Luo Sheng paced back and forth on the stage of the multimedia hall and said methodically: "This book has a total of about 270,000 words, divided into 12 chapters, and expounds 12 major trends. ”

"The title of the first chapter is [Formation]. Everything is constantly escalating, this is the first chapter in "Necessity", that is, everything becomes something else, everything is a state of flux, all are constantly changing. How each drop of water will enter the valley when it rains, the route is certainly unpredictable, but you definitely know the direction, because of gravity, so the rain is bound to go down. Business trends are also inevitable, and the overall trend must be predictable. ”

Hearing this, many people have a feeling of sudden realization, is this why he has been able to succeed?

"The title of the second chapter is [Zhihua]. In the future, the performance of cooperation with artificial intelligence will determine your salary, the impact of technological change in the future is permanent, technology will be related to artificial intelligence, what technology has to do is to make everything more intelligent, this intelligent process is the change brought about by technology, no matter which field in the future is the smartest people plus machines, the performance of cooperation with artificial intelligence determines your salary, you must cooperate with machines, not against them, this technology will bring fundamental changes to our society. Just like the printing press before it. ”

"The title of the third chapter is [screen reading]. Any kind of flat surface can become a screen, this trend has now begun to surround us, screens are everywhere, including mobile phones, we are about to enter a screen era, ubiquitous screens, used to be reading, now it is screen reading, and in the future it will be. ”

"The title of the fourth chapter is [Flow]. All the business you do is data, whether you are doing real estate, medicine, chemicals, or education, in fact, the business you do is data. Business is the business of data. At the end of the day, you're dealing with data, just as important as you're dealing with customers. The cloud is composed of various streams, through Weibo, blue space, QQ, etc., we can listen to music on streaming media, watch videos on streaming media, and everything becomes a stream, that is, data stream. ”

"Chapter 5 is titled [Remix]. Most innovation is the reorganization of existing things, and economists have found that there are very few completely new things, and this reorganization is what I call remixing here, which is the direction of world development, an important trend. Applying the concept of chemistry to an enterprise is like a periodic table, looking at the periodic table in the enterprise, what are the necessary elements, and multiple spin-offs and reorganizations will form something new. ”

"Chapter 6 is titled [FILTERED]. In this day and age, you can make money if you attract attention. It's the other side of the world, and now there are all sorts of options, for example, five or six million new songs are produced every year, but it's obviously impossible for us to listen to them, movies, books, magazines, articles. So people need some people to help find what you really need, and that's filtering. ”

"Chapter 7 is titled [Interaction]. In my opinion, the impact of interaction may be as profound as that of artificial intelligence, and computers and smartphones rely on interaction. ”

"Chapter VIII is entitled [Use]. All the value becomes the value of the right to use, the word 'use' is actually difficult to decipher, Bluestar Technology Group is the world's largest online media company, and it can even remove the Internet, but it does not own the content, Ahri Baba is the largest retailer in the country, but it has no inventory. But it doesn't matter anymore, the concept of ownership has changed, and the right of use is better than ownership. ”

"Chapter 9 is titled [Shared]. It's not about sharing, it's about collaboration. I've been reading the news recently and found that some people like to talk about the sharing economy, both within Bluestar Technology and even before me, but I want to expand the concept now. Sharing is a very primary stage, the world is very big, a lot of things can be shared, in fact, what we are sharing is not sharing in the general sense, but about collaboration, that is, sharing = cooperation, in a large-scale cooperation way, thousands of people can interact, and then bring about social change. ”

"Chapter 10 is titled [The Beginning]. The purpose of technology is to 'use' it, and about technology, in the beginning, no one knew what the new invention was suitable for, such as Edison's invention of the gramophone, he didn't know what it could do, and then it was applied to two scenarios: one is to record his last words, and the other is to record speeches, including singing. ”

"Chapter 11 is entitled [Questioning]. I think good questions are more important than perfect answers. It's very simple to find the answer today, you can ask Yunge, Baidu, Google, all of which are very good, and the answer is getting cheaper and cheaper. But asking questions is becoming more and more expensive, good questions are new areas, asking a good question, you must have the ability to control the problem, you must consciously dig into the problem, no matter what the idea is, the question must be raised. ”

"The title of the last chapter is [Subversion]. Internal causes are never the main cause, and finally I would like to say subversion, which is where our creativity comes from, and there are three laws when we think:

The first law, no matter in which industry, subversion does not appear from within, but from the outside, the innovation and development of the pharmaceutical industry is not driven by the pharmaceutical industry, and the innovation of search engines does not start from search;

The second law, some overnight phenomena and technologies, seem to be very sudden, but it has actually been brewing behind the scenes for many years, such as cloud computing has been more than 20 years, but because it has not met the requirements of becoming a product, it cannot reach the public's sight;

The third law, innovation or invention, is a market that does not make money. First of all, most inventions are failures, the risks are high, the quality is poor at the beginning, the profits are low, and any businessman will tell you that investing in this line of business is very unprofitable. Successful companies don't need these risks, but startups don't have a choice because they can't squeeze into large, lucrative markets, so they can only start with something that looks bad and then disrupt it. ”

Luo Sheng gave a general introduction to the theme of the twelve chapters of the book, and sprinkled a few paragraphs, but it had already made the insiders present excited, and secretly decided that they had to get a book to read as soon as possible.

Although some people are wondering, why would Luo Sheng share these business experiences so "generously"?

If Luo Sheng listened, he would definitely reply to him silently: It's simple, because brother needs tool people, and he needs a lot of tool people, super a lot of tool people. If you don't release the fragrant bait, how can you spirits be willing to take the bait?

Of course, this is too direct to be said explicitly.

Luo Sheng is not afraid of how much he will lose by telling these "secrets", because the reason is very simple, since it is an inevitable trend of technology, it will be realized sooner or later, but technological innovation is not something that I can develop and master if I tell you, especially high-tech.

So, what's the use of knowing? You can't do it, especially if you know it too early, you can't do it yourself, and when you see someone else do it, you're so anxious that you die of torture.

Luo Sheng on the stage continued: "For example, the future disruptor of airlines is drones, drones can definitely carry people, and there will be more development in the future, that is to say, the disruption of the aviation industry will come from drone companies; The disruptors in the telecommunications industry do not come from mobile phones and mobile communication networks, but from wireless networks; The disruptor of the car does not come from the car, but the mobile computer with wheels, so I am very optimistic about Tesla, which was established in the same year as Bluestar Technology, Elon Musk is an outstanding technology entrepreneur; The disruptors in the banking industry will come from external companies such as Alipay. ”

The people present, and some people from Ahri were immediately in good spirits when they heard this, and some people couldn't sit still, because Mr. Ma stripped Alipay from Ahri.

Miserable??

How energetic are Luo Sheng's words now?

Just after his speech today, there was an immediate reaction from across the ocean, and the number of downloads of documents from the subscription account of Tesla, which is seeking an IPO, suddenly soared.

At the same time, Ahri's stock price has risen sharply, although Alipay has been stripped off, but Luo Sheng is very optimistic, which indirectly shows that Ahri's path is right.

This is the best interpretation of the "Luo Sheng phenomenon".

"In the process of evolution, species are constantly thinking about how to evolve to improve fitness, low species will be eliminated, and high fitness species will survive, whether it is a company or an individual. I will conclude by saying that we all know that the future is unbelievable, many years ago people talked about computers, and computers were very big at that time, if you said that computers would be in your pocket in the future, people would think you were stupid, but now? ”

"One of the things I've learned over the years is that we have to believe that the things that are impossible, the things that seem impossible to use us, will definitely be used by us in the future, that we are still at the beginning of the beginning, in the first hour of the first day."

"Compared to us 30 years from now, we just don't know anything about it, and we look at the past and think that the past is a good time to start a business. Again, the future is the best time. We are also in the best entrepreneurial era because we are still in the era of a starting point. ”

"Now that we've joined us 30 years later, what do people say? Some people may say, I really hope to live in the world of 2009 to start a business, because that time is the best time to start a business, it is very easy to find business opportunities, and it is easy to change the world. I'm sure some people will say that it would be nice to go back to 2003, that it would be the best time, and that when we get to 2039, there will be people who will say the same thing."

"The greatest thing in the world is that it hasn't been invented yet, which means it's not too late for you to get started, thank you all for listening to me."

At the end, as Luo Sheng nodded and saluted, the scene was quiet for a few seconds, and immediately offered warm applause.

Everyone in the audience listened attentively and thought about it, so much so that it slowed down by half a beat, but the applause was even more enthusiastic.

Next, the hundreds of physical books of "Inevitability" brought by Luo Sheng were directly snatched up, and dozens of foreigners also came to the scene, including some well-known people in the industry, and a few people grabbed a few copies.

But they all stared at each other.

Shet, I can't understand the Chinese characters, Ma Defak, I died in an instant, and there is a golden house in the book, which is an opportunity. Hurry up and hold the physical book to recruit someone to translate.

At the same time, the news here also spread outward like wings, and within a few hours, some people in Silicon Valley knew about it, especially companies in the IT industry, including the investment community, who immediately asked their subordinates to get the book "Inevitability" after learning the news, and then translated, researched and interpreted it.

Overseas publishers also saw the opportunity and called Bluestar Technology or the Cote d'Azur because they didn't have Luo Sheng's personal contact information.

As for China, the publisher of the book "Inevitability" chose the Electronic Industry Press, and the second edition has begun to be printed, and it is scheduled to print 300,000 copies, but looking at the current heat, I am afraid that it will have to be printed.

……