[Thanks and reward for the helmsman of the "Little Book Mystery Emperor"!] ]

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Shencheng, the Bund.

Since more than 200 days ago, a building has broken ground here, with a total budget of 65.82 million yuan, which has been delivered and ready for use last week.

This building is the first offline flagship store of Criviera in this fashionable and modern city.

On the Bund, this directly-operated store is not considered a landmark building, and it is not a high-rise building.

But it is definitely a unique and highly recognizable building in the local area, and the first feeling for passers-by is that this building is very tall, full of technology.

The building, designed by a firm called Spark Architects, uses a crystalline geometric façade made of light steel, stone but most of all glass, and carefully designs a complex geometry of the building's perimeter, where the constant changes in the solid structure and transparent glass settings completely change the façade of the original building, forming a visual connection with its surroundings but is highly recognizable in itself.

Luo Sheng is obsessed with spatial geometric design, and there are three categories of direct stores of the Cote d'Azur, namely single flagship stores, shopping mall stores with separate stores, and stores in shopping malls.

The single flagship store on the Bund has a bright exterior and a large area of white interior plus the gray metal color of the supporting structure, which is the most powerful way to reflect the sense of technology.

The so-called first-class color matching can tell customers the concept of the brand; Second-rate color matching can tell customers what kind of products they are selling; The third-rate color scheme is unclear and does not help the brand's products in any way.

As a flagship store, it undoubtedly represents the corporate image and product image of the Côte d'Azur company.

The space design is also completely different from the supermarket and catering design, and perhaps the customers who enter the flagship store will not pay attention to many details like the designer, but it is the detailed design of the craftsman spirit, the details of all aspects, the color coordination, and the interior layout, forming the overall space of a flagship store with a sense of science and technology.

Of course, the ultimate pursuit is to pay for more tickets, but fortunately, the most important thing Luo Sheng is now is tickets.

In the early hours of last night, the first batch of prototypes was shipped to the flagship store on the Bund in Shencheng, where the staff completed all the decorations in the middle of the night, and the flagship store has a total of 59 employees.

At nine o'clock this morning, the door opened on time, officially facing the majority of consumers to enter the store experience, advertising or anything, 1.5 billion advertising budget was allocated.

The publicity budget of Shencheng alone is 40 or 50 million, and the subway, square, skyscraper, etc. are all about advertising on the Cote d'Azur during this time, and at night, the Pearl Tower will continue to show advertisements.

There is a steady stream of people passing by the flagship store, many of whom are looking at the tall building, and the staff of the store are all in the best spirits to greet customers.

But as time went by, there was a feeling that something was wrong, because most of the passers-by just stopped outside the store to take a look, and then left, and no one came in.

This situation has also been encountered in Pengcheng.

Manager Liao of the Bund flagship store saw the situation and realized that something was wrong, and by 10 a.m., the store was empty and there were more employees than customers, which was embarrassing.

"Xiao Liu, come here."

Manager Liao, who stood at the door of the flagship store for a while, returned to the store and immediately beckoned to an employee, and after the other party came over, he confessed and instructed: "You take more than half of the employees in the store to change clothes immediately, and then pretend to be a consumer, go in and out of the store, experience, and bring out the atmosphere!" Hurry up! Hurry up! ”

After telling the matter, Manager Liao couldn't help but sigh in his heart: It's too high......

It is indeed too high-end and high-grade, and many ordinary young consumers actually want to see it in their hearts, but they are a little embarrassed and discouraged, and they are a little timid.

This is a relatively common phenomenon, and the factors that cause this are also multifaceted, one is the psychology of the masses, and the other is the environmental factors of this era.

Manager Liao's trick quickly had a substantial effect after half an hour, and half of the employees changed their outfits to enter and exit the flagship store, and stayed in the most obvious position, creating a popular atmosphere.

At around 10:40 a.m., the situation changed, and shoppers entered the store in groups, mostly young people, but there were still very few who entered the store alone.

Fortunately, there are quite a few employees in the store, otherwise it would be embarrassing to open the door to customers on the first day.

However, the situation soon ushered in a reversal, more and more consumers entered the store to experience the experience, and the employees who originally pretended to be customers also quietly left the store, because the work pressure of other employees in the store became more and more intense, because there were more and more people.

There are more than 100 prototypes at the counter on the scene for consumers to play and experience at will, of course, each prototype is fixed with an elastic rope pasted with the back of the machine, so even if it is popular, there are many people who do not have to worry about being quietly stolen, and there is surveillance video to monitor the whole process.

People who do this kind of thing don't say absolutely nothing, but the probability is certainly not high.

By about 11:30 a.m., there were already hundreds of people in the flagship store, and the space in the store was so large that even with so many people, there was still not much crowding, and the distance between each prototype on the long counter was wide enough.

If the housing price in Shencheng is based on fifteen years later, the flagship store may be worth twenty or three billion yuan at that time.

The store is very hot, and people who come in basically stay for a long time before leaving.

"This key is to turn on and off, press it to wake up the screen, or you can press the button directly below the screen to wake up, and then touch it with your finger, slide it over to unlock." An employee introduces and demonstrates the operation to a consumer.

"Hey, I've seen the press conference on the Internet, and I heard that you can land in Blue Space on this phone, right?" The young consumer asked.

"Of course you can, click on the application icon of this blue space, as long as you log in, not only the blue space, but also blue star video, blue star music, cloud song search can run on the mobile phone, and there is a special APP application adapted to the mobile phone, the speed of clicking on the browser to access the Internet is no different from that on the computer, the websites you can access on the computer can be realized on the mobile phone, not the wap text version......" The salesman next to him immediately introduced him.

At present, there are very few APP applications in the AOS app store, only the "whole family bucket" of Bluestar Technology.

The Cote d'Azur company is actively communicating with major Internet companies in China, and Tengxun is the first willing to join as a third-party developer, and is stepping up the development of QQ APP applications.

In addition to domestic Internet companies, the company is also actively engaging with foreign Internet companies, such as Google, Yahoo, Microsoft and other companies.

Azure-X mobile phones can't only have Bluestar Technology's "Family Bucket" APP, but it is worth mentioning that Bluestar Technology Group's "Family Bucket" is very important, which itself is already a relatively complete closed-loop social ecological chain, but this is far from enough.

Teng Xun is so active in joining the developer sequence because they have seen the lethality of QQ running on Azure-X mobile phones, and the emergence of instant messaging social platforms has had a huge impact on the SMS business of operators, and the advent of Azure-X has increased the user experience, which is undoubtedly another fatal blow.

At this moment, people in the flagship store are enjoying the experience, and there are too many functions to be rich.

Some are experiencing music, some are surfing the Internet, some are watching streaming online videos, some are taking pictures, and so on......

It is no exaggeration to say that this electric product seems to have opened the door to a new world for many Chinese consumers.

For ordinary consumers, they originally thought that the mobile phones of international manufacturers such as Nokia and Motorola were very fashionable, but after seeing the products of the Cote d'Azur, their original concept of mobile phones was completely subverted.

Do you like Azure-X phones?

No need to ask, of course I like it, everyone wants to own one right away, some girls are immediately attracted by the beautiful appearance of this phone at first glance, well, in fact, Azure-X industrial design conquers every consumer, both men and women.

For mobile phone users, if they can afford genuine brands of Motorola, Nokia and other brands of smartphones, they will not hesitate to choose the latter after seeing Azure-X, because the price is really only a few hundred yuan more expensive than those open brand phones.

Except, of course, copycats.

There are two models of Azure-X mobile phones, one is 4GB space storage, the price is 3999 yuan, and the international version is priced at more than 4800 yuan without excluding exchange rate changes, not counting the tariff on electrical products; Another 16GB space storage, priced at ¥5999 yuan, the international version costs more than 6400 yuan regardless of exchange rate changes, and it is also not included in the tariff on electrical products.

Some European and American consumers, including the media, are also questioning this disparity in prices, while the Cote d'Azur company explained that companies facing overseas markets have increased huge operating costs, including transportation costs.

Westerners are like this, and if you are cheap, he will say that you are engaged in dumping strategies.

"Is this machine available for purchase now?" A consumer asked in passing while holding a prototype to experience it.

The salesman standing next to her politely apologized: "I'm sorry, these devices are not for sale, and they will not be officially released on December 24." ”

"Why wait so long? Don't you have a product? Why isn't it for sale yet? She immediately replied that frankly she now has a feeling of love for this beautiful smartphone, and just the ability to afford it.

"This lady, it's not that we don't want to sell it, but the machines in your hands are all prototypes, which means that they are not perfect enough, and the products that are really on the market will be more complete and will have more functions." The salesman next to her said.

"Is this still a prototype?"

The other party was quite surprised, and as soon as he learned that this was not the final product, he immediately decided to wait.

The people next to them were also very surprised when they heard it, in their opinion, this is already very perfect, but they didn't expect it to be a finished product, especially for consumers who have the desire to buy, and they are more looking forward to learning this information.

After the popularity of the flagship store increased, it has remained high, because there are too many people to experience it, there are only about 100 devices, and everyone is not happy even if they play for an hour.

For those who are ready to buy, December 24 is a day that has been remembered.

……

(PS: There are still yo today, guess how many chapters there are today?) Hey hey (*^▽^*))

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Chinese Net