"Brother, you come and lead the rhythm"

"Brother answers" - today is the first time to negotiate with my brother with a potential partner, that is, people pretend to be forced in front of people, and people desperately shout to bring my brother to save the scene.

The memory is pulled back to the moment when the debate was just played, or rather, the memory is pulled to the time when the teammates say to the young players of the debate team again and again, "Do you know what your little sister Lai was like when she was questioned for a debate?" - Someone else asks one, and she says wait for our four defenses to answer your question. Ask one more question, and she will say that our third defense will explain this issue in detail later, and our second defense will explain this issue to you in the refutation process······" - When I was told about it in front of my younger siblings, I was so sad. But it can play an encouraging role - if you are afraid to do it like you little Lai Senpai - if my material can play such a role, it will be of some practical significance.

Because we had to interview a lot of families, and finally selected a few for key inspections and field visits, there were many short preliminary consultations. This process makes me think a little bit more.

I think of the words of Revson, founder Charles Revson, "In the factory, we make cosmetics; In pharmacies, we sell cans of hope. There is a slightly inferior translation of this sentence: "In the factory, we make products." In the store, we sell hope. ”

From these two different translations, you know why I have to thank the translator when I read a book with a foreign author, and I think the text is simple and fluent, gorgeous and exquisite, and incisive and interesting. Because I can guess that they may have changed the draft dozens of times, and considered the choice of sentences and words hundreds of times for the sake of my perception at this moment.

I also think of Baudrillard's "Consumer Society", in which Baudrillard says that the core element that constitutes a capitalist society is consumption. And this capitalist society made up of consumption has three characteristics:

1. Create the illusion that everyone is equal in capitalism, because things are there, and anyone can buy them (as long as they have money);

2. Consumption itself is not only material consumption, but also cultural consumption (such as the Forbidden City), such as identity consumption (such as luxury goods) - I still remember the shock I was when I saw the Chanel historical copywriting compilation, and I felt that I was convinced.

3. Consumption is not just a commodity or service, but more of a symbolic meaning of consumption symbols (for example, even if I buy a bottle of Jiang Xiaobai's Internet celebrity liquor, even if I keep up with the footsteps of young people, I also hope to be marked as a [young man] who has just entered the workplace for a few years. ）

This reminds me of a documentary that should coincide with the theme of "Consumer Society": "The Culprit of Uncontrolled Consumption". I have time to read and write about the impressions.

Then here are a few of Chanel's copywriting that I think moved me the most, as well as a few sentences that I saw today and moved my Daily Fresh:

Let's start with the daily fresh:

1. "I just calculated, my cat seems to eat better than me, and this matter can't be left as it is." (Do you want to buy a lot of food and cook a good meal for yourself?) If so, this copywriting of Daily Youxian will be a success. Because it ignites people's desire to use/buy its products, it leads to sales. ）

2、

"A good piece of pork belly

It is to let it linger in the arms of soy sauce and cooking wine

Tumble at high temperature and simmer in rock sugar

And the unique secret to making a person's mind feel at ease

It's just to follow the taste and find the most familiar way home

Listen to the woman and eat at home."

3、

"Red tomatoes

Jump into the bright yellow egg soup

Dance in the fire, and collect the juice after the residual temperature

The first dish I learned in my life has been fried countless times in my life

The most familiar daily life, but also the most nostalgic home

Listen to the woman and eat at home."

—— 2-3Actually, I didn't feel particularly touched, but I felt that the writing was very good, and this copy was printed on a white plastic bag of daily fresh dishes, and I felt that this idea was very good. Moreover, the main customers of those who can buy groceries are housewives, and such advertisements obviously flatter them.

And I also think that these 2-3 articles themselves have a better impact, such as pointing out the contributions of some housewives, which can make men remember the good of their wives and the good of their families. So I think it's pretty good.

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Next is Chanel's copywriting, in fact, I only have to excerpt these sentences:

1、“Dress shabbily and they remember the dress; dress impeccably and they remember the woman.“

"Ragged clothes, people will remember clothes;

Dressed perfectly, people will remember the woman in the clothes. ”

2、“ Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.“

"Some people think that the opposite of luxury is poverty.

No, the antonym for luxury is vulgarity. ”

3、“A girl should be two things: classy and fabulous.“

"Girls should do two things: be beautiful and look good."

4、“' Where should one use perfume?' a young woman asked.

'Wherever one wants to be kissed，' I said.“

"'Where should I rub the perfume on?' A young woman asked me.

I said, 'Rub where you want to be kissed'. ”

——The above Chanel's copywriting comes from the collation of the official account "Advertising is also crazy".

Having said that, I think of a film about the origin of perfume, "Perfume", which is a novel by German writer Patrick Juskind, so it should be fiction. Because it tells the story of a man who used a virgin's body fragrance to refine a perfume that fascinated everyone, and finally was eaten because he was very fragrant. It still feels dark, and the mood will be very low after reading it, so I won't go into details, please choose carefully whether to watch it or not. If you want to see it, it is recommended to remember to pick a sunny afternoon with a particularly good mood to watch.

Today's Xiaolai: When I chewed gum today, I was very afraid of touching the dentures I made - the original teeth were small, nailed, and covered with alloy dentures, maybe the "dentures" sounded worse - I was afraid of swallowing the dentures into my stomach. When eating, I also feel a little crippled, and I feel that a part is not very usable, and I feel pitiful.

If there is anything else, it is to see a sentence at the bottom of an article in Shin Se Xiang today "On the 100th day of cohabitation, my boyfriend is alive, but love is dead", "Trick the dog in and kill it???? "I think it's good. This article "I thought it was a persuasion post, but as a result, it was hit by the sour and rotten love taste." - Can you understand a little bit why I don't like to read emotional texts on fast food, but do I like to read people's comments under emotional texts?

2020.3.19