Chapter 348 [Latest Negotiations with Qualcomm]
The NSA has no problem with this, and if the North American Internet giants refuse to cooperate secretly, they will not be able to deploy in the future.
Obviously, even if such a shocking scandal broke out, Lao Mei didn't think about stopping?
Instead, start to comprehensively summarize the lessons learned, find out the reasons, and then do it more secretively next time.
This time, the NSA had to choose to compromise in the face of the joint threat of Silicon Valley Internet giants, although they were very dissatisfied with these giants, but in terms of the second, Bluestar Technology and Luo Sheng were the real thorns in the side and the thorn in the flesh.
In the following days, the people who eat melons all over the world saw a big show.
Internet giants such as Yahoo and Google have held press conferences to say that the NSA has hacked into their data centers and is not actively involved.
Well, simply put, we are the victims.
And the NSA was also very aggrieved to shut up and did not jump out to respond, which is tantamount to acquiescence.
……
As time passes, the platform of Bluestar Technology Group is still spreading the news of this surveillance scandal, and the NSA is out of line, because whether it is secret trading, buying and selling, threatening, or intimidating, Bluestar Technology will not eat anything.
didn't pinch any of Luo Sheng and Bluestar Technology's pigtails, people used the rules of the game you made to push you back, and I had never met such a rigid one before, except for the itchy teeth of hatred, there was really no way at all.
At this time, I realized the horror of new Internet media platforms such as BlueSpace and MicroBlog, and it is no exaggeration to say that this is equivalent to mastering the power of a major online media mouthpiece around the world, and its influence may be more than that of traditional media.
However, three days later, the major online platforms under the Bluestar Technology Group began to restrict the spread and fermentation of the surveillance scandal, although there are still many online users who pay attention, but the popularity has dropped significantly.
Because Lao Mei communicated with me through foreign affairs, and paid a certain price, the relevant departments finally went to talk to Luo Sheng.
Of course, Luo Sheng borrowed the slope to get off the donkey, and the matter calmed down.
However, there is one important point, that is, on the surface, Luo Sheng does not admit that the calming down of the incident is the result of the relevant departments coming to him to talk, simply put, what are you talking about, I Luo Sheng, and I Blue Star Technology do not know, and I have not obtained any vested interests from it at all.
This is quite important, otherwise Lao Mei will use this as an excuse at that time, and you will be at a loss for words.
Luo Sheng actually doesn't want to listen to the continuous fermentation of the incident, and has always occupied the current news hotspot.
Because the next September is the launch of the latest generation of mobile phone products on the Cote d'Azur, your little has been occupying the front page headlines of the global news media, which will affect the popularity of the next new product launch of Azure mobile phones on the Cote d'Azur, and ultimately affect sales.
……
In September 2009, the popularity of the surveillance scandal that has caused a stir around the world has gradually declined, at least the public has gradually paid less attention to this matter, because there is no more exciting news to break out, and it is very normal for the popularity to decline in the public group.
However, the surveillance scandal is still shocking to various countries, especially the top level of the European Union.
Luo Sheng has not paid attention to these things, and his focus in September has shifted to the launch of the third generation smartphone Azure3 on the Côte d'Azur, and now preparations have begun for the conference, which will be released on September 27 as scheduled.
At the beginning of September, Paul Jacob, then the head of Qualcomm, came to China in person and came to Sioux City to meet with Luo Sheng.
The purpose is simple: the cooperation agreement signed between Côte d'Azur and Qualcomm in 2004 is for 2009, and a new contract will need to be signed next year in 2010.
Qualcomm not only learned the lessons of the last contract this time, but also never mentioned any commercial VAM agreements again, not only that, but this time it was Qualcomm CEO Paul Jacob who came to talk in person.
There is no way, the profits of mobile phones on the Cote d'Azur are too tempting.
……
"According to the necessary patent authorization for 3G and 4G for the sale of brand equipment, Qualcomm will charge 7% of the patent fee for multi-mode 3G/4G equipment, and 5% of the patent fee for 4G equipment that does not implement CDMA or WCDMA network protocol but contains 3-mode LTE-TDD, and the basis of each patent fee is 65% of the net sales price of the equipment."
At this moment, Luo Sheng and Jacob, the head of Qualcomm, sat opposite each other in a reception room.
Faced with this condition proposed by Qualcomm, Luo Sheng refused without thinking about it: "Mr. Paul, these conditions of yours only make me feel deeply malicious, and you want to make up the money from the commercial gambling six years ago from the latest contract?" No, I don't accept this agreement. ”
Of course, Luo Sheng can't accept it, this can no longer be described by a lion's big mouth, taking an Azure mobile phone sold to the European market as an example, the most expensive tariff is 700 euros, which is about 6853 yuan at the current exchange rate, and the net sales price is 65%, which means that this mobile phone will pay 6853×65%×7% = 311.8 yuan for Qualcomm.
If sales were 50 million units, Qualcomm would have earned $2.28 billion lying here.
Paul Jacob shrugged his shoulders and said calmly: "In the field of wireless communication baseband, only Qualcomm can provide solutions for mobile phone terminal equipment manufacturers. ”
The meaning of these words is almost clear, admitting that he has to suck back all the blood that Qualcomm had lost before.
Frankly speaking, Luo Sheng was unhappy in his heart.
"The question is, Mr. Paul, can your company's 4G network protocol standard pass the International Telecommunication Union's standard in the next 10 months, or will it be more popularized in the end? There is no guarantee for anything, and you want me to pay a few more years of royalties out of thin air? Luo Sheng also said nonchalantly: "If your company insists on buying and selling, then there is no need to talk about it." ”
Luo Sheng knows one thing, not surprisingly, 4G technology should begin to be fully popularized around 2012, that is, three years later, which is equivalent to giving Qualcomm more than $10 billion in profits.
There are no doors.
And Luo Sheng didn't want Qualcomm's 4G solution at all, Huawei is now secretly smashing the communication baseband, which can be said to be a dead band at any cost, and the research and development of 3G technology is completely used for technology precipitation, and it will not be sold or anything, just to avoid Qualcomm being nervous.
The beginning of the baseband turnaround battle is to hope for 4G to completely end the dark Qualcomm era in the field of communications.
But in the area of 3G standards, it is really impossible to bypass Qualcomm's patent barriers.
"OK, Mr. Luo, what is your company's appeal?" Paul Jacob asked rhetorically, in fact, his conditions just now are just a sky-high asking price, the 4G standard is still in the International Telecommunication Union competition mediation, Qualcomm is certainly confident, but it will take several years from the establishment of the standard to the final popularization, which is an indisputable fact.
Luo Sheng said succinctly: "I only need the 3G network protocol, and I will talk about 4G later." As for 3G devices, I can only accept a 3.3% percentage. ”
Jacob shook his head when he heard this: "As long as the 3G device is fine, but Qualcomm will charge 5% of the patent licensing fee." ”
Obviously, Qualcomm has full confidence in its technology in the field of wireless communication, and the patent barriers of 3G are placed, and if you want to make a mobile phone, you have to pay patent fees to Qualcomm.
In fact, since the 2006 Cote d'Azur redefined smartphones, now three years have passed, and the traditional mobile phone manufacturers who have been slow to respond will be really anxious.
But the times are so cruel, you don't bird the era will inevitably be abandoned by the times, Motorola, Nokia, these traditional mobile phone international manufacturers have begun to show a trend of decline.
In Qualcomm's eyes, the Cote d'Azur is actually the primary big customer.
Next, both sides revolved around the patent fee, and Luo Sheng finally took a step back and increased the ratio to 3.5%, but Qualcomm still did not agree.
The first negotiation fell apart, but Paul Jacob didn't leave Sioux City.
It didn't work out, so take a break and continue the talk.
Negotiation, to put it bluntly, is the art of compromise, and when mutual compromise and concession are acceptable, the negotiation is completed, otherwise the negotiation collapses.
By the time of the third negotiation, a consensus was finally reached, and Qualcomm also backed down, and the final ratio was set at 3.95%.
That is to say, since 2010, the smartphones of the Cote d'Azur, such as a mobile phone with a retail price of 6,853 yuan, will be calculated according to the base × 65% × 3.95%, Qualcomm will take 176 yuan from it, and if 50 million units are sold, Qualcomm will earn 8.8 billion yuan lying down.
……
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