Chapter 103 [Combining Brand and Entertainment]

After the dinner, Luo Sheng stayed at the Hilton Hotel for one night, and woke up early this morning to wash up simply and quickly.

When he came to the restaurant, a breakfast had been prepared on the table waiting for him to enjoy at any time, Luo Sheng ate casually, and left Shencheng to return to the company later.

There was also a copy of "Shencheng Morning Post" on the table, and Luo Sheng picked up the newspaper while eating and read it.

The headline on the front page is the news of the company's Series C financing yesterday, and the headline is also eye-catching.

[Bluestar Technology Co., Ltd. created a financing myth in the Internet industry, raising 10.55 billion yuan in Series C financing, and valuing 124.15 billion yuan after corporate financing! ——"Shencheng Morning Post"

The content of the news also deliberately converted the numbers according to the real-time exchange rate, and the large number is more shocking and eyeball-effect, and the dollar figure appears small, with a performance financing of $1.275 billion and a post-financing valuation of $15 billion.

Luo Sheng casually looked at the content of the article, except for some news about the C round of financing, one-third of the article was about his valuation.

After the financing, Luo Sheng's equity holdings may reach a valuation of 51.8 billion yuan, which is absolutely an incredible astronomical amount in this era.

Not only the "Shencheng Morning Post", many other media have used a lot of content to make a big fuss about Luo Sheng's wealth myth, you must know that the richest man in China this year is worth about 12.4 billion yuan.

As long as Bluestar Technology continues to develop so steadily, after completing the IPO listing, it is certain that it will become the new richest man in China, and the gap with the second place will be several times.

In just over a year, such an incredible wealth myth has been created, which has greatly stimulated more people to set their sights on the field of the Internet.

The people in the industry who have experienced the era of the Internet bubble do not feel too unbelievable in addition to being quite emotional, you must know that on the eve of the bursting of the Internet bubble, it is even crazier than this.

In the days before the industry bubble was punctured, no matter what you did, as long as you could open a website, you could get a high valuation and easily complete an IPO.

Luo Sheng read the contents of the newspaper for a while, then threw it aside, ate some and left the guest room.

Without much time here, he left for Sioux City in the morning to start the research and development of the "Blue Core" project.

The company's online video business has been launched for two weeks, and it has not immediately become a popular new website, because Bluestar Technology is not the first video sharing website to enter the market.

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Sept. 15, Monlo Park, Calif., Bluestar Technology Inc. North America.

"OK, this time I went to the company's headquarters I swear, this trip to China definitely benefited me a lot, to be exact, BOSS has benefited me a lot, he really knows everything about the Internet."

The man who spoke was Chad Hurley, who had just returned to California and had been in Sioux City for almost three days.

The purpose was to attend a high-level meeting at the company's headquarters, to have a meeting on the online video business of Bluestar Technologies, which is very different because of the different environments because the domestic and international versions are operated separately.

But obviously, after Chad Heli had this trip, he admired Luo Sheng even more.

"As BOSS said, BV Video (BluestarVideo) is not the first video sharing site to enter the market, of course, our streaming technology is superb, but to become an online video site that users love, it also needs rich content." Chad Heli said.

At this moment, Chen Shijun, Judd and other seven or eight people are sitting in the same house, all having snacks and holding meetings.

Chad Hurley said confidently and gushingly: "BOSS has taught me a lot of tricks, and this time, I brought the Blue Star Advertising Network from the headquarters, brought viral video marketing, and brought a lot of new ideas. Yes, viral videos, lots of viral video gameplay. How do you make a video go viral? The answer is...... Combine branding with entertainment. ”

"So ......?"

In the following time, in order to seek the best value proposition for BV video, Chen Shijun, Judd, Chad and others began endless brainstorming.

Finally, they positioned it as a communication medium for the general public, a consumer media business platform where people watch and share original videos on the Internet.

The "Blue Star Advertising Alliance" has given Chad Hurley the key to quickly getting a large number of original videos on his website, the most important of which is to provide ad revenue sharing with the original users of the video.

"To quote BOSS, BV video can create its own online video star." Chad Hurley concluded.

"Why doesn't BOSS talk to entertainment companies about copyright cooperation, like MusicSpace music store, to enrich the content of video sites?" Judd said, spreading his hands.

"Damn, how much does that cost? It is true that the company's Series C financing has received a huge amount of $1.275 billion, but not all of this money will be spent on BV video. Chad Hurley reluctantly spread his hands, and added after a while: "Actually, I also told the boss so, guess what he answered me?" ”

Seeing Chen Shijun and the others looking at them curiously, Chad Hurley imitated clearly: "...... Listen to Hurley, if you do, BV Video is a mediocre streaming video site, no different from the current video site. So how do you subvert them and succeed in surpassing them? BV Video is a new video website, which not only needs new leading streaming technology, but also needs new content. ”

BV Video is a brand new video site, everything is new, and if it doesn't stand out and stand out from the crowd, it will drown in the dozens of existing video-sharing sites, which the team immediately realized.

Next, the operations team began to brainstorm endlessly and began to plan a series of viral videos.

The marketing marketers brought in a team behind the scenes, an innovative talent agency from Hollywood, who paid to elaborate video content specifically for BV video.

With the goal of creating the first BV influencer, an innovative talent agency hired an eighteenth-tier actress, Jessica Parker.

……

September 22nd.

A month after the establishment of BV Video, a "video podcast" appeared in a "video podcast" where a 16-year-old girl who called herself "Lonelygierl5" told her story by serializing an online video diary on BV.

Breevely's initial video was unusual, but he later claimed to have joined a Palm cult with a "mysterious ritual" in the video, which attracted a lot of attention from netizens, and quickly became an internet celebrity during this time.

Around the same time, a video of Ronaldo appeared on the BV video website, but it was actually an advertising video for Nike.

The operation team perfectly executed Luo Sheng's request to combine the brand with entertainment.

At the end of September, something unexpected happened to Chad's Hurley team, which was airing NBC's "Saturday Nightlife" show, when a user uploaded a "Lazy Sunday" video starring Andy Thunberg and Chris Parnell of "Saturday Nightlife" mocking their stupid rap.

In the end, the video became a viral video, showing the potential of BV videos for the first time.

By October 5, the video had 1.18 million views on the BV video website.

In 10 years, millions of views are just a very ordinary number, but nowadays, especially at the current stage of the BV video website, it is even a milestone for the entire streaming online video field.

……