In a conference hall within Bluestar Technology, today is January 2, 2005, and the New Year's Day has passed.

All the senior management of the company were present, and the management above the director of each department of the [BlueSpace] project was also present.

George Charles, President of the Americas, Niksh Mehrotra, President of Europe, Li Songyi, Head of the Domestic Bluespace, and Jack Stopleman, Head of the International BlueSpace, were all present.

At this moment, more than twenty or thirty people in the conference room are waiting for the company's big boss, and all the people who want to participate in this meeting have already arrived, just waiting for Luo Sheng to come over for a meeting.

A few minutes later, the door of the conference room opened, and everyone looked to follow the prestige, only to see Luo Sheng enter the conference room and go straight to the chief seat.

When he came to his seat and was about to take his seat, the silence in the conference room made him look up and look around the audience.

"Don't be nervous, this conference room is to discuss how to realize profits and make a lot of money next, don't make it as if the company has entered bankruptcy liquidation, and rush here with great interest, I was a little nervous if I wasn't nervous." Luo Sheng spread his hands as he spoke, and sat down in the chairman's seat.

His words reached everyone's ears, and a low laugh rang out in the conference room.

But it's really nervous, because everyone has no bottom in their hearts, and they really don't have full certainty.

At this time, subordinates always pay extra attention to their bosses, but when they see Luo Shengyun's light appearance, their hearts are a lot more stable.

Luo Sheng took a sip of mineral water, closed the bottle cap while his eyes wandered into the conference room, and said: "I started to prepare for the advertising model of [BlueSpace] in December last year, how is the situation?" ”

As soon as the words fell, Zhang Bowen, the company's chief operating officer, immediately spoke: "We all know that users are the basic disk and lifeline of social Internet products, and users are the foundation of profitability, [BlueSpace] has exceeded 300 million, with 130 million users in Greater China and 170 million in the remaining market." In terms of user scale, it is already one of the social Internet products with the largest number of users in the world. ”

"And [BlueSpace] has a bigger advantage, this is a real-name social platform, the vast majority of users are real identities, which means that our data can cover the real information and online trajectory of each user, which has a huge advantage for accurate advertising. After careful preparation, our goal is to gradually build a global advertising platform. ”

Luo Sheng nodded lightly, and then spoke: "I must emphasize that [BlueSpace] has mastered the personal privacy data of 300 million users around the world, which will bring us unimaginable huge benefits, but at the same time, the slightest carelessness will also bring us great trouble." Whoever gives the user's private data to any third party for the sake of profit will deprive him of all the residual value he enjoys in the company, and the director and above will sign an agreement for me, and I will personally send him to prison, no matter who it is, no matter how much it costs, whoever dares to cross this red line, you can try it. ”

As soon as these words came out, everyone's hearts sank.

BlueSpace, in fact, is Luo Sheng's real-name social model of Facebook in his previous life, and he will not forget the troubles faced by Facebook in the previous life, and he knows that the owner of the current [BlueSpace BlueSpace] is no longer an American, once it is pinched by the FBI, CIA and other institutions in the United States, it will be ten times more uncomfortable than Facebook, and if it loses its overseas business, it will be more than worth the loss.

George Charles asked, "Mr. Chairman, what if an agency like the FBI asks for BlueSpace's database to be opened to them on the grounds of an investigation?" Is it open? ”

Luo Sheng immediately replied: "I think my statement just now is very straightforward. ”

George was stunned for a moment, and then nodded quickly: "I know." ”

After the vignette, Zhang Bowen continued: "The form of advertising is very rich, and it can be divided into many different types according to different dimensions, according to the product, you can search in Blue Space, Yunge Search in the future, Bluestar Video, etc.; According to different locations, it can be divided into in-feed ads, sidebar ads, and so on. ”

"Among the many advertising categories, the most efficient advertising is according to the purpose, and since December last year, the technical department has prepared the team to test the advertising through the algorithm model to improve the click-through rate and maximize advertising revenue, and the effect is satisfactory."

Speaking of this, Zhang Bowen turned on the personal work computer he carried with him and linked it to the big screen in the conference room, and everyone looked at the screen.

"We identified 12 forms: increase website clicks, increase website conversions, increase homepage post engagement, increase homepage likes, increase PC app installs, provide coupon collection, increase local market awareness, event response, product directory promotion, increase brand awareness, develop potential customer groups, and increase video views."

Basically, this is the core profit point of [BlueSpace], which has a variety of data, interests, occupations, home addresses and other information of more than 300 million users. These are all data that are very closely related to personal consumption tendencies, and they can be accurately matched, unlike QQ that is not real-name.

Tengxun's core product also has 300 million registrations, but it is limited to China, and it is obvious that a person has multiple QQ accounts for a large proportion, because the total number of Internet users in China is only more than 100 million.

This is the main reason why QQ has accumulated a large number of users, but advertising revenue accounts for a small proportion of revenue.

However, it is worth mentioning that Teng Xun has gradually found a cash spot, QQ show is the company's current cash cow, and QQ games are also making efforts, which makes Teng Xun increase investment in the game field.

The advantage of [BlueSpace] can be targeted to each user's page to push personalized advertising services, the effect of this precise advertising is naturally more powerful, of course, you can confidently increase the advertising price to advertisers, can get more advertising fees, and at the same time, there will be more advertisers willing to advertise, further allowing the company to bring greater revenue.

And the innovative idea of the push algorithm makes the advertising of [BlueSpace] more realistic, and there are thresholds and predictions.

There is also a great technical threshold for accurate advertising, and the accurate advertising matching algorithm is very difficult, and Luo Sheng contributed more than 100 lines of code.

However, the company's No. 2 computer god Xu Yong is the main developer, he is also the company's CTO, he is grasping the technology, and this profit plan is very critical to the company.

The meeting lasted for more than half an hour, and Luo Sheng immediately said: "It's decided, and tomorrow after the meeting, we will officially start accepting advertisers from all over the world." OK, and then there's another very important agenda for the company, about the company's first annual meeting, which was not held last year, but it is going to start this year, which is an indispensable thing to build the corporate culture. ”

Everyone was speechless when they heard it, and did they use "super crucial" to emphasize it at the annual meeting? It makes everyone think it's a big deal.

Luo Sheng added: "Starting from this year's annual meeting, we have to set a tone, every year, and on the day of the annual meeting, the year-end bonus will be issued, don't delay until after the Spring Festival, I found that many companies in order to keep people to delay the year-end bonus to the year, it's too disgusting, we don't do it, an employee, if you can't keep his heart, then don't keep his people." ”

……