Just do it.

After having an idea, Song Che immediately stepped up communication and negotiation with Beijing Hospital, striving to implement the project of this university of Chinese medicine as soon as possible.

However, Dean Pan Xicheng was still quite cautious, thought about it, and gave a compromise plan.

In view of the approaching end of the year and the fact that it involves running schools, we cannot rush it, so it is proposed to cooperate in the mode of 'substitute training' first.

It is to let the Chinese medicine associations of Macao and Hong Kong first set up a Chinese medicine training institution in Beijing, and after recruiting good seedlings, they can be sent to Beijing Hospital for further study and internship.

In fact, it is similar to the model of those medical students who intern in the hospital before graduation.

But being able to do this has already given Song Che enough face.

How high is the threshold of the Beijing Hospital?

is the number of internship places, which are all grabbed by major universities.

But there is no need to praise Pan Xicheng for how reasonable he is, after all, Song Che really recruited students, and it was only the Chinese medicine department that was sent to Beijing Hospital for internship.

After all, the Department of Traditional Chinese Medicine is an unpopular department, and it is not responsible for the front line of clinical practice.

However, Song Che was already satisfied with achieving such results in the initial stage, and small seedlings, as long as they were cultivated carefully, could always grow into towering trees.

As soon as this matter was negotiated, the people from the CCTV column team came to the door......

……

In the tea hall near the CCTV Big Pants Building.

"Doctor Song, I was just talking on the phone in a hurry before, but now I officially introduce myself again." A northern man with a Chinese character face smiled heartily and spoke very capably: "My name is Qian Zhifei, I am the producer of CCTV Nine Sets, and I am currently being commissioned to create a column about traditional Chinese medicine. ”

Very straight to the point.

Song Che didn't like to go around the bend either, so he said straightly: "How much is the pay?" ”

"......" Qian Zhifei was suddenly speechless and dumbfounded.

According to common sense, to get the opportunity to be on CCTV programs, except for those big names, most people have to be overjoyed, and they can't wait to seize this opportunity immediately, and a few will pay attention to the remuneration.

I heard that this genius doctor did not play his cards according to common sense, and he really lived up to his reputation.

Song Che was still able to explain his 'philistine' very seriously, and said seriously: "Brother Qian, don't get me wrong, I'm not interested in money at all, the reason why I asked about the remuneration first is mainly to understand the level of this column, and how much your column team attaches importance to me." ”

Qian Zhifei silently labeled Song Che as 'serious nonsense' in his heart, and still smiled politely: "Doctor Song is also a wonderful person, he can make jokes to the point." Since everyone is a cheerful person, I might as well say it bluntly, at present, our station is planning to build this Chinese medicine column into a competition program in the form of a documentary. Have you watched that "A Bite of China"? ”

"Know."

"The idea of our TCM column is similar, which is to explore those traditional Chinese medicine and show you the unique charm of TCM. To put it mildly, I also want to use this column to bring a wave of traditional Chinese medicine and revitalize the current traditional Chinese medicine industry. Therefore, the investment in the budget will be very large, so Dr. Song does not have to worry about remuneration at all. ”

Qian Zhifei said as he took out a plan from his briefcase and pushed it along the table: "This is a draft plan, you can take a look at it first, and if you don't understand anything, you can ask me at any time." ”

Then, Qian Zhifei picked up the teacup by himself and drank it directly, not paying attention to the gentle way of tasting tea of cultural people at all.

It seems to be rough and bold, but this northern man also has a very delicate and keen mind, and while he is drinking tea, his eyes have never left Song Che's face for a moment.

Song Che browsed the plan intently.

The column is called "In the Apricot Forest" (tentative).

It's a very literary and apt name.

Just hearing this name, you can spontaneously give birth to a sense of traditional Chinese style.

As for the content of the column, it is very clear and concise, and it is estimated that it is only a rough idea for Song Che to see.

As Qian Zhifei said, this is a competition program in the form of a documentary, which can be called "China in the apricot forest".

Recording is to record and show the daily work of Chinese medicine practitioners from all over the world.

The competition is to let these Chinese medicine practitioners finally gather together and compete!

As Li Lao mentioned, the original intention of the propaganda department to create this column was to boost the Chinese medicine industry.

However, after reading it, Song Che still felt that the column group or the leader in charge was more conservative, because the column was only broadcast on the ninth set of CCTV, and it was still in non-prime time.

Song Che could understand their concerns.

After all, at this stage, there is still a lot of controversy about Chinese medicine, and there are even signs of demonizing Chinese medicine.

As a media, it is natural to be as objective and prudent as possible and grasp the guidance of public opinion.

In particular, it is necessary to avoid patients who are affected by the program and run to Chinese medicine for indiscriminate treatment.

This lesson has been committed by many programs.

Song Che once heard that there was a radio Chinese medicine program that introduced a 'home remedies' to protect the lymph, which led to a lymphoma patient following suit, and finally missed the best treatment time and hiccups (in fact, he has no money, and he has the right to be a dead horse and a live horse doctor).

Afterwards, the family sued the organizer of this column in court, and the organizer also lost a lot of money, and the column was closed.

Qian Zhifei and other program organizers obviously have concerns in this regard, so the first rule of the program requires that 'TCM guests' must not promote TCM techniques that have not been scientifically certified.

"Do not promote traditional Chinese medicine that has not been scientifically certified...... IMHO, most of today's TCM techniques are not scientifically proven. Song Che smiled bitterly: "If there is this red line restriction, I'm afraid I can only show some massage skills." ”

"Doctor Song, don't worry, listen to my explanation to you." Qian Zhifei said with a smile: "We note this rule, but also to avoid risks and troubles as much as possible, you know, now who is making trouble is reasonable, medical skills and food are different, eating bad food is nothing, using the wrong medical skills, that is life-threatening." ”

"So, our idea is to hope that you, the TCM experts, will try to popularize some TCM theories to everyone as much as possible, such as strengthening the body and prolonging life. As for how to treat those serious diseases and even terminal illnesses of traditional Chinese medicine, don't mention it. Our column group will not have this kind of problem. ”

Song Che thought for a while, nodded and said, "I understand." ”

"It's best if you understand it." Qian Zhifei smiled and said: "And in addition to traditional Chinese medicine, several of you Chinese medicine experts can also promote Amway to the audience some good Chinese medicines, and we will provide you with a list of these Chinese medicines at that time." ”

Song Che was full of interest when he saw him talk about this, thought about it for a while, and asked, "These Chinese medicines you provide should not be from the sponsor's pharmaceutical company, right?" ”

Qian Zhifei choked, and then said with a sneering face: "Actually, I'm not interested in money myself, I just want to recommend some conscience medicine to everyone as much as possible." ”

Song Che looked at him solemnly, then gave him a thumbs up, and said, "I can see that you want to create a conscience show." ”

"That's right, we're like-minded on this point!"

“……”