Chapter 250 TV Marketing
in the conference room.
Not only was Wu Bijun secretly observing this familiar little white face, but the eyes of other women also looked at this handsome little brother who broke through the sky from time to time.
"Hello everyone, I'm calling for medicine, otherwise, please take care of me in the future."
Song Che took the lead in introducing himself, which once again attracted a burst of attention.
Xu Ming also took a few more looks, and quipped: "Auntie, your newly recruited assistant looks good." ”
"It just so happens that there is a shortage of assistants, so I simply recruit someone who is eye-catching and can talk, and I'm usually too busy to take care of things here, so I will assign Xiaoyao to keep an eye on it in the future." Xu Qianqian said with a smile.
"Is the key person reliable?" Xu Ming asked.
In fact, it is asking if this person can be trusted.
"Like Xiaojun, observe slowly during the probationary period." Xu Qianqian said.
To put it bluntly, it is similar to Wu Bijun's treatment, first working in this leather bag company for a period of time, and slowly accepting the organizational assessment.
"Okay, the person appointed by my aunt, I will take good care of it." Xu Mingze's joy and anger were invisible, but there was a trace of gloom in the depths of his eyes.
The three brothers and sisters of the Xu family, Xu Buqian, Xu Qianqian and Xu Mingze's father.
This company, although it is a newly founded leather bag company, has already been raised as a chicken with golden eggs.
With the micro-business model, supplemented by the channel network developed by the Xu family over the years, product sales have been rising.
Xu Ming is confident that in two or three years at most, this company will become the biggest cornucopia of the Xu family on the bright side!
Since it is a cornucopia, it is inevitable that there will be the idea of exclusivity.
Don't look at the harmony of the Xu family, but the brothers still settle the accounts.
What's more, this company was built from scratch by Xu Ming.
Originally, Wu Bijun was inserted, but it didn't pose much of a threat to him.
As a result, it didn't take long for his aunt Xu Qianqian to arrange for her henchmen to come over, which naturally made him quite unhappy.
Xu Qianqian didn't know if she noticed Xu Mingze's hostility, so she read the report slowly, and said: "Very good, this month's profit has doubled again, you leaders have done a good job, this award." ”
"Specific rewards, you can see the implementation, in short, the rewards will be sensational, such as giving the sales champion a Mercedes-Benz car, which will help stimulate the enthusiasm of other agents."
"I know what to do, auntie." Xu Ming said.
"However, I think the potential is more than that, or rather, the publicity is not high-end enough." Xu Qianqian said: "I'm not saying that your current publicity is not wide enough, in fact, it is wide enough, but can you do it closer to the mainstream, so that those old people who don't usually make much messing with mobile phone WeChat know our ***." ”
"The elderly are the best digestion force in the market, and I am ready to advertise more on TV stations." Xu Ming said.
"The role of ordinary TV advertising has lagged behind, I work in a state-owned enterprise, and I invest hundreds of millions of dollars in advertising every year, but often with little effect." Xu Qianqian seemed to have a little more of the demeanor of a strong woman, and said eloquently: "I have an idea, which is to cooperate with the TV station to open a health care program, hire professional doctors, explain various health care medical knowledge, and at the same time implant advertisements in the program." ”
"This idea is quite feasible, and most of the elderly eat this set." Xu Ming said: "However, many provincial TV stations are more strict about this card, and I am afraid it is not easy." ”
"Provincial TV stations can't work, just find municipal TV stations, like the ratings of Yunzhou TV station, which is said to be pretty good, we can try it on this platform first." Xu Qianqian proposed.
"Yes, I'll get back in touch."
"Let Jun and Yao run."
Xu Qianqian said: "You are at the helm of this company, you don't have to bow down to everything, as long as you take care of the general direction, and other irrelevant things will be handed over to your right-hand man, just exercise them." ”
Xu Ming glanced at the two of them and nodded.
Just do it.
Wu Bijun and Yao Ran (Song Che) went to Yunzhou TV station on the same day to discuss the cooperation in running a health program.
Municipal TV stations are basically open-minded.
As soon as the intention price is negotiated, the rest of the matter will fall into place.
However, it is more tricky to hire a commentator.
In fact, as long as you are willing to give money, there is no shortage of medical experts to help.
But Wu Bijun is reluctant to find those pseudo-experts who sell their reputations.
is an expert who is not fake, busy with work and fresh in his sleeves.
"Sister Xiaojun, why are you so entangled, most of the marketing of this kind of health program is to catch a kind old man on the street, a set of white coats, and let him read the lines according to the book."
In the conference room, when only the two of them were discussing, Song Che said casually,
"It's not fooling."
Wu Bijun said angrily.
In the past few days, Wu Bijun has been deliberately keeping a distance from him.
First, she was not interested in this kind of oily little white face.
Second, she heard that this little white face was a little milk dog raised by Xu Qianqian......
Song Che, who was not the incarnation medicine, sneered: "Aren't the *** sold by the company fooling people?" ”
Wu Bijun was stunned and said unwillingly: "Because of this, we must do our best to avoid fooling people." ”
"It's like there are so many filths and ugliness in this world, should we just go with the flow?"
Song Che's expression under the mask was a little moved.
At that moment, the door was suddenly pushed open.
Xu Ming walked in and said, "Haven't you found the expert who will host the column yet?" ”
Without waiting for them to reply, Xu Ming threw over a piece of information and said, "No need to look for it, my aunt and I have already determined the candidate, you go and contact Dr. Xu Qiaoen from the Municipal People's Hospital." ”
Hearing this, both of them were shocked.
Wu Bijun was surprised: "How do you know about Doctor Xu?" ”
"How can I not know that Dr. Xu has a good image, strong professionalism, and is the daughter of Xu Tianlu, the president of the People's Hospital, which is very in line with the requirements of our column." Xu Ming said with a smile.
Song Che couldn't see through Xu Mingze's true thoughts, and said tentatively: "You also said that she is the daughter of the hospital leader, will you agree to come to this column?" ”
"How can you not agree, you know, the sponsor and title sponsor of this column is Huafeng Pharmaceutical." Xu Ming said.
Song Che's heart moved.
No matter whether this idea is from Xu Qianqian or Xu Mingze, but it is really insidious and despicable!
To put it bluntly, they knew that the direct sponsorship of the column with this leather bag company would cause criticism and doubts, so they came up with a trick of selling dog meat on the head of a sheep.
Xu Qianqian, the head of marketing for Huafeng Pharmaceutical in Donghai Province, has enough authority to play this trick seamlessly.
As long as the banner of Huafeng Pharmaceutical is played, it can not only attract professional doctors like Xu Qiaoen, but also gain the trust of the audience and consumers to a greater extent.
However, they could obviously lure a doctor with more strength and reputation with this trick, why did they only choose Xu Qiaoen as an attending doctor?
Suddenly, Song Che thought of an idiom:
Xiang Zhuang danced the sword, which was intended for Pei Gong......