Under the expectation of thousands of consumers in the venue and online, Luo Shengxuan pressed the small remote control in his hand again, and the audience's eyes immediately focused on the big screen on the stage.

On the left side of the screen are four different colours: black, frost silver, ice white, and deep ocean blue. The captions on the left show the three model versions of Azure-4, while the prices next to them are obscured.

Luo Sheng said without looking back: "The flagship machine released this time provides consumers with three versions of the 16GB model, 64GB model and 256GB model to choose from. ”

Glancing back at the giant screen, he added, "So how much does the 16GB model of the base version cost?" ”

Speaking of this, Luo Sheng paused for a moment and threw himself into the audience: "The retail price of the Chinese version is ¥5,888 yuan, and the retail price of the international version is $1,099 USD. ”

There was a burst of cheers and exclamations at the scene, cheering the fans at the scene, all the fans who can come here are iron fans, and they are basically not bad money, after all, even more than a thousand tickets can be paid, what is this?

The crowd of exclamations are industry insiders and media insiders, and the price of the basic version is already comparable to the top version of the previous generation, and it is even much more expensive.

You must know that the flagship machine of the product of the friend is only two or three thousand.

In fact, many professional practitioners have expected that Azure-4 is definitely not cheap, not to mention that the 2k screen is not cheaper, but I didn't expect the Cote d'Azur to be so expensive!

Many friends and peers are questioning in their hearts, will consumers pay for such a high price?

On stage, Luo Sheng continued: "The retail price of the 64GB version of the Chinese version is ¥6,888 yuan, and the retail price of the international version is $1,199 USD; The 256GB model retails for ¥7,888 for the Chinese version and $1,399 for the international version. ”

As soon as this offer came out, the industry and media people at the scene were dumbfounded.

What made the friends and businessmen stunned was that at this time, the fans in the audience cheered and offered thunderous applause.

A person at the scene looked around at the audience and muttered, "These people shouldn't be the sailors invited by Luo Sheng, right?" ”

From the consumer's point of view, shouldn't it be a complaint if it is so expensive? Why are they so happy, for fear that they won't pay enough?

What else can it be other than being a water army?

Well, he suddenly became convinced that it was definitely a water army!

However, the colleague sitting next to him heard his muttering but had a different opinion, only to see him look at the retail price figures on the giant screen of the stage and sighed: "You are an IT technician, but I am in marketing, I don't think the audience is a water army, do you know why?" ”

"Why?"

"What you see is the price of the product itself, but what consumers see in their eyes is the 'light of domestic products', do you see? The retail price in foreign countries is hundreds of yuan more expensive than in the mainland, and consumers see the satisfaction brought by this differentiated treatment, and they have earned enough character first. ”

"Secondly, consumers choose a product for many reasons, maybe it's die-hard fans, maybe they don't care about money, maybe it's other factors. Price is only one of the factors that affect the sales of a product, and it is not even the decisive factor. ”

Speaking of which, he continued: "Only a high price can secure the brand status of the Côte d'Azur, do you know why? In addition to the rising cost of the product itself, if the profit of your product is too low, you don't even have enough confidence to speak out loud in front of the supply chain, do you know why Xiaomi is out of stock this year? ”

"Because it is sold cheaply and the profit is low, the supply chain directly gave all Xiaomi's production capacity to the flagship machine of the Cote d'Azur, can he have the goods? Do you want the supplier to guarantee your supply capacity, is the money in place? Whoever gives more money will be given priority to supplying whom, and if there is no money, he will stay and go, and he will be beaten if he blocks people to make money, so do you think Rebus is really willing to engage in some hunger marketing routines? He can only do this, Rebus has a bitterness in his heart, but Rebus doesn't say it, and pretends to be happy"

"It's not because you don't have a position in the supply chain, you can't get production capacity, you don't have money. Taking a step back, hunger marketing itself doesn't make sense, because Xiaomi's mobile phone is cheap, and the profit is not high, so it must rely on impulse to win more than any other mobile phone brand, do you really want to go bankrupt and die sooner if you still engage in hunger marketing? ”

Hearing my colleague say this, it was reasonable and well-founded, but he was speechless to refute it.

Seems to be the way it is!

……

On the stage, Luo Sheng said with a smile: "After the press conference, an experience hall was opened next door, and we prepared 1,000 exhibits for you to experience. Regarding the launch date of the product, the Chinese version will be launched in the Greater China market on September 28, that is, next Saturday, and the international market will be launched simultaneously on December 24. ”

The fans at the scene immediately cheered again when they heard it, and the audience applauded endlessly.

After another five minutes, the press conference finally ended, but the audience had already begun to head towards the next hall, both consumers and industry peers couldn't wait to experience the Azure-4 flagship.

After all, it will have to wait for more than a week for the first release in China.

……

In the experience hall, in the crowd, there were two Koreans in suits and leather shoes who slid and slid with Azure-4 products and took pictures.

The Azure-4 phone has a front camera of 5 million pixels and a rear camera of 12 million pixels, which is unmatched by any mobile phone product on the market today.

Many other smartphone brands have a 5-megapixel rear camera.

Immediately after, the South Korean turned on the background power management to see the percentage of power consumption of the program, which was his main focus.

Then I clicked on other functions and took a look, and finally wanted to think about it, but when the time came, I could only give the experience machine to the next experiencer.

The two Koreans did not linger too much in the hall and quickly left, but one of them looked solemn as he left.

Both men are employees of the Samsung Group.

The two came to a place where no one paid attention, and one of them immediately asked, "How's it going?" Is there a problem? ”

The other party shook his head solemnly and said: "Everything is perfect, but this is not scientific, how can the L7 processor with 28nm process equipped with 2k screen have such excellent power management capabilities?" But it just moved and didn't even feel hot...... There is only one explanation for that. ”

"What is it?"

"Algorithm!"

"Algorithm?"

"Yes, it is the algorithm, in the case of the hardware process process is determined, the only variable is the algorithm mechanism, they must have used some extremely advanced algorithm to develop software to make up for the lack of hardware, there is no other explanation, I dare to guarantee that the algorithm mechanism they developed is the most valuable technology!"

The performance improvement of the product is nothing more than two paths of hardware and software, and the core of the software level is the algorithm.

At this moment, not only are Samsung's people "spying" intelligence, but other friends and peers are also doing the same thing, and everyone's biggest doubt is why the L7 processor on the Azure-4 on the Cote d'Azur can bring the 2k screen and still eat so much electricity?

Everyone still believes in science, 28nm process L7 chip is unlikely to be so fast and saving, the power consumption management of other software is also exceptionally good, Azure-4Although the battery capacity has been improved, it is not significant, but in the blessing of so many power-consuming function modules, it can also have 15% more battery life than the previous generation, it is a bit scary.

In fact, for ordinary consumers, their experience of 2K screens is no different from a few enthusiasts, and white users are the main force of product consumption.

But here's the problem, because the installation ratio is the most hardcore rigid demand of human beings, Xiaobai may not understand but he likes the most installation ratio, and he especially likes the invisible installation ratio, he will ask you, is your mobile phone a 2K screen?

What the? No?

No bigg, don't buy it, don't buy it!

Seller:???

And the more serious problem is here, other manufacturers can't afford to get the 2k screen technology of mobile phones at all, let alone the perverted power management capabilities of Azure-4, unless they can steal his algorithm from Luo Sheng, or wait for the semiconductor process technology to be raised.

But when will you have to wait for your process to go up? How far ahead have the Côte d'Azur been in this period again? How many innovative technologies have been developed?

Friends are desperate.

They realized that Luo Sheng's biggest attempt to install a 2k screen on Azure-4 was to monopolize high-end brands, and the 2k screen was just one of the points, and there were other things that did not affect the use much, but very high-end technology was also a purpose.

It is to make it impossible for other manufacturers to sprint to the high-end market, and the profits of this piece of the Cote d'Azur are exclusive, and no one can share them.

Therefore, the 2K screen on the Azure-4 is not a priority for consumers at all, but to discourage competitors from entering the high-end market and forcibly raise the entry threshold for high-end brands.

In Luo Sheng's eyes, it is enough to have an Azure brand in the high-end market, and other manufacturers should not want to mix it up and fight in the middle and low end.

I have to say that the Cote d'Azur trick makes fellow businessmen itchy with anger, but it is difficult to break this game, which can almost be said to be unsolvable, because it is too hardcore.

Unless we can develop a technology that is better than the Cote d'Azur, if we can do this, then there will be nothing on the Cote d'Azur for a long time, and it will not be Luo Sheng who pretends to be at the press conference.

The Cote d'Azur has actually indirectly monopolized the high-end market, which is the fundamental reason why Azure-4 dares to sell at such a high price, and the monopoly profit is the most attractive.

In the final analysis, mastering the core technology is mastering the core competitiveness.

Core technology is the root cause.

……