Chapter 335 [Profiteering]
The annual cost of the enterprise-level solution is US$23.47 million, or approximately RMB160 million excluding exchange rate changes.
It's no different from grabbing money.
You must know that a set of EDA process software under Kaideng Electronics is cheaper, and there is no doubt that the market size is not comparable to the EDA software industry, in a sense, the entire IT industry enterprises are potential customers, and all Internet social users are also potential customers.
Obviously, there's nothing quite like going crazy and digging into the wool of the IT giants.
Bluestar Technology has the confidence to sell so expensive, because there is only one company in the world that can provide such excellent product and service solutions.
Although it is expensive, the global Internet companies, especially the well-known Internet giants, say that they have to pay for everything.
Otherwise, compared to paying 160 million yuan or 23.47 million US dollars per year for Bluestar Technology, the benefits brought by this solution are enough to offset this expenditure, because it does reduce the expenditure of IT costs.
For example, Ali, who is an e-commerce company, Mr. Ma must have the ambition to promote Ali to take the road of globalization.
So the problem is, if you want to go global, the operating costs brought by building your own international station, you don't have to think that the annual budget expenditure will definitely be more expensive than the 160 million, especially the subsequent development and expansion.
How could these large companies choose this solution in droves if they don't see the cost optimization? In contrast, the solutions provided by Bluestar Technology immediately demonstrated unparalleled competitiveness.
Buying a set of software services costs more than $20 million a year, although it is ridiculously expensive, but choosing this solution can really reduce IT costs for yourself, and this is the best solution until you find a lower cost solution.
……
With the launch of the cross-platform chat app WhatAPP and online cloud translation, Wall Street is excited about the two blossoming situations, which are intuitively fed back to the stock changes of Bluestar Technology Group.
It's late July.
Bluestar Technology Group Headquarters, CEO's Office.
"Mr. Luo, the Q2 financial report has been audited."
Zhang Bowen entered Luo Sheng's office with a copy of the materials taken from Erin, handed the materials to the table, and Lao Zhang said excitedly: "Bluestar Technology's business is becoming more and more diversified, and the proportion of advertising revenue in total revenue has continued to decline over the years, but the absolute number of revenue is recovering, especially this time the launch of online translation software business has further narrowed the proportion of advertising revenue." ”
Earlier, Bluestar Technology was jokingly called a high-tech company by many melon-eating netizens who relied on fancy advertising to make a living.
Research and development of various high-tech technologies, just to sell better advertising, sell more advertising.
For a long time, the proportion of Bluestar Technology's revenue, advertising revenue accounted for about seventy or eighty percent for many years.
For a large multinational technology group, such a business revenue structure is actually very problematic.
Once the advertising business is affected, the company's overall revenue will face large fluctuations, just as the last fiscal year was affected by the global financial disaster, if it were not for the cloud computing service to drive the overall data, the 2008 report card would never have won the outstanding results of $25.5 billion in revenue.
Luo Sheng picked up the Q2 financial report list, the material data is very detailed, and many of them cannot be announced.
Second-quarter revenue hit $12.77 billion, which was about the same as Wall Street analysts' expectations, and the biggest significance is that this is the first time that Bluestar Technology Group has exceeded $10 billion in revenue in a single quarter since its inception, which is an unprecedented feat.
Second-quarter revenue increased 87.8% year-over-year and 63.1% quarter-on-quarter, with net revenue of $10.075 billion, an increase of 68.5%, of which net profit was $3.7 billion, an increase of 64.6%.
"Yes, Bluestar Technology can basically lock in the top position in the middle of the world's top 500 companies this year." Luo Sheng nodded with satisfaction and said to himself, in 2007, Bluestar Technology Group was already among the world's top 500 companies, in 2008 because of the decline in income, it lost some places, but it is still in the top 400 ranks, and this year it can definitely rush to the top 200.
"Q2's report card was able to break the record of 10 billion US dollars, thanks to the super growth of cloud computing services and translation software business, but the performance growth rate in Q3 may not be as fast as in Q2, unless the personal version of the software business will exceed expectations and usher in a big explosion," Zhang said. ”
Lao Zhang made such a prediction on Q3 performance, Luo Sheng agreed, online cloud translation business enterprise solutions, at present, large Internet companies around the world have the need and financial resources have basically bought, and it is a year to sign, enterprise customers want to sign three times a year or something, but Bluestar Technology does not agree, the service is currently only Bluestar Technology in the world can provide a perfect solution.
The version will be updated every year, and then there will be a reason to increase the price, you must know that the currency is reinflated, why sign it every three years?
During the second quarter, 140 large enterprises from all over the world chose Bluestar Technology Group's enterprise-level solution for online translation business, with a record of $3.285 billion at $23.47 million per year.
Luo Sheng is now finally able to appreciate how cool EDA software companies like Synopsys and Kaideng Electronics are, selling a version of software for tens of millions of enterprise customers, and tens of millions of dollars for a family, almost making money here while lying down.
There is still a lot of room for imagination in the growth of the translation software segment, whether it is for individual users or enterprise solutions.
Now there are only 140 enterprise-level large customers, and the world's top 500 companies are potential large customers, and those large enterprises that have not been among the world's top 500 companies have brought about the cost of international business expansion, and this solution of Bluestar Technology can help these customers reduce IT costs.
In return, Bluestar Technology can make billions of dollars every year lying down here.
Judging from the proportion of major business segments in the revenue data of the second quarter, Bluestar Technology Group's cloud computing services in the broad sense accounted for 60.5% of the revenue of 7.725 billion US dollars for the first time, compared with 36% in the previous quarter.
This is all due to the strong growth of the online cloud translation business, where in addition to the absolute majority of the revenue of enterprise-level solutions, the solutions of other customer groups are also performing very well, and the key is that there is too much room for growth in the future.
Even though the global user base of the regular version of the translation solution has reached 3.28 million, generating revenue of 57.62 million US dollars;
The cumulative global user scale of the home version is 1.12 million, generating $90 million in revenue;
The education version has 1.3 million users worldwide and generates $142 million in revenue.
The small business version has accumulated 150,000 global customers and generated revenue of $65.42 million;
The professional version has a cumulative global user scale of 420,000 and generates $427 million in revenue;
The enterprise-level solution won 140 major customers and generated $3.285 billion in revenue.
Counting a general ledger, the online translation business generated a total of about 4.07 billion US dollars in revenue in the second quarter, which also accounted for 31.87% of the total revenue of Bluestar Technology Group in the second quarter.
There is no doubt that this business is not only a great success, but also has the ability to make money at a pace that cannot even be printed by a printing machine.
In this business segment, in addition to enterprise-level solutions, Bluestar Technology attaches the most importance to the professional version and the education version, and the sales volume here is stronger than the small business version, because of the customer group of academia and graduate students.
The biggest purpose of subscribing to the professional version of this customer group is to download papers, and the reason why the professional version is more expensive than the small business version is because too many terms are too professional and relatively niche, which means that it costs a huge amount of money to collect big data and update the database in real time.
The biggest feature of the professional version is the rigorous professionalism, which is specially designed for academics from all over the world to communicate with each other, and rigorous professionalism is the key to the success or failure of the service.
To this end, Bluestar Technology has to continue to fund the academic community, including cooperating with those academic journals, otherwise how can people give you data? How can we advise you?
It's all about the cost.
However, the academic community is also very happy to cooperate with Bluestar Technology Group at this level, which is mutually beneficial and win-win, and can be said to be very positive.
The reason is also very simple, the academic community does not have so many treacherous games in the shopping mall, most scholars hope to allow researchers around the world to break the barriers of language, culture and communication, and the service of Bluestar Technology has made a great contribution to promoting the world's academic progress.
The education version is also very important to Bluestar Technology, without him, only from a business point of view, the education industry is definitely profitable.
In terms of the domestic market, the best seller is not the small business version, not the family version or the ordinary version, but the education version.
Parents will not be stingy with their children's investment in education, otherwise the various cram schools that have sprung up are fake?
Xiaobawang learning machine can sell crazy, to a large extent, it is tied to the word "learning" in marketing.
Parents listen to it and take a look at it for learning, then buy it, and then bring a keyboard, which is actually a game console, how many will you really use it for learning?
Isn't it all Double Dragon, Super Mario, and Teenage Mutant Ninja Turtles?
There is no doubt that the commercial value of the education version is very potential in the future, and it is worth digging deep in this section, especially in the domestic market, just think about the millions of college students graduating from the country in a few years, or even tens of millions, and it is this amount every year, there is no doubt that as long as it is related to education and children's grades, parents will definitely be willing to pay the bill.
It's not that Luo Sheng cheated students for money, it is really helpful to education, especially college students, graduate school entrance examination party, reading some academic papers, reading foreign academic journals are very helpful, and these Bluestar Technology Group are all cooperative.
Online translation software is not game software, even if you don't buy this set of service products, you can broaden your horizons by communicating with international friends, it is better than saving Selia in the dungeon every day, right?
……
(Ask for a monthly pass, ask for a recommended ticket~~~)
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Chinese Net