When Nobishi returned home, he couldn't wait to lock himself in his bedroom, and the "virtual idol" three-piece product set consisted of a box in the shape of a rectangular matrix.

Very exquisite.

The cover is naturally the classic image of Hatsune Miku, in addition to the exclusive logo trademark of "virtual idol", and the logo trademark of Bluestar Technology Group Company.

At this time, Yebishi, who was staring at the box, rubbed his hands, the box packaging design was extremely exquisite, and the design here also took a lot of effort and cost.

After all, the retail price is as high as 19,999 yen, so naturally it will not be shoddy, even if it is a sealed box, it feels like a strong boutique atmosphere.

Nobishi carefully opened the encapsulation tape of the box, after all, he hadn't forgotten that he had heard the news that it was sold out when he was in the retail store, and it was not cheap.

There are several layers in the box,As always, it embodies the aesthetics of geometric deconstructivism,The top layer is the music rhythm game set "Hatsune Miku: Singer Project", Nobishi bought the PS console version, and the game product is also an independent package, he didn't rush to open it, put it on the desktop on the side and then open the second layer.

The second layer is the audio-visual soundtrack album "Hatsune Miku: In the Name of Love", which has three versions and behind-the-scenes footage, which is also independently encapsulated, taken out and set aside.

THE FIRST LAYER IS THE AUDIO PRODUCTION SOFTWARE "SINGOID", WHICH IS STILL A STAND-ALONE PACKAGE.

At this moment, Ye Bishi looked at the three encapsulated cube boxes, and finally chose to open the original audio and video album first after a long time, but just when he was about to throw the empty big box aside, he was suddenly stunned.

"Nani? And also? Isn't it a three-piece set? ”

Ye Bishi saw that there was really another layer, and he was puzzled for a while, he didn't remember that there was a fourth product?

I didn't think too much about it and took it out decisively, it was also a sealed box, but the volume was two-thirds less than the previous three, it was a relatively flat rectangular box, Ye Bishi glanced at it and suddenly his eyes lit up: "Wow, there are still gifts?" ”

It was definitely an unexpected surprise, he remembered that the manufacturer didn't say that there were also freebies.

Ye Bishi didn't say a word, and decisively opened the giveaway first, and after the unsealing, the first thing was a beautiful paper reading card.

"It turned out to be Hatsune Miku's extra background story, so I put my heart into it." Nobishi muttered in surprise, just like Blizzard Entertainment, while its games themselves are excellent, another big attraction is the backstory, which many players enjoy.

Hatsune Miku is that the story has been more fully understood through the promotional movie, and what Nobishi wants to know most is the end of the story, how Hatsune will develop after it disappears, and how humanity will face the second war of intelligent machines.

However, the story in this book is to introduce Hatsune's past and present life, that is, the story of the "Chu Ying" in the human era, and I have to say that Hatsune Miku's character design is extremely attentive.

At the same time, it is also an opportunity to show Chinese culture to the outside world, well, this can be regarded as a form of cultural export.

In addition, there is an official beautiful poster, which is officially certified, and it is the only one, which is very commemorative, and other consumers also have it, but the content in the poster is different.

Nobishi was excited, in other words, he only owns it, and there is nothing more amazing than this.

What is happiness?

Happiness is something that everyone likes, only I have it, you don't have it, but I can show it to you.

There is also a letter with a giveaway, and Ye Bishi opened it curiously, thinking that it was probably a message from a merchant or something.

But when he opened it, he was both surprised and shocked.

"Nani?? A ticket to a virtual concert? ”

Nobishi looked at the message on the letter, which roughly meant to thank him for his support, and then focused on Hatsune Miku's first virtual concert, which will be held in Tokyo next year, in October 2008.

Users who purchase this product will have a certain probability of getting a limited ticket with a gift, Ye Bishi screamed happily, I didn't expect to be so lucky, and when the last product was bought, I could also draw a virtual concert ticket.

"Bluestar Company sold 19999 and definitely lost money, haha." Yebi Shile said hehehe, immediately put away the virtual concert tickets, and you can enter the venue next year with this ticket, and it is also the best A-level seating area, the key is that sitting there indicates that you are the first batch of supporters, and there is a sense of honor in an instant.

Next, Yebishi opened the other three packages one by one, synchronized the songs in the original soundtrack album to the computer version of MusicSpace, and decisively opened the demonic brainwashing divine comedy "Song of Throwing Onions".

This song is really popular now.

It is worth mentioning that the three versions of the promotional video have three versions of the theme song and interlude, most of the compositions are the same but the lyrics are different, and some of the compositions are slightly different because of the regional culture.

There are three versions of "Throwing Onion Song", but the voices are all virtual synthetic voices of Hatsune Miku, as a virtual singer, mastering multiple Chinese languages is a basic operation, and real singers can master multiple Chinese languages can not say no, but they are all rare, and the big red ones are even rarer.

Everywhere there is the smell of burning money.

After getting the video and audio synchronization, Nobishi began to disassemble the audio production software "SINGOID", mainly a CD, and quickly completed the installation. As a manga artist, he is also very interested in sound production, and he has a sense of director, and Nobishi is thinking about making some audio videos and then uploading and sharing them on the barrage website.

……

Time passed day by day, and the sales of "virtual idol" products in the market continued to be hot after they were released, and local users were also hotly discussed in online forums, focusing on virtual concert tickets.

The news quickly spread in the circle, and before that, I didn't know that there was a giveaway inside the product, and there might be a virtual concert ticket in the giveaway.

This also gives users who buy the product a sense of expectation, and to a certain extent, it also promotes sales.

Compared with the news transmitted back to China, many netizens complained that a few broken discs plus one or two pieces of software will sell for more than 3,000 soft sister coins is too expensive, how many people will be willing to pay for it?

This is actually quite helpless, many people have no concept of the production cost of the promotional film, and feel that there is no cost.

It can only be said that there is a long way to go in the construction of copyright awareness.

However, the news of the hot sale of this market has been transmitted back to the mainland through media reports, which has made countless people feel incredible, I didn't expect the sales to be so good over there, so many people are willing to pay for it, and some users call it too affordable to pull hatred, and some people even ridicule the rhythm of Blue Star Technology Company selling 19,999 yen blood loss directly full of hatred value.

It's really a capitalist world of all evils, and I really want to go over and free them from the misery.

……

In late December, the third day after the release of the "virtual idol" product.

"Mr. Luo, the sales of the company's 'virtual idol' products in the market are extremely strong, far exceeding our internal expectations." Zhang Bowen, who came to Luo Sheng's office to report, said with surprise.

"Really? How are the sales? Luo Sheng asked curiously.

"108907 sets, three days of sales statistics." Zhang Bowen said this number, and the sales volume exceeded 100,000 sets in three days, which is definitely a super best-selling and explosive rhythm.

Zhang Bowen added: "The product is selling well in the market, and the local media are also competing to report, and the best-selling price hit 21.77 yuan in three days, about 330 million yuan excluding exchange rate changes. ”

Luo Sheng nodded with satisfaction when he heard this: "Yes, yes, it seems that the 'virtual idol' plan has at least fully proved that it has been successful in the market." ”

And Zhang Bowen couldn't help sighing at this time, and said: "Best-selling is best-selling, but compared with the scale of investment, the recovery of costs is far away." ”

Let's talk about the sales volume in the past three days, about 330 million yuan of revenue, Bluestar Technology can only share 45.7% of it, about 150 million yuan, and it is also pre-tax income.

Because partners such as third-party platforms and distributors all have to share a share of the profits, this means that it would take tens of millions of units to sell $1 billion in production costs.

Don't look at the super best-selling now, but the big data of the market is still very reliable, and the sales of the product are likely to show a trend similar to the box office of the movie, in other words, how the sales in the first two weeks will determine the final sales data will be so online.

The company's internal forecast analysis results are that the sales volume of this market is about 175~2 million sets, and the world market is about 2.3 million sets, which is still in the case of extremely optimistic markets.

There is no need to elaborate on the current environment and what the world economy is like.

Luo Sheng said very easily: "Borrowing chickens and laying eggs, wool does not necessarily have to be on the sheep, the company's 'virtual idol' plan is not a single product, and the virtual singer is only one of the carriers, we are doing a new industrial chain, and the strategic consideration of the layout is also rising to the entire industrial system. ”

Zhang Bowen nodded: "That's the same." ”

This is like "StarCraft", a real-time strategy game, for Korean e-sports, the scale of revenue generation of the direct benefits of the entire Korean e-sports industry is so large, hundreds of millions of dollars, but South Korea has relied on a game to get out of the haze of the Asian financial crisis, and there is too much knowledge in the economic benefits.

After the financial crisis in '97, South Korea began to adjust its economic structure, and the film, animation, game and other industries received a lot of support, and then developed rapidly, and just the following year "StarCraft" was released, a large number of business personnel played this game to pass the time.

More and more people played, so some Korean TV producers noticed, so they started to produce StarCraft related programs and were very successful, so they held further competitions to get more people to pay attention to TV shows, and then various leagues sprung up, which led to the emergence of OGN, the first TV station specializing in esports.

It gradually attracted the attention of the South Korean authorities, so the state supported it......

It is this series of opportunities that continue to react with chemistry that has given birth to a completely new industry that has never been seen before, under the catalysis of a favorable positive cycle, the e-sports industry has taken off rapidly, and then radiated and expanded to the periphery, Samsung's computers have also sold well, and the screen has sold well, which has further stimulated the performance of the semiconductor industry chain.

And every time an e-sports competition is held, it is a consumption stimulus to the surrounding economic benefits, such as the final scene of the year, as many as 100,000 people came to watch the game, not to mention, the economic benefits of hotels and restaurants alone are extremely considerable.

The economy directly related to e-sports was only a few hundred million dollars, but at that time, South Korea's output value indirectly related to e-sports once exceeded the output value of its automotive industry.

It's no wonder that South Korean economists say StarCraft saved South Korea and helped it get out of the economic quagmire.

It is not so much that Koreans came out of the financial crisis with the game "StarCraft", but rather by the rise of the emerging esports industry in South Korea, but without the game "StarCraft", there would be no subsequent e-sports, and there would be no subsequent chain reaction.

Hatsune Miku is as similar to StarCraft as it is to Korean esports, except that the medium has changed from a game to a virtual singer.

The industry that Hatsune Miku can be associated with is more imaginative than "StarCraft" for e-sports, from video and audio to virtual concerts, to content ecology, Hatsune Miku has become a symbol and representative of the second Yuan culture, you must know that Luo Sheng's B station in the previous life was able to fight a bloody way out of the case of iQiyi, Youku, and Tencent Video's three mountains monopolizing the video industry, relying on the ACG and UGC elements under the theme of the second yuan.

The pulse of the times is such that a technology or a kind of existence, from the appearance to the lifting, it never greets you in advance, and almost overnight it takes the world by storm and causes a sensation.

If you can foresee it, you can become the overlord of the industry in the future by seizing the outlet in advance, if you know it later, then you can only drink the soup, and the soup will be broken if you don't drink it.

……

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Chinese Net