Chapter 236: The aura is back
"Let me talk about my feelings first," in the conference room, Su Qingyue began to speak: "During the May Day period, I had a meeting with some friends of Hualuo. Because they have a player event in Pyeongkyung, we talked about the current state of the industry and its future development......"
In the conference room, facing Jiao Kejun and everyone who were waiting for him to tell his plan.
Su Qingyue did not cut directly to the topic, but made a detour and entered from the current situation of the industry.
Let me tell you about the chat between him and Jiang Zhengshang and the snake master.
talked about why Liu Yong didn't play "Martial Arts World" again.
When it comes to the decline in the number of people online for products, it is not a matter of focus, but an overall phenomenon of the industry.
"Therefore, we have to think about a question, that is, why today, when the number of Internet users is extremely increasing, the user base of games has not expanded, but has declined." He said: "I think what is certain is that this is not Mr. Li's problem, this is the problem of the whole industry. ”
deliberately took Li Lin out.
Su Qingyue hopes to create a friendly atmosphere.
Let them not oppose for the sake of opposition.
But the latter didn't say anything, still holding his arms and his face.
Gao Yanhai, who was next to him, raised his eyebrows, and he was wearing a Columbia casual outdoor shirt today.
Apparently haven't recovered from the holidays yet.
Su Qingyue continued at this time: "Our current situation is the general profit model of the industry, which depends on selling time. And around this, the design concept is also to increase the level of activity, so that they can consume as much time as possible," Su Qingyue said, "which brings three problems......
As he spoke, he looked at the crowd.
He added his thoughts: "The first problem is the new silent users of the Internet, non-game users, because the time threshold cannot be entered. After all, adult time is limited, and college students are not idle, they have to attend classes and have daily activities, and this is especially true for high school students. ”
He said that he noticed that Chen Ting had been making notes again.
Jiao Kejun couldn't help but nodded.
Li Lin and Gao Yanhai are still the same.
One was expressionless, and the other kept touching the headphones.
He paused for a moment and said, "The second problem is that high-end users and low-end users can't be distinguished. Low-end users spend time, and so do high-end users. Why don't we split them up, why don't we meet the needs of high-end users? Their Arpu value is tens or hundreds of times that of ordinary users. ”
Su Qingyue said, no longer looking at any of them.
He added: "The third problem is that our entire industry is still a software ecology, a stand-alone ecology, that is, a sale order is a single order. But now in the Internet era, such a charging model is backward. We can't always try to extract benefits from the limited time of players. ”
After he finished speaking, he noticed Li Lin and Gao Yanhai, and was stunned for a moment.
Gao Yanhai didn't touch the headphones again.
Li Lin finally put down his arms and tapped the table with one hand on the table.
It seems to be lost in thought.
Feeling that the time was ripe, Su Qingyue paused.
He continued: "Why can't our charging model be, people who don't have time, spend money; If you don't have money, you rely on physical strength and time. Players pay for their experience, not for time, and we're not looking at bikes. ”
He finished speaking, and the last sentence amused Jiao Kejun.
Li Lin was still so deep that he tapped the table with his knuckles, but finally looked up at Su Qingyue.
At this time, he said: "Therefore, we should create a new charging model, which I call the free model." He made an analogy: "This model is like a supermarket, you can visit for free, try for free, enjoy air conditioning for free, but if you want to take anything, sorry you need to pay." ”
Finally sacrificed the killing weapon.
Looking at Chen Ting, she may not understand what it means.
Su Qingyue explained in easy-to-understand language: "In our supermarket, props are a dazzling array of goods. Players who don't have money can get props through a long game game; High-end players who don't have time can do it in one step through consumption. ”
After he finished speaking, he found that Li Lin actually nodded.
I don't know if he knows that he did this himself.
Su Qingyue explained: "Paying players can quickly improve their strength by purchasing props, while free players can gain the same strength by playing for a long time." I think that's the bigger balance. ”
With that said, everything is clear.
He concluded: "The benefits of the free model are: first, it lowers the threshold, awakens silent users and non-game users, and rapidly expands the boundaries of the entire game market; The second is to maintain high-end users, because from the perspective of revenue, their payment rate is dozens or hundreds of times that of ordinary players, and the payment effect driven by it will also increase exponentially. ”
No one spoke.
Everyone looked at him.
Jiao Kejun finally interjected: "One of the advantages of Qingyue's model is that once paying players crush free players, it will lead to a comparison mentality. As a result, endless investment is formed in the game, so that the payment of a single user will definitely exceed the time charging model. ”
He said something that broke the ground.
However, Su Qingyue actually didn't think so.
He just felt that he had to give others time and opportunity to play.
No user should be abandoned.
Just thinking about it, Li Lin asked, "What are you going to do?" ”
"I hope that Mr. Li can approve a team for me, and I want to try this model, from R&D intervention, collect player opinions, and organize player black box testing. Attract a large number of student users and non-paying users. Advertising and media placement in the market, focusing on model innovation and free publicity. He concludes: "The slogan is: the era of free online games. ”
It is estimated that he did not expect that Su Qingyue directly proposed to reorganize the team.
Li Lin and Gao Yanhai were stunned for a moment.
Su Qingyue understood that as long as they asked what to do, and if they didn't deny the model, there was hope for everything.
At this time, Jiao Kejun interjected: "Buddha, you must find the main force, this matter is very important." He directly announced his attitude in an affirmative tone. Su Qingyue understands that this is a speaking technique, which makes people unconsciously brought into the executive level, and there is less negative thinking.
However, Li Lin still did not speak.
Fingers continued to tap on the tabletop, clearly hesitant.
understands that the other party still holds the interests of one acre and three points of land.
Su Qingyue felt that he couldn't wait any longer, so he added without hesitation: "Give me three months to come up with a version, and I will triple the Arpu value," he said, looking at Jiao Kejun: "I don't want the bonus, the results belong to the original R&D center." As for the team's bonus, it can be implemented in accordance with the company's rules. ”
No one spoke.
Su Qingyue finally added: "If you can't reach the goal, I will bear the responsibility alone." ”
This time, Li Lin stopped tapping on the table and laughed.
He couldn't help but applaud.
Jiao Kejun then asked, "Mr. Li agreed?" ”
"I didn't object," Li Lin said, spread his hands, changed his tone and asked: "Mr. Su, do you want me to match you with a R&D team?" ”
"Yes." Su Qingyue nodded without hesitation.
Gao Yanhai on the opposite side touched the headphones again.
Li Lin finally said: "I support the model, but I can't give you an answer yet." Because I'm going to look at the personnel situation, and there's been a lot of pressure here lately, you know the situation. ”
"Buddha, give me time." Jiao Kejun asked directly.
"Tomorrow morning."
"Good! Then tomorrow morning! Jiao Kejun's last hammer was finalized.
Then he looked at Gao Yanhai and asked, "What's your situation?" ”
The latter touched the headphones again and said, "I agree." ”