Chapter 247: Product Placement Levels and Regulations

Faced with Hasley Hill's puzzled face, Song Mu naturally knew the reason, and without waiting for him to ask, Song Mu took the initiative to explain: "Mr. Hill, what you have in your hand is just an outline, so you may not see the cooperation between the two of us." ”

Hasley Hill couldn't help but be stunned when he heard this, and then said with some uncertainty: "As an animated film with a modern background, "The Truman Show" should be similar to "Plan D" in the place of product placement, right?" ”

Song Mu showed an expression that was really like this, she shook her head with a smile and said: "That's not the case, "The Truman Show" is much worse than "Plan D", or rather, "Plan D" and "The Truman Show" can't be compared at all. ”

After saying that, she took out three more sheets of paper from the paper in front of her and handed them to Hasley Hill, Pete Joyce, and Huang Peiqin.

Each of the three took a piece of paper and was shocked at the first glance. Seeing the head of the paper on the head, with the Huaying Pisces with the large. The big bold text in bold reads - "The Truman Show" implants the sponsorship fee hierarchy.

An idea flashed in the hearts of the three of them: The product placement of this "The Truman Show" is different!

I lowered my head and continued to look at the text below, and found that the product placement of "The Truman Show" was divided into seven grades by Song Mu, and was annotated with A, BI, SAI, D, E, F, and G respectively. Among them, Class A is the highest, Class G is the lowest, and there is no explicit price in the text, only in order from low to high, and the content of seven types of advertisements is listed in detail:

"Category G: A logo or product placement will appear in the video.

"Category F: At least one logo or product placement of no less than three seconds will appear in the video.

"Category E: At least three LOGO or product placements of no less than 5 seconds will appear in the video.

"Category D: There will be a chance to show the logo at the beginning of the opening video.

"Category C: Corporate video advertisements will be displayed multiple times in the media of the film. (Advertisements need to be brought by themselves)

"Required: The product advertisement will be actively broadcast by the character in the film within 10 seconds.

"Class A: Customization is welcome, as long as you want it, we will try our best to meet it.

Note: The above seven categories are subject to superposition.

"In addition: This level is divided into Huaguohai Fine Arts Film Studio, and Huaguohai Fine Arts Film Studio has the final right of interpretation, if necessary......

“……”

The last text is all relevant explanations and explanations, and after Huang Peiqin skimmed through it roughly, she couldn't help but feel a storm in her heart.

What kind of animated movie is this "The Truman Show"?! Looking at this categorical advertising prospectus, it is obvious that it is going to open up the sponsorship. But with so many advertisements implanted in a 100-minute animated movie, can this animated movie still be watched?! People spend money to buy tickets to go to the cinema, do they come to see animated movies or advertisements?!

Huang Peiqin's face became extremely strange, she really wanted to stand up immediately and point at Song Mu to ask if Xiao Song was crazy, but because of the presence of two outsiders from the fruit company, she suppressed the impulse in her heart.

However, the "outsider" Haasley Hill at this moment has a light in his eyes. As a Mi native who has been bombarded with product placement since he was a child, he just thought about it a little and figured out the key point at the first time.

This "The Truman Show", which has not yet begun production, is even better than he imagined before!

The good this time is not in the good script, or it can be said that the script is good.

The reason why he didn't have a good script was because he saw a huge gimmick in the document on the classification of sponsorship fees implanted in "The Truman Show".

The reason why the script is good is because only such a script can make it produce such a gimmick!

This gimmick that makes his eyes shine is called "the movie with the most product placement in the world"!

That's right, not just animated films, but all movies around the world throughout the ages, and the number of product placements in this "The Truman Show" is absolutely unprecedented!

However, it is still reasonable to put so many advertisements in "The Truman Show", and it will not make any audience feel a little disgusted. Because the world told in "The Truman Show" is a soap opera, and the soap opera is inserted. Isn't it normal to have a lot of ads?

"Miss Song." There was a tremor in Hasley Hill's voice: "You're so right, I didn't know anything about The Truman Show before, and Plan D couldn't compare to it at all. I...... I need to contact the headquarters immediately, I don't know if it's convenient? "Daxia Chinese Network

"Of course," Song Mu smiled and nodded: "Let my colleague take you to the office next door, there is no one in there now, you can rest assured to discuss and communicate with your senior management, I promise that no one will eavesdrop." ”

It turned out that Song Mu had already guessed that this would definitely be the kind of development today, and informed Mao Yongyi in advance that he had temporarily emptied an adjacent office.

Haysley Hill thanked him, and then got up with Pete Joyce, took the document on the classification of sponsorship fees for the implantation of "The Truman Show", and followed Han Yangqiu to the reception room.

When he was about to arrive at the door, he suddenly remembered something, stopped and turned to Song Mu and asked, "Miss Song, if multiple companies choose the same level of product placement, how can you determine who is good and who is bad?" ”

The duration of a movie is generally less than 120 minutes. The tide is excessive, and it is also a company's LOGO, and the effect of appearing at key moments of the plot is definitely far greater than the effect of appearing in excess.

This is a very important question, Song Mu naturally has already thought of the answer, only to see her say to Hasley Hill with a smile on her face: "The same level has nothing to do with the amount of capital contribution, it is only decided according to the first come, first served." You should have also noticed that you are the only company that will talk about cooperation today.

"It's not because other companies don't have time to come, but because we have cooperated with your company many times, and we will give priority to you for emotional reasons, and we will start to notify the rest of the companies after we have finished discussing cooperation with you."

Although the words are a bit twisted, the meaning in Song Mu's words is very easy to understand - because we have a good relationship, you choose first.

After listening to Song Mu's answer, Hasley Hill greeted Song Mu gratefully: "Miss Song, on behalf of me and the rice fruit company, thank you for your care, we will definitely cherish this feeling." ”

After speaking, he followed Han Yangqiu to the office next door to make a call.

Only Song Mu and the two bigwigs with wide round eyes were left in the reception room.

The reason why Huang Peiqin is like this is because she hasn't figured out how to look at so many product placement ads in an animated movie.

Mao Yongyi's eyes widened because the scene just now was so surprising: "Good girl, it's obvious that they are sending us money, how can it seem that we have to thank us?" ”

Song Mu couldn't help but smile when he heard this: "The people of Emperor Mi are stupid and have a lot of money......

Mao Yongyi naturally didn't believe this statement, he rolled his eyes and was about to say something, but Huang Peiqin couldn't help but take the initiative to ask: "What kind of medicine are you two selling in the gourd?" At first, I was worried that our factory didn't have the money to make long-form animated films, but now that I read this list, I'm not worried about the lack of money to make animated movies, but if there are more than ten or twenty advertisements in an animated movie, can I still watch this movie? ”

"A dozen or twenty?" Mao Yongyi raised his eyebrows and said with disdain: "How is it possible? ”

Huang Peiqin was relieved when she heard that there were not more than a dozen or twenty advertisements, and thought that if there were not so many advertisements, although it would affect the viewing experience, it would not be unacceptable.

Who knew that as soon as this tone was sent, Mao Yongyi added with a smug face: "Where are more than a dozen or two advertisements?" How many can we take this time, not to mention one or two hundred, at least fifty or sixty, right? ”

"What?!" Huang Peiqin shouted in surprise, and the whole person stood up from his seat at the same time: "Is this "The Truman Show" an animated movie or an animated advertisement?!" ”

Although Huang Peiqin did not smoke directly like Mao Yongyi, her face was bloodless for a while.

Mao Yongyi was too addicted to pretending to be a critic, and he was afraid that Huang Peiqin would follow in his footsteps, so he stopped selling Guan Zi at this moment, and directly cut off what Song Mu said to him yesterday and explained it to Huang Peiqin.

"How can this be?" Huang Peiqin was a little distracted, she thought that Song Mu's "Plan D" was already the limit of product placement, but she didn't expect that it didn't take long for people to come up with a script like "The Truman Show" that can theoretically be implanted infinitely, "It's ...... It's ...... Simply ......"

She said "simply" three times in a row, but she never thought of how to describe it appropriately.

After a moment of distraction, Huang Peiqin's face suddenly recovered, and her eyes flashed with excitement that could not be concealed: "We don't want to have hundreds of product placements, as long as the dozens of companies that came to bid last time are included, and they buy one or two product placement ads each, then this "Truman Show" will be the same as "Plan D", and the money will be earned back without waiting for the release!" ”

Speaking of this, she paused, and then changed her statement: "No, no, it's not that you make money without being released, I'm afraid you can knock out the expenses of our factory for several years at one time!" Lao Mao! If this "The Truman Show" is released well, not only will you not have to think about leaving our factory, even if you want to die of old age in the position of director of the studio, no one will be able to stop you!! ”

Mao Yongyi smiled and nodded, and affirmed to Huang Peiqin: "That's right, as long as this wave is done well, our dreams over the years may not have to wait for Xiao Song and them to take over!" ”

Huang Peiqin and Mao Yongyi were both a little excited at the moment, and their eager eyes fell on Song Mu at the same time, as if they were brewing countless words to say to her in their stomachs.

However, Song Mu took the lead in saying at this time: "If our factory wants to rely on "The Truman Show" to turn over, the distribution and operation can be talked about later, we have to do a good job of the problems we are facing now." ”