Chapter 0124 - Foolish Advertising

Under the vigorous promotion of Wang Yuying, she also appeared on TV shopping, which made Shen Dapeng feel a little surprised, and he didn't expect this girl to be quite business-minded.

"TV shopping is okay at the beginning, don't do it in the future, and lower the price."

If a product can be on TV, it can be regarded as an advertisement, but compared with the response of the overall market, the role of TV shopping is still very limited, after all, the broadcast area and the audience have limitations.

"Don't do it? Still lowering the value? ”

Wang Yuying looked a little unhappy and took out a week's sales report.

More than half of them were booked through TV shopping, more than the dozen or so salespeople they were selling around combined.

Shen Dapeng didn't say anything more, after all, TV shopping has become synonymous with liars in later generations, even if he doesn't explain, Wang Yuying will slowly find out the problem.

"Our local sales are very good, can we study and start recruiting agents in this province?"

Wang Yuying looked at the sales report in her hand, just their sales in the counties around Jinghu City to calculate, it is enough to be two agents, if Longchang Industry does some advertising in the provincial capital, the sales volume in the entire province must be very considerable.

"It's only been a week, I don't know if the production line in the factory is stable, and now I recruit agents, is it a little too anxious?"

Shen Dapeng said to himself, his worries are not unreasonable, if the agent recruits, the sales order will also increase, but if the production line encounters any problems and affects the delivery, it is equivalent to smashing the signboard for the company.

"Are you in a hurry to make money? Why don't you hurry up and wait for others to make a water purifier factory to compete with us for market share? ”

Wang Yuying took out the copywriting that had been prepared early and shook it triumphantly in front of Shen Dapeng, "This is the copywriting plan for recruiting agents, sister, I have already prepared it......"

Shen Dapeng looked at the detailed introduction in the copy, and even the data involved was made into a table, it seems that Wang Yuying has also put in a lot of effort, and it is indeed very good, even more perfect than the plan when the two worked together.

"It's not okay to publish the newspaper directly, there has to be a gimmick! Otherwise, who would take our newly established company seriously? What's more, the production of this thing in our factory is a new thing. ”

Wang Yuying was still waiting for praise in her eyes, but she didn't expect Shen Dapeng to directly deny her plan again.

"Shen Dapeng! You did it on purpose, right? Finding fault with me everywhere? ”

Wang Yuying was annoyed and angry, snatched her copywriting plan, and was about to tear it to pieces, but when she held it in her hand, she felt a little distressed about her own efforts, so she had to stare at Shen Dapeng with complaining eyes and say nothing.

Shen Dapeng didn't say anything, but picked up paper and pen casually, scribbled on them, and Wang Yuying sat next to him, always watching, wondering what the hell he was going to do.

"In the first week of the provincial newspaper, the whole page was published, the harm of unclean tap water and well water."

Wang Yuying looked at the various pictures and texts drawn on the paper, and then she reacted, Shen Dapeng is writing a plan to publish a newspaper?

Suddenly couldn't help but laugh sarcastically: "This is your plan? In the full-page newspaper, in addition to the label of Pengying Ecological High-tech Development Co., Ltd., where is there anything about our company? It's all a public service announcement! ”

Shen Dapeng shook his head, still without explanation, and drew a second draft plan.

"The second week, the full page was published, the inconvenience of bottled purified water and the high price of bottled purified water ......"

Wang Yuying couldn't help but explode completely halfway through reading, and sneered: "It's a full version again, this time in addition to the company's line, a line has also been added, 'Penghu Water Purification Plant provides high-quality bottled filtered water, and the price of government agencies and enterprises is preferential', Shen Dapeng, what do you mean by this?" What about advertising your water purification plant? ”

"After you've read all the draft plans, it's not too late to get angry."

Shen Dapeng sped up and wrote on paper, in the third week, all the requirements of the full page of the article are the benefits and principles of water purifiers, household filtration, products suitable for tap water and well water, save money, rest assured.

The following is the hotline......

"Uh......"

Wang Yuying was stunned, after all, she was a college student, and her family was doing business all year round, just linking the content of Shen Dapeng's newspaper for three weeks, she instantly understood, and pointed at Shen Dapeng in surprise: "Okay, you are doing it step by step, leading people to be fooled?" ”

"What's fooling? So ugly. This is called engaging, and in the means of propaganda it is called suspense advertising. ”

Shen Dapeng's plan is indeed very novel, at least Wang Yuying has never seen it, and naturally there is no reason to criticize.

The two told the aunt about the suspense advertisement in the newspaper, and after the aunt listened to it, she also nodded in favor frequently.

Wang Yuying held her plan copy tightly in her hand, and snorted a little unconvinced, but she also had to admit that the 'suspense advertisement' in Shen Dapeng's mouth was indeed fascinating.

The Songjiang Daily in the provincial capital, the Economic and Minsheng Daily in Jinghu City, and some other city-level newspapers all published the first step in Shen Dapeng's plan, and they were all contracted for seven consecutive days.

But it also cost a lot of silver, and it can be seen that my aunt's heart is dripping blood, after all, she is not a high-achieving student like Wang Yuying, and she will not see the effect after three weeks, so she is always worried and worried.

Because the content published by Shen Dapeng involves the hazards of tap water and well water, and many of the articles in it are very beneficial to life, the school specially let each class receive a copy, and also instructed the class leader to take time to read it aloud.

High school students already have a sense of society, and they have independent ideas, who cares about what is published in this newspaper, so after each class receives it, they are casually thrown on the podium.

Gao Tianci accidentally saw the newspaper, and then looked at the label on it with 'Pengying Ecological High-tech Development Co., Ltd.', so he handed it to Liu Yuwei, who was studying: "Daughter-in-law, this company is opened by your sister-in-law, right?" Does she have money and nowhere to spend it? Kindly spent money on public service advertisements? ”

Liu Yuwei looked at the whole page of the articles with various public service advertisements, and had some doubts in her heart, but she didn't know the reason, but pinched Gao Tianci's arm and looked around cautiously, "Who do you call your daughter-in-law?" This is the school, the class, can you pay attention to it? I'll tell you......"

Provincial capital, the chairman's office of Longchang Industry.