Chapter 052 [Creativity Triggered by a Simple Question]
"In my opinion, it is precisely because of the 'bidding ranking' business model that while bringing it a steady stream of income, it will also bring countless criticisms to it in the coming time, and it is undeniable that this model is a major highlight in business, but it is the reputation of the brand that is overdrawn."
Luo Sheng said this, erased the "Inktodi" written on the whiteboard, put the whiteboard marker aside, found a place to sit down, and looked around at everyone, adding: "Baidu is choosing to win in the present, but lose the future." We are ready to make the decision to let Yunge lose money for five years or even longer, we choose to lose in the present, but we win the future! ”
In the next week or so, Luo Sheng was taking care of the company's operations, mainly the company's entry into Sioux City, and the main focus was on the Yunge search project department to spend the most time.
With the addition of Yu Jun, new members were added the following week, and the entire project development team was expanded to 40 people.
Yu Jun found that he liked the engineer culture of Bluestar Technology more and more, and Luo Sheng often came to the project team these days, and also found that this new boss not only has an extraordinary leadership, but also a technical master.
If you don't know each other and sit together to communicate, Yu Jun will never think of him as the founder and CEO of a company valued at 5 billion, but a top engineer and creative master.
It's just a little too strong, thinking of Luo Sheng's characteristic, Yu Jun immediately thought of Jobs, isn't he also an extremely strong and domineering person?
He also understands this kind of person, after all, this kind of person is considered a genius, and geniuses are generally unruly, and it is difficult to listen to other people's opinions that contradict him, or they simply do not listen.
After all, in their worldview, they never think they make mistakes.
But Luo Sheng is also a very easy person to get along with, and his strength is mainly reflected in the company's management and some decisions, nothing more.
After Yu Jun joined the company, he quickly became one of the core builders of Yunge Search, and the products he designed, even if they were as simple as the user interface, would use a lot of data and facts to explain the reasons for each setting.
The argument comes from his own long-term monitoring and analysis of data from various search engines, and he himself explains that during his work at Baidu, he lived in the company with only a sleeping bag for a long time.
This sentence was said by Yu Jun on the second day after joining Bluestar Technology, Feng Yi and the others didn't believe it, but now they have believed it.
After joining Bluestar Technology for a week, Yu Jun has spent four days in the company on a sleeping bag, he likes data monitoring and analysis very much, unlike many people who have a headache when they see massive data, he is very obsessed.
When working in Baidu, the data monitored and analyzed by Yu Jun came from search engines, and he also had a lot of data for him to analyze when he joined Bluestar Technology, that is, hundreds of millions of users in the blue space, and the amount of data generated was also very terrifying.
……
"No, no, you can't associate ads with users' search results, the user experience is too poor. In another form of presentation, an independent placement is opened up in the search results page to complete the advertising display, of course, in this way, the advertising monetization ability will be greatly weakened, but as long as the user experience is OK, everything is OK, and as soon as Yunge search is launched, there is no need to consider the problem of turning losses into profits for at least three years. ”
At this moment, Luo Sheng, Feng Yi, Yu Jun and a few of them were sitting together on the sofa in the lounge, Luo Sheng was holding a whiteboard the size of an LCD screen and a pen, and immediately drew a simple interface window on it, and he continued:
"It's important to make a clear distinction between the ad and the content that's shown on the actual page, so that users can identify what is an ad. By the way, the weight of advertising display is optimized by the two-line indicator of 'keyword point price + ad quality', which can be compared with Google, and we can't blindly bid high to get the highest display and click. ”
The soon-to-be-born cloud song search is all more from the perspective of the user side to consider and complete the design of the search engine.
In contrast, the rules of whiteness are extremely rough.
The first is to adopt a pure "PPC, the highest bidder" standard, and mix and match the ad content with the content of the normal search results in the actual display results, and not only that, but also place the advertiser's promoted content at the top of the search results.
This makes it difficult for users to distinguish between real search results and ads, and thus inadvertently clicks on the ad page, creating a profit for whiteness.
"If this is rolled out, the loss of Yunge Search is not a small amount, and Blue Space has not considered the issue of realization until now, and the money in the A round of financing will be burned out in a few months." Yu Jun spoke, and after a while, he jokingly added:
"Speaking of which, three rounds of financing have been completed, 1 million in the angel round, 77 million in the pre-A round, and 600 million in the A round, and the company has only been developing for 10 months, and the ability to burn money is really exaggerated, but what is even more incredible to me is that VCs are actually rushing to throw money."
Yu Jun was very emotional, very curious about how Luo Sheng made investors willingly give him a lot of banknotes to squander, and VC's money was not blown by the wind.
Luo Sheng erased the pattern on the whiteboard, looked at Yu Jun and said with a smile: "There is sunshine, soil, and various nutrients, but the most important thing to grow is to have a seed in the soil that can become a big tree." This point has been seen by investing in my VC, and the key is that the appetite of the VC is big enough. ”
Yu Jun couldn't help but nod to himself with emotion, as the time of working together continued to extend, the more he knew about Luo Sheng, and the more convinced he was of the right person, although he was so young and excessive, there was no obstacle to communication, and even occasionally gained a lot.
seems to understand why investors are so willing to play Luo Sheng to throw money, in just ten months, three rounds of financing have been successfully achieved, and the financing amount is larger and larger each time, and none of the early investors withdrew in advance, and undoubtedly did not follow the investment.
It is undeniable that the development momentum of the blue space website terror is the main factor, but Yu Jun also firmly believes that the founder himself is definitely one of the main factors.
Such a person, as long as he understands it, no matter what he does, I am afraid that the investor will not be stingy to invest a sum of money in him and let him do it.
After chatting for a while, Yu Jun organized some words in his heart for the idea he had been brewing for a long time and said: "Mr. Luo, I have recently analyzed a large number of content shared by users in the blue space, especially the content shared by users who follow each other, and found that they all pay attention to each other because of the same interests. ”
"Not only that, but when I checked the search logs at my old club, I also found that many people were searching for the same keyword, whether it was a search engine or a blue space social networking site, which was strikingly similar."
When Yu Jun looked at him and touched his hand involuntarily to speak, he didn't notice that Luo Sheng suddenly smiled, this talent who was dug from Baidu has the title of "Father of Tieba", which is unexpected and reasonable.
At this time, Yu Jun looked at Luo Sheng, and naturally triggered a simple curious question: "If these people with common interests are brought together and communicate on common mood topics, wouldn't they be able to contribute more information that is not available on the website?" ”
Feng Yi subconsciously said when he heard this: "Isn't this BBS?" Or the Sky Cliff Forum? ”
BSS is the abbreviation of the English Bulletin Board System, which translates to "electronic bulletin board", but it is generally called an online forum in China, which is the same as the bulletin board on the street and on campus, but it is just a computer to spread and obtain information.
Yu Jun immediately said: "It can be classified as BBS, but it is different, the main participant becomes every user, any user can create an interest group on any keyword, write relevant information in it, and others can also find them through a search engine." ”
Feng Yi thought for a moment without saying a word, and suddenly slapped his legs and said excitedly: "Wonderful, I think this idea is very interesting, Brother Yu, do you want to call it?" ”
Yu Jun said with a smile: "As early as when I was on the old club's side, I had this idea, and I was about to take some time to discuss it with Mr. Li, but the people from the headhunting company came to the door...... How about calling Yunge a sticker? ”
Luo Sheng immediately made a decision: "It's decided." ”
(I ask for a recommendation, collection...... )