March 7, North America.

“What？ Bluestar Technology jumped out to cut off the beard? Disney boss Bob Iger was caught off guard when he heard the news, and after a while, he said: "Does the other party really want to merge and acquire, or does it simply want to respond to people?" ”

The executive who received the news and reported it for the first time said: "I don't know, a few days ago, Bluestar Pictures sent a research team to contact Murdoch, and the news came out that Bluestar Technology intends to acquire 21st Century Fox for $81.5 billion. ”

"Damn it!"

Whether it is an intentional acquisition or simply doing something, it is disgusting, if the former Disney will lose 21st Century Fox, if the latter will also inevitably raise the cost of the merger, resulting in the failure of the merger or the future.

It is worth mentioning that in the past ten years, in the face of the profound impact and even transformation of the Internet new media platform on the audience's way of watching movies, and the gradual decline of traditional media, 21st Century Fox has been unable to compete with emerging technology giants such as the Cote d'Azur, Bluestar Technology and Google.

Murdoch, the head of the company, had already decided to exit the entertainment industry, spinning off the remaining Fox Broadcasting Group, sports, news and television and other assets to form a new company worth about $10 billion.

Disney's biggest problem is also Internet giants, including North American content production and streaming giant Netflix, and the rapidly rising Blue Star Pictures.

Because of this, Disney spared no expense of six or seven billion dollars and desperately hoped to strengthen its weakness in copyright, international channels and distribution through the acquisition of 21st Century Fox, and the acquisition of the company could obtain a large number of its film and television copyrights, National Geographic and other more than 300 international channels, and the problem of not having distribution rights was also solved.

Ammunition-hungry Disney has set out to build its own streaming platform and reclaim the titles licensed to Netflix and Bluestar Pictures to confront two cross-dimensional rivals that have opened up channels for content production and distribution.

In the era of rapid technological development, the weakness of Hollywood producers in distribution channels has led to the decline of discourse, relatively speaking, Disney is the fastest to react, fearing that it may be more and more marginalized in the future, and finally become a content provider for emerging Internet streaming platforms such as Blue Star Pictures and Netflix.

In this context, the media giant Murdoch directly played GG and chose to give up, while Disney chose to take the initiative and counterattack the dimensionality reduction attack launched by competitors.

Obviously, if the Hollywood producers of the future do not want to be eliminated from the competition or become the content providers of Internet giants, they must embark on a cross-platform integration path that connects production, distribution, and on-demand.

Bob Iger asked, "What does Murdoch think?" ”

"Wait for the price and sell, and the one with the highest price will win."

"Damn it!"

Disney is a $200 billion super entertainment giant, and it must have strength, but Di Baobao still lacks confidence in fighting with Luo Sheng's "money ability".

Bluestar Technology swallows 21st Century Fox, and can even pay with all cash, it is so strong, it is so rich.

But Disney can't do it, it doesn't have so much cash at all, and if it wants to swallow up this company, it can only trade it with its own company stock to give a valuation, otherwise it can't afford it at all.

At this moment, the news has been exposed to the media, taking the lead in causing a large-scale sensation in the entertainment industry, "Hollywood Reporter" and other entertainment media have cited the report for the first time, and the technology circle and major mainstream media have also followed up.

The $81.5 billion acquisition of 21st Century Fox would be the largest M&A ever made, and it would be epic.

Luo Sheng's actions are extremely fast, and he wants to swallow the 21st Century Fox Company, which is not a simple game, but a multi-dimensional wrestling.

……

On March 9, a new blockbuster news hit the headlines of the world's major news websites.

Bluestar Technology and Cote d'Azur respectively drew up a total of 20.3 billion euros in 2019 in their respective fields, and the presidents of the two companies signed the agreement on the same day and made it public.

It's a bit fast, almost breaking news.

In fact, it is not difficult for anyone who cares to observe the past history to find that this is both unexpected and reasonable.

It is a well-known fact that the economic environment in Beatzhou has become worse and worse in recent years, coupled with the instability of the global situation, what is even worse is that the baby is still fighting with the Beat Alliance, and the relationship between the two sides is not as close as before.

For example, the United States has tried its best to stop the laying of the Nord Stream 2 energy pipeline, which is an energy pipeline that the alliance hopes to insert into the Persian Gulf to alleviate its over-reliance on hairy bears for natural gas supplies, otherwise the hairy bears will cut off the supply and the people of the city will not be able to survive the winter.

It's okay for the hairy bear to jump out and make trouble, but Lao Mei is also doing trouble, and he understands that the idea of the baby is also very chiguo, and he stopped the construction of the "Nord Stream 2" energy pipeline, the purpose of which is to beat the people of the continent to buy energy from North America.

You know, since the shale oil and gas revolution, North America has gone from being the world's largest energy importer to being an exporter.

But the people of the city are not happy, and it is expensive, and this account is obviously not cost-effective.

This is only one of the fundamentals, and in fact, there are more and more contradictions between North America and the continent on economic issues.

At the same time, in 2108, the people of the city followed the baby, which led to a direct year-on-year drop of 80% in the investment of enterprises in the largest economy in Asia, and in the first half of the year, the people of the island took the initiative to restrict investment.

Well, in the second half of the year, something was wrong.

Restricting this, I found that no one came to play on the continent, and the economy was already in a recession, and this day was even more sad.

An important factor for everyone not to play is that Germany is not the "locomotive" of the economy of the continent, investment is about returns, and it is nonsense for global investors to have no profits.

In fact, whether global investors are betting on the continent, to a large extent, the choice of several companies or institutions of Luo Sheng has a significant impact on the decisions of global investors, and in a sense, it has the role of a weather vane.

Last year, Luo Sheng's major companies or Shengfeng Capital and other institutions invested only 606 million US dollars in Germany, but the total investment in Germany in 2017 was as high as 4 billion euros, which is not an ordinary decline.

For global investors, whether to bet on the continent depends first on the investment strength of the companies in Asia's largest economy, and this mainly depends on several companies and institutions of Luo Sheng.

The role of the weather vane is not just talking, global investors are practicing it with practical actions.

Entering 2019, this situation has still not improved, and the people of Beatzhou are really anxious in their eyes, and at this juncture, Luo Sheng's people visited again to ask if there is a possibility of cooperation.

With such an obvious step and a major economic benefit, the people of the city almost did not hesitate to get on the bus decisively, and the two sides reached an agreement in just a few days, and the total investment of more than 20 billion euros was successfully landed.

And only two days later, on March 11, there was another big news, the regulator of the alliance announced the unconditional approval of Bluestar Technology to acquire the assets of 21st Century Fox.

……