"The theme of our project is '5,000 Years of Mythology'.

At 2:30, Su Qingyue was in the VIP room on time. tells the story of his plan for many days of preparation and waiting.

He has already made up his mind in his heart, and this may be the last time he will explain the plan in Hualuo.

"World of the Gods" will be his final battle here.

I don't feel as nervous as I did the first time.

"Our mythological system is roughly divided into: the mythological system of Buddhism represented by "Journey to the West"; the mythological system of the apostalytes represented by the "Fengshen Bang"; There is also a partial historical mythological system based on the myth of Yanhuang. In terms of the rendering of the cultural atmosphere, we believe that "The World of the Gods" is more in line with the oriental aesthetic value orientation. ”

As the beginning, Su Qingyue is gentle and powerful.

Tian Lei's face didn't change much, and he tapped the table with his fingertips.

On his side is Hou Lili, the general manager of Netqi, the exclusive agent of "Fengshen World".

On the other side is Kang Jeong-sang.

Today, Li Jun and Sheng Tiancheng are also here.

There are also executives from other parts of the company.

They were all happily waiting for Su Qingyue's plan for rejuvenation.

But after hearing the theme, they all frowned, and even shook their heads involuntarily.

I think this is far from the concept of the first year of martial arts.

Even Jiang Zhengshang looked at him worriedly.

But Su Qingyue didn't care too much.

He didn't dwell on the subject.

Instead, he said, "Now the theme is secondary, because the medium has changed. In the past, the overall market environment was a seller's market, and the same placement and publicity could maximize the scale of customer acquisition on the network. Now it's completely different, with a lot of products coming online and hot money pouring in, cyberspace has become very crowded, and user conversion rates have dropped dramatically. It turned out that the widescreen banner on the homepage of the coopetition was a 3-5 random carousel, but now it is a 60 carousel......"

He said.

Although the product director Li Jun does not understand marketing, he understands data.

He knew very well that an unenterprising plan like Guan Er's was useless.

Immediately realized that Su Qingyue was different.

The latter continued: "After our analysis, we found that due to time, space, and conditions, more user groups are not online. From the plane to the network, the existing propagation path is essentially optimized and mined based on the traditional coverage. A large number of silent users are not in this range. Therefore, we believe that Fengshen must have a breakthrough and a fundamental path to change. ”

By saying this, he is setting the tone for the programme.

Only then did everyone react, where was Su Qingyue's ambition.

There are people who know how to do it, and their attitudes are immediately different.

Although Tian Lei is calm on the surface, his heart is making waves.

He realized that Su Qingyue was right, and the mistake of the Guan Er plan was not the theme but the path.

Lift your spirits, look at Hou Lili.

The latter was also visibly aware of the change and sat up straight.

Su Qingyue said again: "This time our theme is different from that of "Martial Arts World"? We will change the path of advocacy. Legacy network-based? Instead, online and offline go hand in hand. ”

Su Qingyue said, Hou Lili's eyes are not a problem with light up? Instead, he was about to burst into tears.

As the general agent of "The World of the Gods"? Hou Lili not only used a larger amount of money to defeat Lindao Software at that time? Take down this game. even used her personal relationship with Chen Feng.

Now the market reaction of the first round of communication of Fengshen has made her suspicious in the company.

Naturally, the pressure on her is increasing day by day.

Listening to Su Qingyue continued: "This time we have to learn from the channel? Advertise in the community, especially around colleges and universities. Thirty cities across the country linkage? Advertisements or posters are covered by bus shelters and body advertisements. Form a preliminary brand awareness of 'déjà vu and familiar'. He said: "Cross-border cooperation with the movie "Kung Fu", using the pre-influence of film and television to expand the user base and their impression. Find the star of the movie "Kung Fu" as a spokesperson? Hold a big press conference? Bind the brand image to strengthen and repeat the cognition. ”

As a channel provider, Hou Lili immediately understood that this was right.

Because if the brand is not well-known and influential, then no matter how well designed the topic is, it is difficult to detonate online? Not to mention resonate. This is also the biggest problem with the key plan.

Finally let out a sigh of relief and relaxed.

As long as it's in the right direction? For specific implementation, Hualuo will not have a problem at all.

Do you really want to complain to Tian Lei? What do you do in the morning? Let Su Qing go on early, and it will be fine.

At this time, Su Qingyue said again: "On this basis? Channels are overwhelmingly overwhelmed. Not only stations, business districts, and Internet cafes? It also includes all the newsagents, sizzling squid, and pancake shops around the school. It is necessary to form a huge sense of offline popularity and trend substitution. ”

Listen to him? Sheng Tiancheng put down the pen.

He thought that Su Qingyue would definitely be able to rejuvenate with his skill.

I thought that Su Qingyue would definitely be able to change the current passive situation of "Fengshen World" in various ways.

didn't expect that Su Qingyue would give up the online topic operation that he is good at.

Shift to offline and learn channels.

It's a transformation that takes courage.

Sheng Tiancheng, who has been in the front line channel for a long time, knows that due to the impact of online advertising, the price of outdoor advertising is almost to the floor. This will result in significant cost savings for the company, while the efficiency of the brand's reception will increase exponentially.

instantly remembered that Jiang Jiming, the vice president who brought him into the industry, said: It is better to be an ethereal god than to be an immortal on the earth.

It's a pity that Jiang Jiming is on a business trip today, otherwise, with her temper, she will definitely applaud directly.

He thought.

I heard Su Qingyue say: "We also need to strengthen the official website report and customer service service." The core personnel of packaging R&D create mysterious topics and spaces around the product. For example, in the Tianyan twin wolves in "The World of the Gods", we need to use virtual stories to strengthen user awareness, so as to generate love houses and black-style pursuits, and cultivate seed fans. ”

In addition, in terms of communication, the media interviewed separately to form a corroboration. Let users perceive that there are differences and personality conflicts between the two wolves, forming a negative support for the frontal battlefield and publicity. Only in this way can the communication be layered and reflect the three-dimensional sense. ”

Look at Jiang Zhengshang next to him.

There was only adoration and appreciation in his eyes.

Consider that not so long ago, he was dismissive of everyone.

Whoever he meets, he looks like a boss.

The change in attitude is staggering.

At this time, Su Qingyue said: "Cooperate with forum activities and online activities, design relevant activities and scenes in the game, undertake users' unfulfilled intentions, and form a continuous impact effect with film and television partners." ”

No one frowned anymore.

Everyone knows from their own experience what the business effect will be.

Such brand exposure, when returned online, is almost invincible.

It's not a simple theme, it's a brand-centric package.

It is said that the marketing success of "Martial Arts World" is such, and Su Qingyue relies on the company's resources.

But now look, where is that.

Tian Lei nodded involuntarily.

Although Jiang Zhengshang doesn't understand marketing, he is not a fool.

This plan is obviously different from the one that is important.

Because Guan Er's routine is too old, some logic he can't explain by himself, so he can only explain it with certainty.

But Su Qingyue's is not.

He is a layman, and he can hear the layering.

and corroborate each other, and relate to each other.

It's like a set of programs that can be smoothly deduced from A to B.

Think about your own product, it's been delayed for so long, and the results are so poor.

If Su Qingyue had been used earlier, there would have been no such thing a long time ago.

Fortunately, Su Qingyue didn't let himself wait so long in vain.

His own bet turned out to be correct.

Jiang Zhengshang's eyes turned red.

At this time, Su Qingyue began his final statement: "What I want to say is that if "Fengshen World" wants to become a god, the propaganda must break through, and the thinking must be changed. We must not shackle ourselves online because of our online success. As for the routine charter flights of Internet cafes, the matching of resources of agency partners, forum activities, etc., according to the detailed plans implemented by various departments in the past, I will not repeat them here. Of course, the direction is out, and there is a more specific and difficult refinement and implementation process in the future. ”

He stopped talking, indicating that he was finished.

Tian Lei asked with a smile: "Does anyone have any questions about Qingyue's plan?" ”

No one responded.

The conference room was silent.

Then Jiang Zhengshang took the lead in applauding.