Google, or its parent company Alphabet, a tech giant with a market capitalization of $328.9 billion and one of the world's top 10 publicly traded companies, has become increasingly anxious in recent years.

If you look at Google's 2016 quarterly report released in January, it is not difficult to see why it is so anxious.

For this annual report, Alphabet lists its competitors in various fields, and it will be found that Google's days in recent years are best described as "exhausted".

In people's impressions, Amazon and Google, the former is an e-commerce giant, and the latter is a search giant, and the two seem to be incompatible.

But in fact, in Alphabet's list of competitors, Amazon appears only after Bluestar Technology and the Cote d'Azur, and appears a full four times.

Data from September last year shows that Amazon has surpassed Google to become the preferred search engine for most North American users when shopping, with about 55% of users choosing Amazon to start shopping, while the proportion of shoppers who use Google as the default shopping engine has dropped to 28%.

In the metasearch space, several websites, including Amazon, are competitors to Google because users can find content directly through the search engines built into these sites, rather than through Google searches.

In other words, Google is shunted by these search verticals.

Then there is the Bluestar Technology Group, this name can be said to be a thorn in Google's side, a thorn in the flesh, the main battlefield of the two sides in the field of video and advertising, as the Internet industry "twin stars", there is a huge commonality is that the revenue of the two companies is very dependent on advertising.

Even though today's Bluestar Technology business is diversified, advertising revenue in a broad sense is still ranked first.

Under the homogeneous revenue source model, Google believes that Bluestar Technology has formed a major competition with itself in four aspects: social networking, advertising platform services, online video and digital assistants.

The main battlefield of competition with the Cote d'Azur is in the mobile Internet, and the core battlefield is the Android system and WOS system.

Google's biggest headache is not to make enemies in all fields, the company has achieved a volume of 300 billion US dollars, and it is too normal for competition between various fields, the real headache is that in addition to the above fields, including big data, cloud computing and other business sectors, Google has been pressed, either pressed by this opponent, or pressed by that opponent.

The only sector that dominates is the search engine.

Aggrieved.

But at the end of the day, it's for two words: traffic.

Therefore, now Google treats Bluestar Technology Group as a lifelong enemy.

The importance of traffic to Internet companies is self-evident, and it is no exaggeration to say that whoever masters the traffic entrance is the overlord of the Internet industry.

In the PC Internet era, social, search and browser are the three major entrances to the Internet, and Bluestar Technology is the hegemon in two of the entrances, the search is also remarkable, the technology is completely fine, but the technology alone is not enough, more important than the technology is the ecology, search this piece in the overseas market lost the ecology, to put it bluntly, lost time, so can only establish the ecology of the Chinese search engine.

The browser, one of the three major entrances, is obviously an important traffic entrance, and many famous companies rely on the browser to grow and develop.

Whether you're watching a movie, playing a game, or buying a train ticket, a browser can help you do it.

In the era of mobile Internet, the hegemony of the browser seems to have disappeared, the user's time and scene are more fragmented, and the use of more is the most direct Internet entrance of APP, which will be troublesome and redundant to enter through the browser, so the status of the browser in the mobile Internet era is far inferior to the PC era.

But in the early days of smartphones, most people in the industry believed that mobile browsers would become the gateway to mobile phone traffic, just as IE was important to PCs, which is why Page suggested developing a browser in the first place, and everyone thought so at the time.

But then I changed this concept, and felt that the mobile browser was overestimated, because the user's time and scene were further subdivided and fragmented, and more and more APP application software was downloaded from the mobile phone.

So everyone has changed their minds again, except for Bluestar Technology.

Today, the global Internet industry has entered the second half.

The significance of the second half is the gradual ebb of user dividends, domestic users are close to the peak, the era of explosive growth of users has passed, the growth rate has slowed down significantly, and the cost of acquiring new users is getting higher and higher.

In these years, some people have come and gone, but the Afarid browser of Bluestar Technology has been working silently and consistently, realizing the rise from the mobile Internet era, and then radiating the PC side, to the present, multiple ports are in full bloom, and now it has completed nearly 60% of the market share in the browser field.

Now, the industry has found that the situation is wrong, and Google is the first to react, finding that browsers are undervalued in the mobile Internet era.

Because the data does not deceive, a survey conducted by Google shows that the use of mobile browsers is growing faster than APP, in this survey, among the top 50 mobile companies, the traffic from APP is greater than that of mobile browsers only 12, and the rest without exception The main traffic comes from mobile browsers, and among these 50 companies, the traffic from mobile browsers is more than twice that of APP.

This illustrates the fact that mobile Internet traffic is becoming more and more concentrated, and this is reflected in the success of Afarid.

At present, there are more than 3 million APPs in the entire industry, of which the number of independent APPs that are updated daily is close to 1 million, and the homepage promotion of an app store is only a dozen, and at most dozens of them are the sky.

Many apps are too expensive to acquire a real user, too expensive for startups, and the existence of a standalone app may sometimes be unnecessary, while a web app that relies on a mobile browser may be more practical.

Google sees something even worse, that is, the future Afarid browser is very likely to make users the only option on the Web, and everyone will be subject to the technology and standards of Bluestar Technology in the future.

If Bluestar Technology is unhappy, it will get whoever it wants, and if you don't die, you have to peel off your skin.

Luo Sheng looked at Zhang Bowen and the others in the video conference, and said lightly: "The possibility of splitting is less than 20%, which is consistent with the general direction of interests of Silicon Valley, and the technology monopoly is not my own, which of the technology giants with a market value of more than 100 billion dollars in Silicon Valley is not a monopoly company?" Besides, they have to weigh the financial weapons in my hands. ”

Lao Zhang: "It makes sense, but it doesn't make sense, it's impossible for people in Silicon Valley not to see this, so this thing ......"

Luo Sheng said with a smile: "To put it bluntly, 10,000 is that Lao Mei regretted putting me into the North American market, but it turned out that the local companies in North America couldn't compete with me at all, and now they can't get rid of me, so they start to mess with you. ”

Zhang Bowen and other executives couldn't help laughing when they heard it, although this metaphor is a bit weird, but it is very down-to-earth, whether it is Bluestar Technology or the Cote d'Azur, it is an indisputable fact that a lot of profits have been made in the North American market.

It's as simple as that.

Now, the company wants to develop new business in the North American market, and no matter what it is, it doesn't want to get access.

It is worth mentioning that Huawei has always wanted to enter the North American market and compete with Cisco, IBM and other North American technology companies, Ali also wants to enter the North American market, and Mr. Ma also flew to North America twice in three days, naively thinking that he could persuade the other party to let Ali enter and compete with Amazon.

Lao Mei's attitude to this: Want to come in? No, you don't want to, don't even think about it! You can't even rub it on the side.

When I put Bluestar Technology and the Cote d'Azur in, now I have repented of my intestines, do you still want to come? There are no doors.

Luo Sheng said: "Those who do not seek the overall situation are not enough to seek a domain." Google may see us as the number one competitor, but if we are not Google, we can't have only one Google in our eyes, otherwise we will definitely fall behind, this matter has to rise to the overall consideration, Google's reaction is just a reflection of the overall situation. ”

Everyone couldn't help but nod in agreement, Google has strong competitors in the whole field, and Bluestar Technology is even more so, which of the more than half of the technology giants in Silicon Valley is not an opponent? And all of them are first-class giants.

In fact, it's not just Silicon Valley, it's the North American region that rises to the top of the world, and the top players are competing with each other.

If you want to handle a thing well, you have to take into account all aspects, and if you want to do a good job in a specific aspect, you have to start from the overall situation.

Luo Sheng left from the 4K high-definition large screen, returned to the sofa and sat down and took some new tea leaves to make himself a cup, and said: "This matter must first make a basic judgment, in the final analysis, Lao Mei wants to eat sugar and make a fuss, then it will be easy to do, as long as it is not too much, it is no problem to divide a little, the wool is out of the sheep." ”

At this moment, Luo Sheng is very calm and rational, from the overall analysis of the problem of gains and losses, although the North American market is the most noisy, the least to let you worry, but anyway, this is the company's largest single market overseas, there is a lot of investment, and a lot of thought is spent.

It's better than the last one who can't get it, after knowing that the king is in charge, Luo Sheng has long expected these things.

Zhang Bowen said: "How to divide it? When is it? ”

Hearing this, Luo Sheng pondered for a moment and said, "How to divide it, it depends on how to talk about it; When to divide, it depends on how the other party makes trouble. To make money on other people's turf, we are away, and if they have a home advantage, they have the ability to take the lead. It's not a big problem, I'm afraid of being caught off guard and being taken first, then it's a little painful, now there is no need to be afraid of early warning, just prepare to take over the fire and dismantle it, as for when, it may be this year, but at the latest next year, we will default to the other party's will do something. ”

……

(End of chapter)