"Huh? This is not a Côte d'Azur logo? ”

Inside the Internet café, after several network managers broke the logistics package with a knife, they saw that there was a more refined box inside, the appearance was a monochrome minimalist style, and the only icon was the logo trademark of the Côte d'Azur worth more than 300 billion US dollars.

"What is this? How is it not a computer? ”

When I opened the exquisite box and saw the virtual brain computer inside, several network administrators looked at each other in confusion, and Lin Tongfang, the manager of this chain Internet café, also had a few question marks in his head.

At this time, the person in charge sent over opened a can of refreshing drinks and poured a few clean, just heard the doubts of the network administrator, and said: "This is the new product released by the Cote d'Azur tomorrow morning - virtual brain computer." ”

Lin Tongfang and the network administrator were surprisingly surprised: "The product that will be launched tomorrow on the Cote d'Azur, a virtual brain computer? ”

The network administrator named Chen Li reacted in shock, pondering the word "virtual brain computer" repeatedly in his mind, and suddenly felt a feeling of shortness of breath, and couldn't help but say: "Is this the legendary virtual brain computer that can be directly connected to the virtual world to play games?" ”

This is definitely the ultimate dream of countless gamers and game nerds, virtual worlds, virtual games and other elements, whether it is science fiction movies, and hot concepts that appear in future imaginations.

It can be said that there are not many young people nowadays who do not know this concept.

But everyone regards this high-tech concept element as a lifetime series, and now the breakthrough tells you that this is a brain computer that can connect to the virtual world, and the device is in front of you, how shocking it is for Chen Li, a small network administrator, can be imagined.

The person in charge who was sent over nodded calmly: "Yes, it's almost the same as the eight or nine in your mind, it's a virtual game... Forehead ......"

Before he finished speaking, he was stunned by the small network manager's sudden slap in the face, Chen Li's expression was stunned for a moment, and then he said excitedly: "Mom, I'm not dreaming, it's true!" The Côte d'Azur is forever dripping!! ”

Everyone: "......"

The person in charge who was sent over shook his head with a smile, and immediately reminded: "Although it will be made public in a few hours, you guys should not spread the news on the Internet at this time, otherwise you will go to Manager Lin to settle the salary." ”

As soon as these words came out, several network administrators who wanted to be eager to post on Moments immediately nodded and said that they would not spread it blindly.

"Cheer up, get the machine up as soon as possible!"

The 20 or so network managers present listened to the call of more than a dozen technicians, dismantled the virtual brain computers from the package, and began to install and debug, and everyone performed their duties and worked in an orderly manner.

The person in charge sent over and Lin Tongfang took out a document from their briefcase and handed it to Lin Tongfang in a studio next to the cash register: "Get all the machines done tonight, and officially open in three days, and the opening event planning and charging can be implemented according to the requirements of the materials." ”

"Okay." Lin Tongfang nodded, took the information and looked at it briefly.

On the first day of opening, the event is a 24-hour free experience for customers on the same day, and customers who register as members on the opening day can enjoy the same amount of gifts if the network fee exceeds 100 yuan.

That is, how much more than 100 yuan is rushed, and how much is added in equal amounts.

After registering the membership card, three membership levels will be introduced, namely junior member, senior member, and diamond member, and different levels will enjoy different discounts, and they will enjoy discounts permanently.

The consumption of temporary cards is 42 yuan/hour, and the consumption of primary membership card will permanently enjoy a 9.5% discount (39.9 yuan/hour), the consumption of senior membership card will permanently enjoy a 20% discount (33.6 yuan/hour), and the consumption of masonry membership card will permanently enjoy a 6% discount (25.2 yuan/hour).

The membership card level is upgraded through points, and the points are accumulated and superimposed through recharge, with a minimum amount of 100 yuan for a single recharge, and the way to obtain points is a single recharge amount× corresponding to the points coefficient to obtain the actual points data.

For example, if the single deposit limit is 500 and the corresponding coefficient is 1.2, the calculation formula is as follows:

500×1.2=600 points.

The recharge amount is divided into 5 levels, corresponding to 5 point coefficients.

The single recharge limit × points coefficient are as follows:

$100 to $200×1

$201 to $500×1.2

$501 to $1000×2

1001 to 2000 yuan ×3

More than 2000 yuan×4

Obviously, this set of points accumulation algorithm is to encourage customers to recharge as much as possible in a single time, because the more benefits they get.

For Xingyu Company and its chain Internet cafes, in order to make the funds return quickly, they don't care how much discount customers will get, or how much they will give, customers have no pricing power, no matter how much discount 42 yuan an hour base is placed there, this consumption is actually not cheap, even if it is a brick and stone member to get a six-fold discount, it has to be 25.2 yuan / hour, which is also not cheap.

You know, the current traditional Internet café is about 5 yuan an hour, plus the recharge rebate is cheaper, the two have upgraded nearly 8~10 times compared with consumption, but the competitiveness and attractiveness of the virtual brain computer are there, plus there is no threshold for many people, and the market sells at this price.

Not to mention the national population base, not to mention the Internet user base, the national game user base alone is more than 600 million, even if there are only 100 million users per day to spend 1 hour at the price of masonry members, and hedge the same amount of rebates, these 100 million users have to create 1.26 billion yuan for Xingyu Company every day, which is 460 billion yuan in a year.

There is no doubt that this is an astronomical amount, and obviously this is only a conservative estimate.

It is undeniable that this thing will be addictive, referring to the popularity of Internet cafes back then, this thing will only be more energetic than the Internet cafes of the year.

Play with a hammer?

In addition to the sales of Internet fees, it is natural to provide other sources of income from value-added services, but traditional Internet cafes are certainly not very effective in providing services such as drinks, milk tea, coffee, snacks and fast food.

Because you can't eat while lying in a virtual brain computer, and dozens of dollars an hour must be cherished by most ordinary consumers, and they will definitely not waste time eating when the machine is billing, unless you are very rich, it is another matter, and it is not cooler for rich people to buy one directly and go home?

However, after accumulating a user base, Xingyu can slowly find other ways to monetize, such as accepting advertising business from game developers, etc., as long as there are users, there is data, and there is data to tap the potential business value.

The confidence comes from its "10,000 store chain" strategy, all users who register as members of Xingyu Internet Café can consume in any chain Internet café nationwide with their membership card, and the price is also unified, whether it is in a first-tier city, or in a third- or fourth-tier small city, it is a masonry member to enjoy 25.2 yuan/hour, and a high-level meeting to enjoy 33.6 yuan/hour.

A proper all-in-one card.

The development of the coastal and inland areas is uneven, and it seems unreasonable to engage in unified prices, but the advantage of huge scale is enough to offset the hedging, and it is also conducive to the cultivation of brand value.

No matter how strong Xingyu Company is, it is impossible to have a 100% monopoly covering hundreds of large and small cities across the country, which is obviously unrealistic.

At that time, there will definitely be individual industrial and commercial households and relatively small chain brands that will emerge one after another to get a piece of the pie, and Xingyu Company is obviously the leader at the top of the absolute pyramid, and it is guaranteed to be the leader.

With the points system, you can upgrade the membership accordingly, the registered member will be automatically upgraded to a junior member, from the junior member to the senior member to reach 20,000 points, according to the points calculation formula× coefficient 4, a customer only needs to charge 5,000 yuan at one time to become a senior member.

It takes 120,000 points to upgrade to a masonry member, and the company's × coefficient is 4 according to the points, and a customer only needs to charge 30,000 yuan at one time to upgrade to a masonry member.

Through each recharge is more than 2000 yuan to be able to spend the least money to upgrade to a senior member or masonry member, if you want to get the biggest discount, of course, it is a direct one-time recharge in place to upgrade directly to the masonry member, because you can immediately enjoy a 6% discount, recharge points in batches are not enough, and the discount on the discount will not be eaten when consuming.

Predictably, the number of Masonry members is definitely the least, and the most should be premium members.

For most ordinary people, if they often want to play, they will also calculate this account, the junior members are too lost, and the masonry members can't afford to hurt, but the senior members who can enjoy a permanent 20% discount can rush 5,000 yuan at a time, and they can still get this money by gritting their teeth.

And all the chain Internet cafes under Xingyu Company are universal, which is very important, which can greatly dispel consumers' fear that the money rushed into it after changing places will be rotten.

All Xingyu Internet cafes can be used with one card, so that there are more consumers who are willing to charge a few thousand yuan at a time, and they are not more worried that thousands of dollars will rot there when they change their work and life in another city.

Lin Tongfang managed a total of 176 machines in this Internet café, the scale is not small, by about half past three in the morning, all the machines were finally installed and commissioned, and there are only about six or seven hours left before the Cote d'Azur press conference.

……