The launch time of the two projects is also basically determined, the "online cloud translation" project is a huge amount of work, and the development team's goal is to strive to be able to launch the test version around 2009, which not only takes time to develop its own technology, but also has a significant relationship with the progress of cloud computing services.

As for the "virtual idol" plan, it will be launched at the end of this year, and the amount of work is relatively small.

Three days later, the headquarters of Bluestar Technology, the office of the general planning department of "Virtual Idol".

At this moment, Luo Sheng and a group of young people gathered together in the planning department, all of whom were members of the "virtual idol" development team who had just been transferred to the "virtual idol".

"Is there only so many people in the group?"

Luo Sheng looked around at the sixty or seventy people present, most of them were young people, with an average age of about 24 years old, or excellent software engineers, architects, painters, etc., all of whom were drawn from personnel changes within the group company.

"Boss, that's all there is to it for you." He Chao, who is in charge of the project, said.

"Well, recruiting people around the world, including not only going to this to poach talents, but also game companies such as Blizzard Entertainment, Hollywood Pixar, etc., the birth of [Hatsune Miku] has a strong voice interaction technology on the one hand, and at the same time, it also requires a large behind-the-scenes creative team to produce a lot of high-quality content for her." Luo Sheng said: "The most important thing for the company is money, if you fancy an excellent talent and can't dig it, it must be that you don't have enough money, you know what I mean, right?" ”

After speaking, Luo Sheng looked at He Chao, the person in charge, who was stunned for a moment, and then nodded again and again: "Understood!" ”

He Chao also saw from this that the boss attaches great importance to this project.

In terms of name and setting, Bluestar Technology's "virtual idol" seems to have no name in the previous life "Hatsune Miku", this name is indeed very unique, or it may be the preconceived memory of Luo Sheng's previous life.

The key is that the element of this name highlighting the dynamic future is very standard, anyway, it has not come out yet, and the IP has been preemptively registered, and the setting of elements such as the identity of virtual idols has also been determined one after another.

Name: Hatsune Miku / Miku

Date of birth: April 12, 2007

Age: 16 years old

Gender: Female

Height: 158.8cm

Weight: 42.7kg

Language: Chinese, English, Chinese

Place of birth: Sioux City

……

"For the 'Hatsune' project, our goal is to make her the world's No. 1 virtual idol, no matter how the idol changes, there is one idol who will always stand tall and can continue to play for another 500 years, and this idol is Hatsune Miku."

Luo Sheng looked at the team members present: "The project budget is 8 billion soft sister coins, about more than 1 billion US dollars, and it is very likely that it will take about ten years to recover the cost, so I can allow this project not to be profitable for ten years." ”

As soon as these words came out, He Chao and the others secretly smacked their lips, if it was an early employee, I am afraid that Luo Sheng's words would not be strange, because many times when he started a new project, he often set the tone, how long can the project be allowed not to be profitable.

Bluestar Technology Group has never been a company that makes quick money.

The amazing thing is that Bluestar Technology is now one of the most profitable Internet technology companies in the world.

Could it be that the more you don't want to make money, the more you earn?

Luo Sheng continued: "This project has the parent company and me, so don't worry about not making money and no budget investment, what the team has to do is to create the first and most perfect and successful virtual idol in history with the true spirit of craftsmanship." But what kind of influence is my request? Become the most popular virtual idol in the world, and no one can surpass it in this field to be the pole of the world. ”

He Chao said at this time: "First of all, I think it is impossible for a latecomer to surpass it in terms of capital investment." ”

As soon as these words came out, the other members in the office couldn't help laughing, there was nothing wrong with this, so Luo Sheng would play like this, and he would agree to allocate so much budget.

That's a billion dollars.

Compared with the birth of Hatsune Miku in the previous life, the total budget for more than ten years is nothing more than that, and such a huge budget investment is not only a high-quality product.

There is no doubt that Luo Sheng's ambition is huge, this time the layout is intended to lead the world in the next ten years of the second new trend, the huge budget allocation, the purpose is to make the virtual idol of Bluestar Technology in the industry into a series of peerless monuments.

"How's the director's problem handled?" Luo Sheng looked at He Chao and asked again.

"I've already sent someone to talk about cooperation" He Chao replied quickly, and after a moment he couldn't help asking: "It's just the boss, is this necessary?" ”

After learning about Luo Sheng's intentions, until now, He Chao couldn't understand why he had such a ruinous decision.

It's really a super loser, he actually wants to create a pure CG animated movie promotional film advertisement for the birth of "Hatsune Miku".

And the budget is $450 million!!

It's crazy, this budget scale can shoot three or four A-level Hollywood blockbusters without counting the publicity and distribution costs, but Luo Sheng used the money to shoot a promotional film for advertising.

This is a commercial film, can you believe it?

Okay, forget it, Luo Sheng also decided not to make a fortune in the film industry, so much money is smashed, it is a little bit if it can be made, what if it becomes popular?

But Luo Sheng didn't do this, the reason is very simple, if it is launched in the cinema, in case the box office performance is not good, it is secondary to not making money, and if you smash the word-of-mouth, not only will the money be wasted, but the word-of-mouth may also have an impact.

The advertising film, the core of which is advertising and publicity, spends $450 million but does not make a profit in theaters, which itself has super high topic elements and can bring huge attention.

If word of mouth rises, then there will be topics such as how much box office this promotional film will get if it is released, because the film has not been released, so there will be tearing, so the heat and topics will come.

This is Luo Sheng's marketing strategy.

Obviously, if the news gets out, it will definitely cause a sensation in the entire entertainment media industry.

"Of course it's necessary."

Luo Sheng said calmly: "You think I'm a loser who has money and can do whatever he wants, but that's not the case, what is a classic?" Carving at any cost is a classic, even if it is placed in ten or fifteen years, it can stand on the world's top picture quality, the purpose is very simple, debut is the peak, so that some peers who want to launch their original virtual idols don't even have the courage to enter this field, he wants to play, he must see if the monuments established by Hatsune Miku can be surpassed, or even surpassed, then of course I have an indirect monopoly. ”

Making movies or anything is not what Luo Sheng is good at, but commercial competition and technology development are his specialties.

From another point of view, now spending money to create the pinnacle of this series from all aspects, indirectly thwarting competitors who want to enter this field, or forever being pressed by the virtual idols under Bluestar Technology, and not even having the courage to benchmark.

That's the biggest win.

Because there will not be a company in this world that dares to copy Luo Sheng's gameplay, no one's money is blown by the wind, if there is, then only one party may do it, and that is the big dogs in the Middle East world.

Their money is indeed no different from that of the wind.

However, the big dog is not interested in this at all, although the big dog spends money without blinking, but people are not stupid, the key is that people are not that interested, and they can't play.

With a budget of up to $450 million for a promotional film, Luo Sheng set the tone.

As for the specific creation, he is not a filmmaker, so he will naturally not intervene, he specializes in the art industry, and the creation of this aspect is handed over to professional filmmakers, including the creation of songs, etc.

However, there is one thing that Luo Sheng and his team members have reached a consensus, the director of this promotional film is invited to be the director, the animation film industry and the virtual idol elements, please say that the director will not be wrong, and Luo Sheng has the experience of the previous life, and knows that virtual idols may be the top priority in the market.

There is no way, there are many dead houses, and economically it is now the second largest economy in the world after the United States, a developed country.

If Huaguo wants to surpass Xiaoben economically, it will have to wait two or three years.

Spending so much small money still has to earn more small money in the end.

Not surprisingly, Hatsune Miku will also take the lead in the market.

……

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Chinese Net