The meeting has lasted for nearly an hour, and it is still going on, Luo Sheng will not care about specific things after arranging his strategy and tactics, the executive level will carry out his will, and the follow-up only needs to listen to Xiao Na's report on the progress.

This is what a big boss should look like.

Everyone is recording and memoizing, and Luo Sheng also said eloquently: "2013 is the first year of mobile payment full penetration of offline scenes, which is why I want to listen to the stories of Internet companies such as Eleme, Meituan, and Volkswagen, the penetration rate of mobile payment in online scenarios has been more than half, but the offline market is relatively blank, and it will become the main battlefield of competition for major payment applications." ”

After a pause, Luo Sheng looked around at everyone and nodded his finger and said: "More importantly, the transaction scale of the offline market is very large, conservatively estimated to be about four or five times that of the online market, which will be the main source of the increase in the scale of the payment market in the future, and it is also a must for WeChat Pay and Squeaky Pay." ”

"Offline is mainly in catering, supermarkets and retail, and we want to continue to expand horizontally in areas such as public transportation and private travel...... By the way, there are also Didi taxis, fast taxis, you also have to listen to what they tell this story, as always, if you tell a good story, you will vote a little less. Luo Sheng said and once again set his eyes on Pang Lei, who nodded again and again and quickly made a memo.

Luo Sheng returned to the topic again and said: "In addition to horizontal expansion, the offline market can be further divided into different vertical sub-industries, and the penetration difficulty of each sub-industry is relatively different. The penetration scenarios of mobile payment are mainly expanded in the catering, supermarkets, and retail fields, but the penetration rate in the fields of entertainment, transportation, hotels, and medical care may not be high. ”

"All in all, the application of mobile payment in the 'small-amount, high-frequency' scenario will be more widespread, and the application in the 'large-amount, low-frequency' scenario is still lagging behind bank card payment, my requirements are very simple, whether you are 'small-amount, high-frequency' or 'large-amount, low-frequency', all application scenarios must be taken down by me, and all must be penetrated into WeChat payment!"

At this meeting, Luo Sheng set the core tasks of this year for Bluestar Technology, especially its WeChat operation department.

……

With the passage of time, with the strategy and tactics in place, the operation department quickly formulated a specific implementation plan, and the first wave of offline three axes: catering, supermarkets and retail, and public transportation.

Catering: Bluestar Technology has actively accessed catering users by targeting food ordering websites such as Ele.me, allowing WeChat Pay to actively access catering users, and focusing on penetration in third- and fourth-tier cities, which can be said to have fully entered the catering O2O field.

Supermarkets and retail: In addition to allowing WeChat Pay to actively access merchants, Zhang Bowen also led Bluestar Technology to increase investment in leading companies in the retail industry, and regarded the integration of payment links as an important content. This will inevitably lead to a consequence, the national retail supermarket must face the choice of standing in line, either choose to stand in line with Ali, or choose to stand in line with Bluestar Technology.

Public transportation: This is a typical small-amount high-frequency payment scenario, such as the subway scene, Bluestar Technology is about to start to make efforts, and strive to complete the access of major subway lines this year, and even play a new trick, WeChat friends can give subway tickets, and you can choose personalized ticket patterns and blessings, which increases sociality and fun.

……

Three days later, Shencheng, the headquarters of Ele.me.

"The strong are always strong, the Matthew effect, the social network system under the Bluestar Technology Group has created unparalleled competitiveness, WeChat red envelopes can be called a textbook marketing case, and the rise of WeChat payment is unstoppable." Zhang Xuhao was chatting with his other co-founder, Konka, in an office room, and his words were full of praise for Bluestar Technology.

In fact, he is a huge fan of Luo Sheng.

As an Internet start-up company, Ele.me is still in the development stage, the company is very short of money, and the funds in the last round of financing have almost burned, and Zhang Xuhao even wants to break a dollar and use it.

"Are you saying that Ele.me also needs to access WeChat Pay?" Konka asked rhetorically when he heard this.

"It will definitely be accessed, and I dare to conclude that WeChat Pay will become the biggest competitor of Qifubao." Zhang Xuhao said unswervingly.

Just when the two were chatting, another co-founder, Wang Yuan, came here, and Zhang Xuhao and Konka were inexplicable, because they were extremely excited to see each other.

"Brother Hao, Pang Lei of Bluestar Technology Group is here to visit and is entertaining in the reception room."

Hearing Wang Yuan's words, Zhang Xuhao's eyes suddenly lit up: "Pang Lei of Bluestar Technology? ”

"Yes!"

After it was confirmed, Zhang Xuhao immediately got up and went to meet, of course he knew the name Pang Lei, the current chief strategy officer of Bluestar Technology Group, said that he was a strategic investor of Bluestar Technology.

The company's current funds are about to bottom out, and seeking financing is something that Zhang Xuhao has been worried about recently.

As an Internet company in the development stage, it is no wonder that Wang Yuan, Zhang Xuhao and others will be excited when someone of Pang Lei's status comes to visit.

If you can hug the lap of Bluestar's father, not only can you solve the problem of tight funds, but just think about being able to get the traffic entrance of Bluestar Technology's social products, if you are hungry, you can't take off directly?

Zhang Xuhao went to the reception room to meet Pang Lei with such excitement, but his excitement was suppressed as much as possible.

"Mr. Pang, there is a loss of welcome, there is a loss of welcome."

In the reception room, Zhang Xuhao and Pang Lei met and shook hands, Bluestar Technology is an unimaginable behemoth in the eyes of Ele.me, Pang Lei, as the chief strategy officer of this multinational giant, has his own halo, but Zhang Xuhao is also neither humble nor arrogant.

After a while, Pang Lei smiled and said: "Mr. Zhang, our company has been paying attention to Ele.me for a while, and your development route is also very interesting. ”

Hearing this, Zhang Xuhao couldn't help but smile, and naturally understood that the development route of Ele.me was largely a reference to the early development history of Bluestar Technology.

However, hearing Pang Lei's words, Zhang Xuhao's heart was even more excited, he didn't expect that his startup company had been concerned by a super giant like Bluestar Technology.

"To be honest, Mr. Luo is quite interested in Ele.me." Pang Lei said again, this time he came to Shencheng with the task assigned by Luo Sheng, and he had to run several Internet companies later, most of which were young startups that had been established for three to five years, and the first stop was to come to Ele.me to listen to what story the founder could tell.

"Mr. Luo?"

Zhang Xuhao immediately showed a flattered look, never expected to be "flopped" by his idol, and his heart was inevitably excited.

"Mr. Zhang, there is a question I am curious about, can you answer me?" Pang Lei asked.

"Speak, please." Zhang Xuhao suddenly calmed down, and he also knew in his heart whether he could take off with the thigh of Bluestar Technology, and the next conversation would become very critical.

"Why is it that a takeaway with a unit price of only a dozen yuan, settled in a small restaurant in the form of a traditional mom-and-pop shop, and your company's profit model is still unclear, and there is no top creativity, why is it valued at 100 million US dollars?" Pang Lei's question hardly changed Luo Sheng's original question.

After speaking, he looked at Zhang Xuhao without saying a word, waiting for his response, the latter lowered his head and pondered for a moment, and Pang Lei was also willing to wait.

But for a moment, Zhang Xuhao looked up at Pang Lei and replied, "First, just need." Food, clothing, housing and transportation is the most basic need of human society, as an ancient industry, the form of takeaway has developed from the traditional restaurant packaging to telephone ordering, which has gradually become the main means of the takeaway industry, and compared with restaurant packaging, telephone ordering has greatly stimulated the development of the takeaway industry with its advantage of not needing to come to the door. ”

"However, there are also inconveniences in telephone ordering, which requires a lot of manpower and material resources to distribute flyers in the early stage, and the user conversion rate is not high, and it is impossible to update the takeaway order information in real time, let alone obtain consumer consumption data. The emergence of takeaway websites has solved this problem, and the O2O model of catering originated in North America, the most successful of which is OpenTable, which was founded in 1998. ”

Pang Lei nodded silently, to say that the most important thing for Bluestar Technology is undoubtedly data, consumer consumption data, and now Bluestar Technology has begun to advertise itself as a cloud computing service company.

Data is the most valuable thing.

Zhang Xuhao continued: "Second, customer positioning. After 2009, many domestic ordering websites have appeared one after another, and in the current situation, Ele.me, which has completed the C round of financing, has been prominently encircled. That's also a food delivery site, why is it Ele? And not something else? ”

"First of all, the applicable objects of the takeaway website are mainly 20-30-year-old college students and white-collar workers, for white-collar workers, there is sufficient consumption power to diversify the choice of dining methods, and they are more concerned about factors such as quality, taste and service, and takeaway is at best a supplement to the offline way, so the development space is relatively narrow."

"Ele.me sees this, because it originated on campus, it has long been centered on the college takeaway market, compared with the fiercely competitive white-collar ordering market, the student ordering market is a lot easier, in addition, today's college students grew up in the era of 'Internet + fast food', they are good at Internet communication habits, enjoy the lifestyle of fast food culture, the emergence of takeaway websites is to cater to the needs of young people, and it can also be accepted to the greatest extent."

At this moment, the storyteller Zhang Xuhao was gushing, and Pang Lei listened silently without saying a word, and he also admired the young founder's confidence and clear understanding.

"Third, the offline model. The key to the success of the O2O model is not the online part, but the offline part is the core indicator of survival. How to burn money to seize the market, how to replace the telephone line between merchants and consumers is the most important issue for online ordering websites. ”

Speaking of this, Zhang Xuhao's story is almost telled, and finally added: "As for the profit model, we have formulated a set of imaginative strategies, that is: from the very beginning of the intermediary model - pick up food from restaurants, and then Ele.me will deliver it to customers, and settle it once a week; Further upgraded to a platform-based model, Ele.me's profit model will continue to be flexibly adjusted, and in general, when it is no longer provided with distribution, the business side can be divided into two stages of development. ”

"Phase 1: Fixed commission model. This is the mainstream business model adopted by most food ordering slips, so it has also caused fierce market competition, causing websites to maliciously reduce fees to compete for market share, and we are also implementing this model, which is too expensive, but it is not a long-term solution after all. ”

"Phase 2: Management Fee + PPC Model. This is our future business planning strategy, when the merchant reaches a certain value through the monthly order volume of Ele.me, Ele.me will draw a fixed management fee to the merchant, this model can help Ele.me gain a lot of initiative in the fight for high-quality merchant resources, and can form an advantage in seizing market share, so as to stand out from competitors. ”

In the end, Zhang Xuhao said no more.

Pang Lei ended the silence and immediately made a decisive decision: "OK, very wonderful story." Mr. Zhang, I hope that Bluestar Technology can lead the investment in Ele.me, 300 million US dollars plus % equity given by Bluestar Technology. ”

$300 million + WeChat first-level traffic entrance?

Rao is Zhang Xuhao kept reminding himself to be calm, and he couldn't be calm at this moment.

……