Shopkeeper Liang coughed lightly and said softly, "...... It's just that I don't know the two young masters, if you take over as the chief treasurer, how will you formulate the future business direction of Jingbao Pavilion? ”

This question seems ordinary, but it is a needle that pierces the death hole of the future leader of the Treasure Hunting Pavilion.

Since the previous dynasty failed to compete with Si Zhenfang for the right to build the palace jewelry department, Jingbao Pavilion has been committed to the development of private business. After the hard work of successive shopkeepers, it now occupies half of the private jewelry business in Beijing.

However, with the addition of other jewelry houses and the saturation of business development, the business that seems to be thriving at present has little room for development. And in the shopping mall, it is like sailing against the current, and if you don't advance, you will retreat. If it does not find a new business direction, Jingbaoge will gradually lose its advantages in the next few years, which will definitely affect the dividend income and even lose its huge advantage in the industry.

So as soon as this question came out, everyone present pricked up their ears and stared at the two sons of the Ruan family.

The Ruan family has also discussed this issue many times, but it has not come up with a feasible plan and has not been resolved. Now Ruan Mingfei subconsciously glanced up at Ruan Mingyu, and saw Ruan Mingyu smile calmly, raised his hand slightly, made a gesture of invitation, and motioned to the eldest brother to speak first.

Ruan Mingfei couldn't, so he had to clear his throat and said, "Jingbao Pavilion has gained a firm foothold in the capital, and there are also several branches in the country. Over the past few decades, Jingbao Pavilion has been based on stability, and it is also a steady operation in the jewelry industry. We also have a large number of stable customers, and the number of orders every year is not small. I don't think it's advisable to make too big changes, and it's a good idea to only focus on quality and new products. ”

This remark immediately won the support of several elders, who echoed it and said that stability should be the main thing, and not rash advances.

Other elders frowned. Jingbaoge's current business route was set when Ruan Jinghong took over, mainly developing the wealthy merchants in the capital for bulk sales customers, and the annual jewelry orders of the rich and noble families accounted for more than seventy percent of the store's sales.

With this precise positioning, Ruan Jinghong has become a leader in the jewelry industry in Beijing in just 20 years. Firmly occupy the first position in private sales.

But by now, the resources in this area have been exhausted, and if we continue to follow this path, it will only get narrower and more difficult in the future.

Ruan Jinghong's expression remained unchanged, he only nodded lightly, and then turned his face to look at Ruan Mingyu.

Ruan Mingyu had already thought of the answer, so he smiled slightly, and said calmly: "Although what the eldest brother said is not bad, the younger brother has different ideas. Speaking out, please also ask the elders to discuss. ”

"With the cooperative relationship with major merchants, we have stood tall in the jewelry industry for 20 years. That's because my father saw the advantages of business opportunities and vigorously opened up the relationship with the major shopkeepers. Therefore, it won the sales space of private wealthy businessmen. Moreover, most of the other branches of Jingbaoge also implement similar sales routes. ”

Ruan Mingyu took a few teacups and placed them on the table seemingly casually, but the old foxes present could see that it was according to the territory of the Dalang Dynasty, where the Jingbao Pavilion branch was located.

"However, as far as I know, in Taizhou, Suizhou, Linchuan, Qingzhou and other places, the route of businessman cooperation has slowly lost its advantages. Without him, the local rich businessmen are limited after all, and those who can cooperate have already cooperated, and it will be difficult to vigorously develop new customers in the next few years. ”

Ruan Mingyu's last teacup in his hand was placed in the position of the capital, and he said loudly: "And the Jingbao Pavilion family has a great business, and it is far from enough to rely on eating the old book like this!" ”

This last sentence can be said to point out the crux of Jingbao Pavilion and make everyone fall into contemplation.

After a while, Ruan Jinghong asked lightly, "Then in your opinion, where should the future road of the Treasure Pavilion lead?" ”

"Go to a higher level," Ruan Mingyu also looked at his father, his eyes were firm, "open up the market at a higher level, and seek cooperation with the officialdom of Jingli, and even the princes and nobles!" ”

These words stirred up a thousand waves like a stone, and immediately attracted everyone's shocked eyes and whispers.

"How is this possible......"

"It's a dream!"

"Newborn calves are not afraid of tigers."

Only Ruan Jinghong still didn't look obvious, and said calmly, "Ah Yu, you know, in the circle of dignitaries and nobles in the capital, only Si Zhenfang's jewelry is recognized. As the royal jewelry bureau of the royal court, Si Zhenfang has been controlling the jewelry of the nobles for many years. Even the circle of businessmen in the capital was created by me with a lot of effort and years of operation. Why do you think you can leverage the royal status of his treasures? ”

"Our Jingbao Pavilion has developed to this day, whether it is design or process technology, it is no longer under the Si Zhen Fang."

Ruan Mingyu spoke confidently, "What we lack is only connections and the opportunity to enter that circle." And these, not only do things depend on human efforts, but also depend on the fortune of the sky. In fact, Jingbao Pavilion has been preparing for this for a long time. In recent years, more officials have been online than the total number of customers in the previous ten years. ”

Ruan Jinghong's eyes flashed, and he looked at Ruan Mingyu with a faint smile in the corner of his eyes.

"In addition, the so-called circle means that the people in the circle are all connected with each other and will influence each other, so as long as you can find a breakthrough, you can get through everything and smoothly expand your influence and results." Ruan Mingyu put the cups together and said with a calm smile, "Therefore, this strategy looks difficult, but in fact, as long as you find a breakthrough, it will be difficult and easy." ”

Many of the elders present were thoughtful, and many of them already looked approving.

Someone asked, "What is this opportunity and breakthrough that the third young master said?" ”

Ruan Mingyu saw that this person's surname was He, and he usually had a close relationship with his sister-in-law Yang's family. He snorted coldly in his heart, it seems that someone is trying to borrow external forces and is determined to let Ruan Mingfei take the position.

He smiled faintly, "There are two kinds of opportunities. The first is to use festivals or celebrations to increase publicity efforts, so that the handicrafts of Jingbao Pavilion can be passed on to the eyes of nobles. ”

"We have been using this method for more than ten years, but we have not seen any results." Elder He snorted.

"That means we don't have enough power to get their attention." Ruan Mingyu mercilessly pointed out, "There is a second type, that is, we create our own opportunities to attract people." ”

He said that he used the Buddha's Birthday in Minzhou to find another way to boost sales in the off-season, and concluded, "The adversity and weakness in the eyes of others, maybe a little use, is the opportunity and capital for you to turn around." It's just up to us how we use it. ”

Others bowed their heads secretly.

Elder He was still unwilling, and said, "Such an idea is naturally good, but it must also be effectively implemented." Now Jingbao Pavilion is developing steadily, you want to carry out such a big innovation, if you are not careful, I am afraid that you will lose all the plates! ”

One sentence brought the concerns of the elders back to reality. Everyone's net worth is on the dividends of the Treasure Pavilion, and if the innovation really fails, the people who suffer the most are the ones who are here.

Ruan Jinghong glanced at the audience, and finally said with a final word, "My two sons of Ruan someone, whether they are mules or horses, have also been pulled out and walked, and please consider your choice and give a judgment." ”

He clapped his palms, and someone came in with a tray outside the door, on which were several sets of pen, ink, paper, and inkstones. The servant placed the tray on the table and respectfully retreated.

All the elders stepped forward one after another, took pen and paper, wrote down their preferred candidates, and put them back in the tray in a ball of paper. After the eight elders and Ruan Jinghong had finished writing, Ruan Jinghong unfolded the paper balls on the spot, revealing the names on them. The results were astonishing.

I saw that on the nine paper balls, the names of the two people each accounted for four, and there was a blank piece of paper, without a word!

Everyone was in an uproar, and they discussed it word by word, questioning the vote.

Ruan Jinghong's gaze swept the audience majestically, suppressed everyone's voices, picked up the blank ballot, and said slowly, "Which elder voted for this blank vote, I need him to come out and give an explanation." ”

His eyes swept over the crowd one by one, "Otherwise, even if there is another vote, the result will not become easier to judge." ”

Elder Liang coughed lightly and got up in response, "This is what I voted." ”

He stood up against everyone's gaze and said without fear, "Old Man admires the Third Young Master's determination and enthusiasm, his ideas are bold and novel, and they are indeed refreshing. It's just that I can also see that the third young master only has a prototype of an idea, and he is far from having a feasible plan. The old man didn't dare to gamble on the future of the Treasure Pavilion. ”

He smiled modestly, "I still hope that the third young master will forgive the old and timid, and look forward and backward, it is really not as good as you young people." ”

Ruan Mingyu quickly assessed his words in his heart, knowing that he didn't mean to be embarrassed, so he hurriedly got up and saluted back, "Elder Liang thinks about Zhou Xiang, which is beyond the reach of juniors. ”

And Elder Liang did voice most people's doubts about this. Immediately someone nodded in agreement.

Ruan Jinghong also nodded and said, "What Brother Liang said is extremely true. This concern is understandable. ”

Elder Liang accepted it when he saw it, and said with a smile, "The idea of the Third Young Master is indeed a good direction and opportunity for the development of the Treasure Pavilion, and it is a pity to give it up. Therefore, I have a suggestion that the position of the chief treasurer may be postponed, and the third young master can act as the treasurer. Manage the business affairs of the main store in Beijing. It is also possible to carry out his grand plans. ”

Ruan Jinghong frowned slightly, keenly catching the qualifier he added, "The main store in the capital? ”

Elder Liang smiled and continued, "Exactly, and the eight branches outside the capital will operate in the original direction for the time being. There is also a special person in charge. ”

Ruan Jinghong's brows tightened, "Is this to separate the head office and branches?" ”

Elder Liang shook his head and smiled, "It's just self-financing. It's better than tying a grasshopper to a rope and losing both. In this way, so that the head office branches can take care of each other, if the head office's policy can really be implemented successfully, the branch can follow up and implement, if the head office fails for a while, the branch does not hurt the vitality, you can also help. What do you think? ”