Chapter 426 [Intel's Attention]
Germany, morning local time.
"There are several European media outlets that want to do an interview with you, do you want to be invited?" In the hotel room, Qin Weimu, who was part-time Luo Sheng's personal assistant, asked him.
"Let Xiao Ming go up, let's go home today." Luo Sheng said casually, and refused without thinking too much, and the trip to Europe should end here.
Lu Siming is the person in charge of the ACC project, and it is also appropriate for him to come forward, Luo Sheng knows that these media in Europe want to interview him the most, because they can go beyond more interview content, and the attention is not comparable to Lu Siming.
However, labor refused.
Qin Weimu nodded: "Okay, I'll arrange to notify the airport plane." ”
After simply completing the washing, Luo Sheng made a call to Lu Siming after breakfast, and the call was not long, mainly to remind him that when he was interviewed by the media in Europe, he focused on topics related to the ACC console and the game industry, not to mention anything else.
This is Lu Siming's first time out of the mountain, and he needs a little supervision.
Luo Sheng did not stay in Germany for long, and had already set off for a private plane back to China that morning.
More than 200 offline retail stores around the world of the Cote d'Azur company outside of Greater China have begun to upgrade, opening up a console sales area section, as a new member of the family, the ACC console sales channel is still dominated by offline retail stores, players can buy at the nearest local store, in addition to third-party cooperation channels are also actively promoted.
At the same time as Luo Sheng returned from Germany, top third-party game developers around the world, including Don Matrick, president of Microsoft's interactive entertainment division on the first side, also flew to Sioux City, China.
Third-party game developers are here to "board the ship", and judging from the current market feedback, they realize that the ACC on the Côte d'Azur may be a big hit as the latest next-gen console, which means the rise of a powerful first-party console platform.
As a major game manufacturer with third-party developers, of course, I don't want to see such a large console platform without its own works, and the Cell chip has turned decay into magic in Luo Sheng's hands, which has dispelled the concerns of third-party developers.
Today's third parties are thinking about how to release games on the ACC console platform and get more game sales.
……
Three days later, the reception room of the new headquarters of the Côte d'Azur company.
"Mr. Luo, we hope that the Xbox console can get the technical support provided by your company for the 'Ark Compiler'." The person who spoke was officially Don Matrick, president of Microsoft's interactive entertainment division, who came up and said it straight to the point.
Luo Sheng liked this way of negotiating, and immediately replied with a smile: "No problem at all." ”
Don Matrick asked, "What are the conditions for your company?" How much do you want Microsoft to pay to provide us with a technology solution? ”
Luo Sheng shook his head and smiled: "Haha, I don't want money, what I don't lack now is cash flow, and our company's cash reserves are even more abundant than Microsoft." ”
Look, listen, is this human talk?
Don Matrick felt a pain in his heart, and he couldn't refute it, but he still didn't show it, and asked, "Then what do you want?" ”
Luo Sheng didn't beat around the bush either, and said bluntly: "My request is very simple, your company's upcoming "Halo: Reach Star" and its follow-up works and previous works must be sold on the ACC console platform. ”
Don Matrick denied: "No, Mr. Luo, I can't agree to this condition, let's change to something else, isn't it good to pay in cash?" Who hates cash? ”
After speaking, he also scolded Luo Sheng in his heart, the "Halo" series is an exclusive game for the Xbox console, the treasure of the town.
It is absolutely impossible to exchange this, he knows that Luo Sheng is seeking a lot, and it seems to be a loss-making deal, but he is actually actively seeking to expand the content ecology of the ACC console platform.
Luo Sheng is called a shrewd person by Wall Street bigwigs, how can he do things at a loss?
In the short term, the Côte d'Azur loses money by doing such a deal, but in the long term it is a big profit.
Luo Sheng said lightly: "Mr. Matttrick, you can't try to impress a man with money in front of the richest person in the world, and the only thing that attracts me from Microsoft is the "Halo" series." ”
Don Matrick was instantly stimulated and speechless, this bastard can really hit people.
It seems to be the case, the last thing people lack is money, no matter how much money you take, no one has money, not only does your heart have no fluctuations, but you even want to laugh a little, not to mention that you can't take more money.
The meeting ended in less than half an hour, and the result was obvious: the talks collapsed.
Luo Sheng is only interested in the "Halo" series landing on ACC, and other conditions are dispensable, and Microsoft, as a multinational technology giant, is also not short of money, and also has its own temper, so it is naturally over.
Microsoft would rather go all out to develop a new generation of next-gen consoles than give up the exclusivity of Halo, which is one of the few shining points of Xbox, and if it is gone, it will be even more mediocre.
……
In the afternoon, Luo Sheng met with the global vice president of Sony, another international friend.
The purpose of the other party is exactly the same as Microsoft's.,It's all going to the "ark compiler",It can be said that Sony is the most in need of the technical support to improve the performance of the PS3 console,PS3The chip is the old version of the Cell chip,In a sense, it's still a bit of a kinship。
And Sony PS4 does not know when it will be launched on the market, after this year, before there is no new product launch in the home console market, ACC console will dominate for a long time, and even dominate the market.
International friends are very anxious, and Sony is the most anxious one, relying very much on PS3 game consoles to continue to support for a period of time.
Luo Sheng also made the same request, he was not interested in money, and Sony was not as generous as Microsoft.
The condition is to exchange Sony's exclusive best-selling masterpieces such as the Final Fantasy series and the God of War series.
As a result of the negotiations, Sony agreed to such a condition of technology and content exchange, and had to agree that it was all the result of his own sin, who made Sony unpopular with third-party game developers?
The developer of the "Final Fantasy" series, Square Enix (SE), has long wanted to get rid of Sony's clutches, all of which were made by themselves, and a good third-party game company has to think about entering the film and television industry, "Final Fantasy: Deep in the Soul", a game adaptation of the movie, almost bankrupted the SE company, and in the end, Sony Investment took over 14% of the equity to avoid the tragedy of bankruptcy, but since then it has been killed and resurrected by Sony's "dad".
After this ACC host press conference, SE began to look at the Cote d'Azur, and other third parties were also crazy hints, of course, Sony could see it and was in a hurry.
If the people are not aligned, it will be difficult to lead the team.
Now Sony's desire for game exclusivity doesn't seem to be as strong as before, but it's not that I don't want to, but I can't do it.
……
There is no doubt that ACC hosting is definitely the rhythm of the peak of debut, in the last quarter of this year and next year in 2011, the home console market is the time when ACC hosting shines, and the industry almost unanimously thinks so.
Nine triple-A titles have been confirmed to land on the ACC platform, namely: "The Witcher: Assassin of Kings", "GTA: The Merry Tony Song", "Assassin's Creed: Brotherhood", "Call of Duty: Black Ops", "Tomb Raider 9", "Final Fantasy 13", "God of War 3", "The Elder Scrolls 5: Skyrim", and "Metal Gear Solid: Peacemaker".
The content ecological construction of the ACC console platform has surpassed Xbox and PS in terms of starting point, and has also surpassed the lineup of old manufacturers such as Sega and Nintendo.
It is confirmed that each of the works that have landed on the ACC platform is a best-selling masterpiece that has been famous for a long time, and players are familiar with it, and each work has accumulated a huge fan base, and each work has led the trend for a period of time to become a phenomenal hit at that time.
Such a lineup can be called the rhythm of the sky.
And just when the Cote d'Azur ACC console is swiping the screen in the global gaming industry, Intel Corporation is holding an internal meeting around the ACC host chip Cell processor and the "Ark compiler" as the core.
If Intel was dismissive of the acquisition of Sony's Cell chip business on the Côte d'Azur before, today, Intel also feels something extraordinary.
Things turned out a little more than expected.
……