Côte d'Azur's Azure smartphone series has not released a flagship model for the first time in three years, and during this time, only one enhanced version of Azure-3C has been released.

But the next-generation flagship, Azure-4, has yet to be launched.

The supply chain has been waiting to be fed for two or three years, and all kinds of anticipation are looking forward to the Cote d'Azur dad to come up with new products as soon as possible.

The profit margin of supplying other brands of mobile phones is really low, but the Criviera is really profitable.

Because the profit margin of Azure mobile phones is too large, the Cote d'Azur company moves out a little at will, and the upstream and downstream supply chain can eat for nothing, which must be the rhythm of calling Dad.

Suppliers are more realistic than a master, only recognize money, whoever gives money is who's, how much money can determine how good the quality control of the supply is.

This cannot be blamed on the upstream and downstream suppliers of the supply chain to be so realistic, because a mobile phone is composed of more than 1,000 parts, and behind each component is an independent supplier.

Behind these component suppliers, there are more raw material suppliers, and the entire supply chain involves thousands of large and small suppliers.

Although the traditional manufacturing industry also relies on suppliers, most of them are not as dense as the mobile phone industry, which requires thousands or even thousands of suppliers to supply them.

This is why an Azure mobile phone can form an industrial chain with an annual output value of more than 700 billion yuan, and so many suppliers are counting on the Cote d'Azur dad to eat it.

From OEMs to raw material suppliers, profits are diverted from the terminal Cote d'Azur here, layer by layer.

If Azure mobile phones are not guaranteed by high profit margins, how can they feed the tools below who sell butts? How can they pout their butts and call Daddy and be your tool man willingly?

If you don't have the money, how can you lash out at the supplier?

Money can really easily buy countless tool people, money can really make suppliers kneel down and call dad closer than his own father, money can really make suppliers take the initiative to raise their butts and let you do whatever you want, even without tapping, you can whip as much as you want......

Echoes from suppliers:

You don't mess around...

Don't mess around...

It's going to mess around...

Mess around...

Come...

Money can really do whatever you want.

……

With the passage of time, before the arrival of the fourth generation Azure smartphone conference on the Cote d'Azur, Bluestar Technology Group released its 2013 Q2 audited financial report in mid-August.

This quarter, Bluestar Technology's global revenue hit US$27.1 billion, an increase of 14.58% quarter-on-quarter, mainly from the mainland, followed by Eastern Europe and Southeast Asia. The net profit was 4.336 billion US dollars, and the net profit margin was 16%, although it decreased by 0.2% compared with the net profit margin of the previous quarter, and once again refreshed the lower limit of the net profit margin of Bluestar Technology, but the absolute number of net profit is increasing, you must know that the net profit in the last quarter was 3.831 billion US dollars, and this quarter increased by 505 million US dollars.

The Q2 financial report was in line with the expectations of Wall Street analysts, Hong Kong stocks and U.S. stocks traded full-time, stocks rose sharply, and the final trading volume of the two markets was also gratifying, pushing the total market value of Bluestar Technology Group to reach 1,163.67 billion US dollars, excluding exchange rate changes of about 9 trillion Hong Kong dollars.

Investors are eagerly awaiting the trading symbol, and the total market capitalization of this stock is sprinting towards 10 trillion Hong Kong dollars.

But at this moment, Bluestar Technology's price-to-earnings ratio has reached as much as 56 times, to be exact at 56.15, a record high since the company went public, almost doubling.

However, compared with Amazon's 77 times P/E ratio, Bluestar Technology Group's P/E ratio is still relatively stable.

Luo Sheng's focus has shifted from Bluestar Technology to the Cote d'Azur, and as the time came to September this year, the official V of the Cote d'Azur company released a blockbuster news: on September 19, 2013, the Mid-Autumn Festival held an Azure-4 press conference.

The Cte d'Azur hardly had any publicity, just a dynamic message posted on the official V, which became a hot search entry and rushed to the top of the list on the same day, directly swiping the screen on the Internet, spreading all over the science and technology circle, and the media competed to reprint and cite the report.

This is the embodiment of brand precipitation, industry status and global influence in the past decade, and the Côte d'Azur has become a top multinational technology group with global influence.

Domestic melon-eating netizens are also chatting about this topic in the group, and there are also foreign netizens on the Reddit forum in Europe and the United States in the middle of the night to start a discussion on this topic.

"The Côte d'Azur is finally about to release its flagship!"

"I've been waiting for three years."

"It's just that the archbishop can calm down and not release flagship products for three years, Xiaomi, Glory, and vivo are all frequents of one shot a year, and I can't wait for the rhythm of one shot every six months."

"Hehe, don't panic, the Côte d'Azur is a rhythm of not opening for three years, and opening for three years."

"The archbishop has never failed the faithful."

"Friends fell into ecstasy when they saw the news, and the design inspiration for the next generation of products gushed out inexplicably."

"Yo, Azure-4 is a good idea, but the next second it's mine."

"It's too real..."

"I'm looking forward to what kind of surprises Azure-4 can bring this time."

"If I don't come again, I'm about to become the nail of the A3 mobile phone."

"Believe me, you must have to change, although the A3 generation is really easy to use despite the quality of the lever, and it can even beat the latest flagship of the friend, it seems to be able to fight for another three years, but after all, it is a 3G mobile phone, now is the era of 4G technology, and the latest A4 flagship machine must support the 4G network."

"My wallet is already hungry......"

……

The operations department of the Cote d'Azur company Galaxy City headquarters is holding a meeting.

At this moment, Luo Sheng was browsing the documents sent by the marketing department, and when he was preparing for the signature and seal, he directly put down the pen in his hand and looked up at the person in charge of the marketing department.

"The size of the 6.5 billion yuan product promotion budget? Do you want to pick like this? How effective can this be? There are so many in China, it is almost too little, the product promotion budget has increased to 180000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000 ”

Is this still a pick?

When the person in charge of the marketing department heard this, he and the people attending the meeting hesitated for a moment, and immediately replied: "Okay, Mr. Luo, I will revise the plan immediately after the meeting." ”

The boss has the final say.

Luo Sheng nodded, threw the documents and materials back to the other party for revision, and said: "The discussion on the Internet is hot now, A fans have pushed the popularity of the new flagship directly to the top of the list, they are non-Azure mobile phones do not buy, the flagship phones of friends have been issued three in a row, but A fans would rather buy a 4G version of Azure-3C than buy the latest flagship of a friend, this group of consumers we don't have to worry, they are the basic disk of Azure." ”

"But the basic plate accounts for about 30%, which is far from enough, willing to spend money on product promotion, and it is the middle, swingers, and wall grass that are the last word, these consumer groups are just not usually paying much attention to the product itself, they don't even know the basic parameters, and they won't care, it is commonly known as a white consumer user on the Internet."

"To understand one point, the white one wins the world, in any industry is an eternal truth, their requirements are relatively low, inclusive, but their consumption power is relatively very strong, they will not hesitate too much to consume, unlike those parameters of the party eager to compare the above motors, you want to pry open their wallet is very difficult."

"But Xiaobai users are different, the reason why Xiaobai is called Xiaobai is because most of their energy will not be too entangled in a consumer product, their main energy is used in work and career, and naturally their economic strength is strong."

"It is precisely because they don't pay much attention to it that they have to find ways to send products to his field of vision from multiple dimensions, so in terms of product promotion, it is necessary to be willing to spend money, not only to bombard indiscriminately online, but also to produce high-quality promotional videos, TV commercials, etc.; Offline bombardment is also indiscriminate, subway lines, buses, elevators, LED billboards, etc., all greet me. ”

"If you want to win the novice users, don't think about any fancy operations, you only need to use the most unpretentious trick to conquer them, that is, throw money! Crazy to spend money to do product promotion. ”

The person in charge of the marketing department was speechless, and it was really a simple move.

Luo Sheng added: "There is another point, you don't interact with friends online, this is a pure waste of energy, they want to rub the heat, let them rub it, anyway, we don't lack heat, the friends who rub the heat are because they don't have money to do product promotion, and they don't even have much money to invest in research and development, so they can only rub the heat, which is also a cost-effective product promotion." ”

As soon as these words came out, the executives attending the meeting couldn't help but laugh lowly, and instantly heard from the boss who he was talking about.

Luo Sheng looked around at everyone: "Do you see the popularity of Glory rubbing over Azure?" The inheritor of Azure mobile phone technology has never said this fact, Yu Dazui is very simple to do product promotion, all kinds of creative promotional film advertisements are flying one after another, and the offline store is expanding at the speed of a new store in three or five days, and we are competing for advertising space on the subway line. ”

……