes, and there is no suspense in winning.

"Alright, congratulations to Tus, now let's see who our last sponsor's ad for today will end up with."

"Ruyi small raincoat, requirements: the advertising picture is subtle and profound, has a matching slogan, and is consistent with the product. Advertising fee: 690,000! Bidders......"

Qiu Tian paused for a moment and said with some embarrassment: "There are only two." ”

Everyone didn't expect that the bid for this wishful little raincoat was so high, and there were only two bidders.

However, everyone thinks that Ruyi Little Raincoat Company has such a high price, and it must be very harsh on advertising, and companies that are not confident really dare not bid.

Qiu Tian said: "There are only two bids: Tus-Advertising Company and Forest Creek Advertising Building. ”

When everyone heard this, they immediately became interested, these two companies had already seen a trace of gunpowder in the last issue, and this issue was narrow!

When Mr. Liang of Ruyi's little raincoat heard that there were only two bidders, he was a little surprised, and his face was not very good-looking, but after listening to the two advertising companies bidding, his face looked much better.

He himself is most interested in these two advertising companies, they set a very high standard, in their hearts, and only the two advertising companies of Tus Advertising Company and Forest Creek Advertising Building may be able to meet their standards.

With these two bids, it is enough for Ruyi small raincoat company.

Qiu Tian looked at the seat of the sponsor of the Ruyi small raincoat and asked: "Mr. Liang, these two are currently the two advertising companies with the highest advertising cost in our program, which one do you want to see first?" ”

Mr. Liang thought for a while and asked, "Which of these two companies has accumulated high advertising fees now?" ”

Qiu Tian looked at the director's position, and soon a voice came from the background, telling her the answer.

Qiu Tian said: "So far, it is Tus-Advertising Company that is slightly higher, and your advertising fee will determine the final ranking of the two of them in this issue." ”

The last issue of the Forest Creek Advertising Building was 79,000 yuan more than the advertising fee of Tus-Company, and the advertising copy of this issue was 13,000 more than that of Tus-Company, but in the second round of picture advertising, although the Forest Creek Advertising Building won the same as Tus-Holdings, the advertising cost was 100,000 yuan.

So the sum up, the advertising building in the forest creek is still 8,000 short of advertising costs.

Mr. Liang said: "Since Tus-Inspire is a little higher, let's look at Tus-Advertising Company first." ”

"Okay, let's take a look at Tus-Advertising's advertising first."

After Qiu Tian finished speaking, the big screen showed the advertising pictures of Tus-Advertising Agency.

This is a headless and faceless image, the picture is a woman in sexy lingerie, and a man with a bare back.

The man's hand rests on the button of the woman's underwear, while the woman's hand holds the Ruyi small raincoat.

The message of the picture is that the man wants to have something unspeakable with the woman, and the woman is holding a small raincoat and ready to be safe.

In terms of this picture alone, it is actually very ordinary, but when everyone saw the copy on the side of the picture, they immediately didn't think so.

The copywriting is: Like, it's to take off her clothes, love, it's to put on a little raincoat for him!

This copywriting, with this picture, is simply a stroke of genius.

It not only illustrates the importance of the Ruyi little raincoat, but also explains the responsibility of a man!

It is indeed a valuable advertisement!

After seeing the complete advertising copy, everyone felt that this time the Tus-advertising company was stable!

Such an excellent advertisement, I'm afraid that a company like Ruyi Little Raincoat can't find anything wrong with it.

Everyone looked at Mr. Liang in the Ruyi little raincoat, and saw that after he saw this advertisement, he did show a look of appreciation.

Everyone couldn't help but think, sure enough, Jiang is still old and spicy, and this time, I'm afraid I'm going to lose!