Chapter 097 [Bluestar Technology's "Internet Fee"]
At about 7 o'clock in the morning on August 21, 2004, the domestic version of Bluestar Video and the international version of BluestarVideo were launched simultaneously, which means that Bluestar Technology officially entered the field of video business with streaming media technology.
This is the company's most important new product in the second half of the year.
In terms of video business, the domestic streaming video business is operated by Zhou Jin, a returnee who graduated from Johns Hopkins University and INSEAD.
Zhou Jin is now 30 years old, in May this year, joined Bluestar Technology, and then entered the development of Bluestar video project, joining the P6 senior engineer rank, in July was promoted to senior manager of the product, and the management post rank of Bluestar Technology Company was M3 level.
P and M represent the division of the company's management level, according to the internal level of HR of the personnel department, P sequence belongs to technical posts, the lowest P1 level of low-end reserved positions to the highest P10 level of researchers; The M-sequence belongs to management positions, ranging from the lowest M1 supervisor to the highest M5 senior director.
The corresponding level of the two sequences, M1 supervisor corresponds to P6 level, and Zhou Jin is now M3 senior manager, corresponding to P8 level, enjoying the treatment of P8 level employees, and to P8 level means that he has obtained the qualification for option pool allotment, but the final allotment depends on performance.
Luo Sheng personally promoted him to be in charge of the Blue Star video business, although he is a P8 level employee M3 senior manager, but in fact, after becoming the person in charge of this project, he has no name as a director and has the fact of a director.
It is equivalent to sitting at the P8 level and looking at the P9 level, and then going up to the P9 level to be regarded as the executive of Bluestar Technology.
The international version of BluestarVideo is headed by Chad Heli, Chen Shijun is not suitable for the management post, he is more suitable for the technical post, Luo Sheng is in charge of the technical sector of BluestarVideo, and the corresponding level is P9 senior expert, and the treatment is naturally audited according to the P9 level.
In fact, before Bluestar Technology entered the field of streaming video business, there were nearly dozens of other types of video sharing websites in the market, all of which were competitors.
In Luo Sheng's eyes, there is no one who can fight, he only values Netflix.
However, it is necessary to despise the enemy strategically, and to pay attention to the enemy tactically, so many competitors are very important in marketing.
In this era, Netflix means to sell DVDs through e-mail, the concept of video is basically equivalent to TV, and the Internet is simply text and pictures, and the flashpoint also revolves around graphics and text, no one would have thought that video can become the flashpoint of the Internet, the limitation of vision is on the one hand, and the limitations of technology are also very important, and the current broadband network speed limits the development of online video.
Luo Sheng can confidently launch video services in this era, one is forward-looking, and the other is the superiority of technology.
The development of the video project led by him has given birth to 23 core patents related to streaming media technology, and he is very confident that Bluestar Technology is currently at least three to five years ahead of the industry in the development of streaming media technology.
……
"Come in."
Bluestar Technologies, Inc., CEO's Office.
Luo Sheng didn't raise his head when he heard the knock on the door, and was burying his head in dealing with the affairs of Blue Star Technology Company, and glanced at it, and after about half an hour, he had to go to the Cte d'Azur laboratory next door.
After a while, after the office door was opened, Luo Sheng heard the characteristic sound that only high heels can make, and he couldn't help but look up.
I saw Erin, who was dressed in black and white with OL, walking in, still holding a thick document.
"It's a financial expense for the company." Erin threw the documents on Luo Sheng's desk, then looked at him and added: "The company's book funds are about to bottom out, and we may not be able to pay salaries in October, and in November, we don't even have money to pay the network fee." ”
Hearing this, Luo Sheng was stunned for a while, and said, "I raised about 2.7 billion, and I have no money?" ”
Glancing at the documents on the desktop, I immediately picked them up and saw that they were basically a thick stack of bills.
Erin hugged her hands in front of her, glanced at him angrily, and said: "You are very cool and generous when you spend money, a copyright cooperation has gone to a budget of more than 1.6 billion, and the remaining more than 1 billion points are maintained, plus Yunge Search currently has a little advertising revenue, and I don't look at the company's major projects, and now just a month's Internet fee is an astronomical expense." ”
Of course, the so-called "Internet fee" is not only the fee paid by the Internet café for Internet access, but the cost of server broadband of the Internet company.
Luo Sheng immediately took a look at the company's financial expenditure list.
Since July, the company has paid about 53 million yuan in wages to employees every month, and the company currently has more than 2,500 employees, including about 2,000 mainland employees, who have to pay them 32 million yuan/month in wages, and more than 500 overseas employees have to pay nearly 20 million yuan/month in wages.
The cost of hiring overseas is very high, with a computer software engineer earning $71,600 a year in Silicon Valley and an average of about $57,000 a year for the company's more than 500 employees.
The company's labor costs now cost a total of more than ¥50 million a month.
This is not the bulk of operating expenses, the real big head is the "network fee", the current broadband cost paid by Bluestar Technology to operators is a bit scary, it may be one of the companies with the highest broadband cost among domestic Internet companies so far, and may not even have one.
Because Luo Sheng is very persistent in the area of network speed, this determines the user experience.
Speed is undoubtedly an important factor in determining the user experience of a website, and broadband is an important factor in determining the speed of host access, especially for websites with large visits, the size of network broadband is particularly important.
However, the broadband of Internet companies is still different from that used by the general public, and the server broadband of the Internet is fiber-to-the-home, and the exclusive broadband is directly connected to the server room, and then distributed by the company's own switches.
Bluestar Technology now operates a large number of servers all the time, which requires a large amount of broadband traffic, which costs money to purchase broadband from operators.
The Internet products and services currently operated by the company include the domestic version of [Blue Space], the international version of [BlueSpace], the domestic version of [Bluestar Music], the international version of [MusicSpace], [Yunge Search], [], etc.
Now a new project has been launched, the domestic version of [Bluestar Video] and the international version of [BluestarVideo], as well as the company's official website, as for [Yunge Knowing] and [Yunge Tieba], these are all merged into the search business section for calculation.
With the continuous development and growth of the website, the scale of users has surged, and the cost of broadband has also risen.
Bluestar Technology's broadband bills in July all add up to about ¥159 million, not counting the subsequent increase in broadband costs, according to the expenditure in July, the company's broadband expenditure in a year will have to spend 1.9 billion yuan.
At present, among the company's major products, the broadband expenditure brought by the large number of picture sharing of BlueSpace accounts for about 46.8%, nearly half.
With the launch of the company's streaming video business, Bluestar Technology's family bucket is happy to add super foodies who eat broadband fees more than Blue Space.
To put it simply, the larger the playback volume of the video website, the higher the demand for broadband, and the number of viewers of the video website and the amount of broadband required will increase by the same multiple, that is, the number of viewers will increase by 10 times, and the broadband cost will also increase by 10 times.
Once the streaming video service is popular, it must also become popular, and broadband fees are also flowing like a flood.
Seeing a stack of dense bills, Luo Sheng's brain ached, and he looked at it casually for a while, shook it aside and asked directly: "The company is currently down in a quarter, no, what is the monthly operating cost?" ”
Erin immediately replied: "About 300 million yuan." ”
Hearing this, Luo Sheng let out a long breath, and after a while, asked, "What about the book funds?" How much money is left? ”
……
(It's Monday again, ask for recommendation votes, collection~~)