Luo Sheng looked at the cute Dabai robot prototype in front of him, pondered for a moment, and said: "Since it is already called Dabai, how can it be compared with health care, there is no need to engage in too high-end in the early stage, and the content is gradually enriched in iterative development." ”

Speaking of this, Luo Sheng thought for a moment before saying: "For example, for children with type I diabetes, let Dabai have a simulated injection point corresponding to human diabetic patients. ”

An engineer present immediately said: "This idea is good, and it is not very difficult to implement, you can teach children to measure blood sugar and inject insulin through the supporting APP, and Dabai can also remind sick children to eat healthily." ”

Luo Sheng added: "There is also a built-in chemotherapy simulation accessory for children with cancer, so that they can respond accordingly during the simulation of chemotherapy, so as to improve children's awareness of chemotherapy. ”

Wang Xuan and the others nodded again and again, and Luo Sheng said with a smile: "There are still about three quarters for you to improve iterative development, and next summer's product launch, these functions of Dabai Robot will be available." ”

"Don't worry, boss, there is plenty of time to ensure that the task is completed." Wang Xuan patted his chest and swore an oath.

"Don't set up a flag, although this thing has no scientific basis, but sometimes it's very mysterious." Luo Sheng said lightly.

“……”

Everyone was speechless, Wan Wanmu thought that the boss who was the first person in science and technology was also superstitious about this thing?

After staying in the development department for a while and giving instructions on the matter, Luo Sheng left the Côte d'Azur laboratory.

Half an hour later, a meeting of people from the company's marketing department was called.

"The company is going to hold a product launch conference next summer, officially launching a new heavyweight product to the market, the tentative name is Dabai Robot, and the marketing department should also put it on the agenda in publicity planning."

Luo Sheng sat in the position of the chief of the conference room and said, after speaking, he put the "Specification for the Commercial Use of Artificial Intelligence Robots" and some functional data about Dabai robots on the table.

The director of the marketing department is the first to open the list.

Time passed, and one of the participants said after reading the information: "This product is special, the concept of humanoid robot personal assistant is certainly not unfamiliar to the public, but it has always appeared in film and television works, and the launch of similar products in reality will be more controversial." ”

"What kind of controversy, you just say that we have to match those bars, don't you have to think about it, if Dabai is launched on the market, some people must say that its cute appearance is not as good as the old lady."

Another manager of the marketing department complained again and again: "In the past, the humanoid robot could walk, you disliked it and couldn't run, and you disliked it for not being flexible, and when it moved like a person, you disliked it for not being smart enough, and when it was smart, you disliked that the intelligence was not high enough, and when the intelligence exceeded you, you just waited to cry." If you want me to say, these people are as stupid as the people who laughed at cars in the first place, their brains are the size of walnuts. ”

When the participants heard this colleague's complaints, they couldn't help but be amused by him, and after laughing, they looked back and thought that his complaints would definitely happen in the future, and there was almost no doubt about it.

The manager who complained just now said: "I'll lead the team to just face them head-on with these gang elites, and you can discuss other things." ”

The director of the marketing department looked around at the participants, and finally set his eyes on the big boss Luo Sheng, and said: "With the current influence and popularity of our company, the new product will definitely receive huge attention once it is launched, but this is not enough, I think the big white robot should be packaged as an Internet celebrity at least in the early stage of the product launch." ”

Luo Sheng said succinctly: "For example? ”

The director of the marketing department said: "Freshness, topicality, fun, focus on these three keywords, create a large number of fresh and interesting short videos for dissemination, sponsor some Internet celebrity check-in shops, scenic spots, supermarkets, hotels, etc., in short, it is to make Dabai purple and purple hot in all Internet celebrities, and become the most popular element symbol nowadays." ”

To create a phenomenal hit product, in addition to the product itself excellence is an indispensable key point, publicity is also a very critical part, good publicity planning can not only expand the market, but also accelerate the speed of the product's popularity, thereby saving a lot of time sunk costs.

"In addition, I have another proposal, since the people of the 'Big White Robot' have the meaning of approaching the big white of "Super Marines", then why not cooperate with the linkage in the summer of this year and arrange for "Super Marines 2" to be released in the summer of next year, the movie is the best publicity, and the effect of 1+1 is greater than 2 can be achieved in this atmosphere."

It is worth mentioning that "Super Marines" is the first animated film jointly produced by Marvel Studios and Disney under Bluestar Pictures, a subsidiary of Bluestar Technology Group, and won the Oscar for Best Animated Film.

In terms of box office results, the cumulative global box office of "Super Marines" hit 718 million US dollars, significantly ahead of the global box office revenue of "How to Train Your Dragon 2" released in the same year of 619 million US dollars, and also made "Super Marines" a box office king among animated films released in 2014.

At this time, another participant said: "This IP is more complicated, Bluestar Technology should have to talk to Disney, as far as I know, the sequel to this cartoon seems to have no shooting schedule, and now it is in a hurry, and it will be less than eight months of production cycle from now on, can it be in time?" ”

Luo Sheng said directly: "It's not a problem that the production cycle is short, then use money to buy time, Disney shouldn't have a big problem here, give him a box office guarantee, let him lie down and make a profit, I will offer a price that they can't refuse." ”

When the managers at the meeting heard the words of the big boss, they were still familiar with the taste, and they were still the original recipe - the ability to make money.

Everyone has not forgotten that in order to create the IP brand of virtual singer from scratch, Luo Sheng arrogantly spent four or five billion US dollars in production costs to shoot an animated film "Hatsune Miku: In the Name of Love", and it was used as an advertising film, not released in the film industry, purely for publicity.

may be a pure promotional film, not seeking commercial benefits, but making this animated film a classic.

And this work has now also left a strong mark in the history of animated films, as long as the history of animated film development is mentioned, it is difficult to bypass this work, even if it is placed ten years later, the excellent production level of this film can also be compared with the animation productions released in the contemporary era.

You know, this was the level of production ten years ago.

However, the sequel that fans have been looking forward to for ten years has not been released so far, mainly because this very "two" behavior is enough to use once, Hatsune Miku's character has been erected, and it will really be a bit two again, and no one's money is blown by the wind, except for the big dogs.

Nowadays, the concept of virtual singers is popular all over the world, and various virtual singer idols have popped up, but Hatsune Miku's status as the "first sister" of virtual idols is almost unbreakable. In the past ten years, its fans have spread all over the world, and the cumulative number of followers on Hatsune's social accounts has reached 197 million, which is already on the same level as those first-line international superstars.

Luo Sheng directly clapped his head and said: "OK, the issue of the sequel to "Super Marines" is decided, and I will arrange it." ”

It doesn't matter if the movie makes money or not, it's just a small profit, Luo Sheng calculates the general ledger, as long as the popularity rises, the big white robot can become a hit, and the income from the movie is not worth mentioning, not to mention that it has to be shared with Disney.

With Luo Sheng, the father of the gold owner, he wants to repeat the strategy of Hatsune Miku at the beginning, he must spend a lot of money to create high-quality products, whether the movie will hit the street or two words, maybe because of the linkage effect between the real world and the movie world, the sequel is more explosive than the previous work?

……

(PS: Weak ask for a ticket ~yingyingying~~)