But it shouldn't be, Lu Siming and others are getting more and more confused, Luo Sheng is now dissecting Sony's failure history, or summarizing the lessons of losers.

This is already Sony's proof of a path of failure at the cost of bruises, and jumping down?

Luo Sheng did not immediately respond to the doubts in everyone's hearts, at this time, he was holding a physical chip removed from a PS3 console, which was the Cell chip.

He stared at the chip and said:

"After a long period of trial and error, engineers from Sony, Toshiba, and IBM have finally come up with a genius-level technical architecture, don't get me wrong, here's the pejorative term, just this thing in my hands: a simplified PowerPC main processing unit with L2 cache; plus eight traditional PowerPC co-processing units with no caching included; The main processing unit and co-processing unit each have different memory. ”

Bai Lang complained: "I don't understand, it's too complicated......"

Luo Sheng glanced at him: "Yes." Why is it so complicated? Sony's assumption is that the main processing unit is only responsible for general operations, and all floating-point operations related to graphics processing remain co-processing units. If you can't read it, that's right, because no one can read it. At the critical moment, this seemingly explosive architecture scheme has never been realized? So it has created the biggest joke in the history of chips in the world. ”

As he spoke, Luo Sheng shook his head and spread his hands.

In 2004, this year was the year when Luo Sheng and Bluestar Technology officially became famous in the world and rose in a flash, and the products he created Bluestar Technology were launched one after another in this year, and he was also praised as the "son of the Internet" by Silicon Valley magazine in this year.

For a time, the scenery is the same.

And this year, Sony's mood was very bad, and it was even anxious.

Because they found that the performance of the Cell chip did not meet expectations at all, to be precise, the floating-point computing power did not meet expectations, and the "simulated earth" advocated before became an international joke and was laughed out of by the media.

What if expectations are met? The developer doesn't know how to operate eight co-processing units, which will inevitably lead to the quality of the game.

Sony is really in a hurry, what should I do?

More than $4 billion has been invested.

Even the "loser" Luo Sheng weighed it, so Sony had to continue to invest money again and asked Nvidia to customize a GPU, which barely allowed the PS3 console to have acceptable floating-point computing performance.

Also in the past 2004, Sony and IBM also approached Jobs to sell the Cell processor to Apple.

Because considering that Apple computers have always used PowerPC processors in the past, it is not a matter of course to replace the Cell chip based on PowerPC processors at this time?

Both Sony and IBM felt that there was no problem in settling Jobs.

However, in the end, it was Joe's gang leader, and he saw through the fatal flaws of the Cell architecture at a glance.

Even if Sony even coaxed and threw out other core technologies, Qiao Gang Leader would not be able to take the bait.

Just kidding, how can the Joe gang leader have this time to be free, he is colluding with his old friend Motorola's head to engage in smart phones, although the result is to make a product that was also laughed out of the media with big teeth, but Joe gang leader also has a plan B iPhone project.

It's just that this world is too chaotic, and it's not just Qiao Gang Leader and Sony who are holding back their big moves, and Luo Sheng on the other side of the ocean is also in full swing to promote the [Azure] plan, which eventually led to the stillbirth of the iPhone.

During this period, the Qiao gang leader was not only unmoved by Sony's temptation, but finally switched to the arms of the old enemy Intel and fully adopted the x86 processor.

This can make Sony and IBM angry, and plastic friends are one after another.

At this time, IBM already had the idea of not wanting to play with Sony, and it was too special to reverse the rhythm of blood and bad luck, and Sony's bad luck was about to be transmitted to IBM.

That year, Sony dug the hole himself, and he had to fill it with tears.

So crazy to sell Cell to many smart home appliances, and even Sony sent people to the Cote d'Azur to promote it.

You must know that Luo Sheng's Azure smartphone has not yet been born in the era, and the arrogant little book looks down on Huaguo's ICT business at all, but still sends people to promote it, which shows how helpless it is.

At this time, how can Sony still be a picky eater?

However, the reality is cruel, no matter how Sony sells their products, most people prefer low-power ARM, and the Cote d'Azur under Luo Sheng will certainly not take the bait.

In the end, it went back and forth, in addition to Sony, Toshiba and IMB's own hardware, the Cell processor was only used by a very small number of third-party ones that belonged to two or three cats and dogs for video decompression cards, which was really miserable, and it smelled sad.

But in any case, Cell's home base is game consoles, and Sony still doesn't want to admit defeat, as long as PS3 wins the next-gen console war, Cell's future is certainly bright.

It's just that the ideal is very happy, and the reality is very skinny.

The yield rate of the Cell processor has been slow to rise at this time, which directly leads to the PS3 being launched a whole year later than its competitors.

What's even funnier is that the competitor's Xbox360 actually bought PowerPC chips from IBM, but cleverly avoided the complex Cell architecture, so as to achieve a higher cost performance and faster production process.

IBM's betrayal made Sony very angry, but there was nothing to be done.

From competitors to third parties, in fact, everyone knows where Cell's problems are, but everyone doesn't say it, only Sony itself is the one who is wronged.

When the PS3 came out, its price directly shocked everyone.

The basic version is 499 US dollars, and the high-end version is 599 US dollars, which is almost double the price of the competition.

Moreover, even if it is so expensive, Sony loses about $300 for every one sold.

The culprit is the Cell chip, which has overspent on R&D and insufficient demand, resulting in a cost that cannot be diluted, and it is still a semi-finished product.

And Sony is also a white-eyed wolf, and IBM can't be blamed for selling him backhandedly, because Sony wantonly created public opinion in order to shirk its responsibility, saying that it was miserable by Lao Huang's Nvidia.

Lao Huang has a sentence in his heart that MMP must be said.

It's a miracle that such a Sony doesn't go bankrupt, and it's a white-eyed wolf that can't be raised.

PS3 was launched in '06 and was still losing money until 2008, with a cumulative loss of more than $3 billion.

……

At this moment, Lu Siming and the others in the hall were full of emotion and were also stunned.

Because no one has ever told them about these things, Luo Sheng knows everything about it, as if he has experienced it on the spot, and now he is taking everyone to review the situation at that time.

Luo Sheng said: "One thing to say, IBM is also very authentic, it was in the end that it couldn't bear to sell Sony, and it was even tried its best to get Cell up until last year, IBM was still trying to rescue Cell chips, but it was really impossible to save it." Cell's R&D team was disbanded, and the product line was reintegrated into IBM's mainstream chip product line. ”

"Whew...... As for what Sony Toshiba has learned? Forget it, they're all about to go bankrupt and say this, living is the first priority, in the choice of 'independent and controllable death' and 'compromises to live and live', choose the former as a hero, everyone knows that generally only those who die will be posthumously crowned as heroes, and now Sony, Toshiba is still breathing, so they chose to compromise. ”

Everyone couldn't help but laugh low for a while when they heard the boss say this, the dead are the heroes, this is really concise and to the point.

Lu Siming asked impatiently, "Boss, what about later?" Did Sony go for revenge later? Oh, there's no later, it's now, that's ...... Sony."

Luo Sheng interrupted him: "Revenge? Who to look for? ”

Lu Siming said without thinking: "Of course, I am looking for Intel, Microsoft, IBM, ......."

Luo Sheng, who was drinking water, was almost choked, and glanced at Lu Siming: "Why do you want to seek revenge on them?" ”

Li Chunsheng said: "Because Intel has stolen the Cell market, Microsoft has caused Sony PS3 to lose money so far, IBM has not worked hard and is still doing private work behind Sony's back, and the customer object is still Sony's enemy, of course, it should be Sony's enemy now." ”

"Alas...... Too young for you guys. Luo Sheng let out a long sigh and said: "Fortunately, it is not for you to be in charge of the Cote d'Azur, if you are given the rudder of this giant ship, it will be the Titanic." ”

Li Chunsheng and Lu Siming's faces turned red, and they said in their hearts: Boss, you are not also young, you are younger than all of us, and you look old-fashioned......

Luo Sheng said: "And IBM, in my opinion, it is really benevolent to Sony, in addition to not paying money, technology, manpower has not been less invested at all, this is also the cost, and therefore lost Apple's old customer, although it sold PowerPC to Microsoft, but did not sell Cell, how did this old friend become an enemy in your eyes?" IBM is now our strategic partner, you don't make two mistakes, don't give him a chance, IMB is still very reliable, if you make two mistakes, like Sony, whoever sees it has to be pitted, right? ”

The two of them were speechless.

Luo Sheng continued: "In this chip drama, Intel didn't even move a finger, because it was calculated that Cell was a mud that couldn't support the wall, and Apple's switch to Intel was just a normal behavior, and secondly, x86 is not Intel's, and AMD's compatible manufacturers are it." If you can't kill your opponent in the shopping mall game, will your opponent become your enemy? Bigger belly, guys. ”

Luo Sheng looked around at the people who didn't say a word: "As for Microsoft, it's actually quite miserable, the PowerPC architecture is not as powerful as they imagined, and there was a scandal like Sanmenhong, which is a smashing sign in the game console market, and the fact that Xbox sales are not as good as expected is the best proof, so there is no need for hatred......"

Hearing this, everyone couldn't help but nodded, and they were all convinced, secretly sighing that the boss's mind and pattern were really beyond the reach of us and others.

Bai Lang said curiously: "So boss, in your opinion, why can't Sony Toshiba and IMB shake Intel and fail to make an independent commercial CPU after tossing this drama for so many years?" You all said Intel didn't move a finger and ......"

Luo Sheng said succinctly: "Sony's failure lies in the fact that his own strength can't match the ambition in his heart, the road he takes is the road of fighting the whole world on his own, and he can only win if he opens the hanging, and he will be hell if he fails." ”

The crowd was puzzled.

Seeing their puzzled expressions, Luo Sheng said slowly: "If the technical strength of the Cell processor is fully exerted, it can indeed surpass the x86 architecture processor." But have you ever thought about it, let's just say you, as a developer, would rather study x86 and continuously optimize for x86 than learn the complex cell architecture? ”

It's fair to say that's true, especially the engineers who do the low-level design.

Luo Sheng sighed: "It's not a question of whether the technology is advanced or not. Over the years, x86 has built an incredibly large ecosystem of commercial, shareware, open-source software, developer communities, and more...... Even if Cell can win the small game game console, but it can't shake the big picture, how can it have a chance of winning in the broader PC market? Joe Gang rejected Cell's choice and x86, and we also rejected Cell and chose ARM, the real key point of the problem is not at the technical level, understand? ”

One of the engineers at the meeting nodded, and said with a sudden realization: "No wonder, I recently saw an industry news that Sony itself announced the use of AMD's x86 integrated processor in the next generation of PS4 game consoles." ”

Luo Sheng looked at everyone and said with a smile: "Who said before, the semiconductor industry lost to the Americans because the United States forced them to sign an export quota agreement, do you think it is still like this?" ...... With or without that Rausch's agreement, they couldn't win. ”

Someone subconsciously asked, "Why?" ”

Luo Sheng: "Why? Because talents all over the world are willing to go to Silicon Valley, developers all over the world are willing to cooperate with Silicon Valley, and the world's creativity is concentrated in Silicon Valley, until the birth of our Cote d'Azur and Bluestar Technology has broken this situation a little, but it is just a little crack, and Silicon Valley is still the center of the global IT industry. ”

"So this is not a war between Ben and the United States at all, nor is it a war between Sony and Intel. No matter how strong Sony is, can it beat the developers of the global world? ”

Everyone nodded again and again, as if they had seen the clouds and mist, and they felt that it was really better than reading a book for ten years.

It's just that everyone is worshipping Luo Sheng's hand, and they don't know that he silently recited a sentence in his heart: Fight the whole world with his own strength, there is still someone in this world, and that is brother.

Luo Sheng is now brewing a weapon in his hand that is enough to dare to change the sun and the moon into a new sky - artificial intelligence.

The road that Sony has walked, Luo Sheng still decided to walk again in person, if others knew about it, they would definitely think he was crazy, Sony's death, he actually mourned it and did not learn from it, and he had to follow it again, isn't this crazy?

Of course Luo Sheng is not crazy, Sony's fiasco is because he has ambitions, but his strength has not reached that level, and Luo Sheng is also ambitious, his strength can not only reach that level, but also break through the ceiling again.

There is black technology, why not go? If Luo Sheng leaves and succeeds, the blow to Sony will definitely be murderous.

There is another deeper problem in this that does not depend on Luo Sheng's personal will, that is, the Americans will definitely suppress it in the future, you don't want to be the enemy of the whole world, but the world is deeply hostile to you.

Whether to compromise and be born, or dare to ask the sun and the moon to change the sky, Luo Sheng has already made a decision in his heart.

However, these ambitions in his heart can't be said, as the head of the house, this kind of thing is enough to have a spectrum in his heart, I saw him look around at everyone and said: "In the chip world, if you want to win, if you want to be the leader of the martial arts alliance, you have to make our enemies fewer and fewer, and there are more and more friends, and it is best that people all over the world treat us as good friends and are willing to play with us, and we have to make friends from the left, center and right." ”

Luo Sheng added: "In this big river and lake, if you want to mix like a fish in water, it's not fast, it's not ruthless, it's not killing." What do you mean by that? Take a look at the turbulent years of our Chinese civilization, the ups and downs of five thousand years, we have been instigated, and the early Han Dynasty is harmonious; We were ruthless and attacked the Huns in the north; We have had times when we were in turmoil and subdued from all directions, and we have also had times when we fell apart and survived, but our civilization still stands in the world today, why? We have turned our former enemies into friends and even relatives, and now we are fifty-six flowers, and we have established a flower planting family with Hemeimei, this is the mind, this is the highest realm, is the truth the same? ”

At the end, everyone suddenly couldn't help but offer warm applause, and there should be applause here.

Luo Sheng suppressed the gesture with a smile, and when the warm applause gradually fell, he showed a bright smile and said: "So, our [ACC] plan can't be stuffy by itself, even if it succeeds, it has to peel off its skin, this is not self-reliance in science and technology, but a stupid mistake." The highest level is to grasp both hands and be hard with both hands, so we have a 'spare tire plan'. ”

"But at the same time, we also have to take the initiative to cooperate with Sony, ARM, IBM, and anyone can cooperate, so that there are as few enemies as possible and more friends, if they don't want to be our friends? Then let's show the machete that has been sharpened for a long time on the back, and let him reorganize the language, and I will take the machete back as a friend, and be an enemy and kill him on the spot. Therefore, the meaning of the existence of the 'spare tire plan' is to sharpen the machete, and the biggest role of this knife is not to use it. ”

Hearing this, especially the last sentence, everyone was stunned.

the groove ruthlessly!

It's too real.

After reacting, everyone couldn't help but secretly smash the most, only to find that their boss said the most domineering words in the most easy-going tone.

……

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Chinese Net