Chapter 261 [The Imagination of the Mainland Entertainment Industry]
The press conference was followed by an interview session attended by Luo Sheng, Avi Arad, Robert Downey Jr. and Kevin Feige.
"I think the most curious thing to the outside world is, why did you think of merging Marvel Comics into the Blue Star Technology family bucket?" At the interview, the host looked at Luo Sheng and asked.
At this moment, the guests in attendance are each sitting on a semi-circular lazy sofa chair, and this temporary interview looks very simple, but the people sitting are not simple.
"How do you say this question...... Luo Sheng crossed his legs relaxedly, and under the attention of a group of media professionals and three-dimensional guests attending the meeting, he looked at the ceiling and thought for a while, then looked at the host and replied:
"It should be the result of all kinds of coincidences, we are expanding the content ecology of Bluestar Technology's streaming video business, you know, a while ago, I spent more than 5 billion US dollars to win the 15-year lease contract for the digital screening rights of more than 10,000 movies, but I think it is still not rich enough, and the self-made link does not seem to be yet, just when Marvel entered my field of vision."
"In fact, the money for the digital film leasing contract signed with major Hollywood studios, including the funds needed for the acquisition of Marvel Comics, we originally wanted the money to acquire Sun Computer, but unfortunately we were not successful, and we were worried about seven or eight billion dollars and didn't know what to do with it, anyway, we were idle, so it was better to expand the content ecology of the streaming video business."
"Uh...... Is that the case? The host was stunned for a moment, and suddenly laughed in embarrassment but grace to hide it.
The other people at the scene were speechless when they heard this, and they rolled their eyes wildly, and the insiders in the industry were blocked for a while, and they were simply numb by the show's scalp.
That's so infuriating.
The swelling is boundless, and the most angry thing is that it seems impossible to refute.
At present, we are in a situation of economic collapse, the capital winter, and everyone is about to be unable to open the pot, you are good, say this kind of thing, is this what people should say?
is worthy of being a bigwig, billions of dollars are so indifferent.
It feels like a ...... Well, I don't know how to spend billions in my hand, so I bought Marvel by the way.
It seems like this for a while.
Hearing Luo Sheng's explanation, Marvel people feel that no matter whether this is true or not, let's believe it is true, then they are really grateful to Oracle and Google for jumping out to block Bluestar Technology's acquisition of Sun, otherwise, there may be nothing to do with Marvel.
"I'll tell you a piece of news, Kevin gave me a separate screening of "Iron Man" yesterday, and I have a hunch that this movie will be a big hit." Luo Sheng smiled and said, "I really want to spoil more spoilers with you, but Kevin is sitting next to me, and my bodyguard is too far away from me." ”
The topic quickly turned to the topic of Marvel, after all, today's theme is Marvel and its pioneering work "Iron Man".
There was a burst of laughter at the scene, and Kevin learned through the translator that he was also laughing, and the atmosphere was quite cheerful.
However, everyone believes that even if Luo Sheng spoils something, Kevin Feige will not do anything, unless he does not want to take the position of president of Marvel Studios.
"We're all very much looking forward to the Marvel Studios Cinematic Universe project, but I want to ask, what is the biggest problem that Marvel will face next after the acquisition?" The host is also logical, and the topic focuses on Marvel itself.
Avi Arad picked up the microphone and replied: "The biggest problem we are facing at the moment may be how to deal with those second-tier 'superheroes' under Marvel. The most traditional way is to promote the sale of licensed dolls on a larger scale or dig deeper into the potential commercial value of comics, and the part of comic book adaptations will be a focus. ”
"I'll add one more point." After Avi Arad finished speaking, Luo Sheng picked up the microphone next to him and added: "Although several of Marvel Comics' top characters have been poached by Sony and Fox earlier, we have no regrets about this. Successfully cultivating and operating is completely possible to tap into some new potential stars. Marvel Comics is not just Iron Man or Hulk, Marvel has more than 5,000 comic book missions of all kinds, many of which you may not have heard of. The large number of comic book characters is like a mountain of gold in my eyes. ”
Hearing this, Marvel's head Arad slandered in his heart: "You didn't say that when you negotiated before......"
Luo Sheng didn't know what Arad was muttering in his heart, and continued to say in an orderly manner: "The income from mining 'new stars' from these characters and putting them into the market is far more than the copyright income from 'Spider-Man' and other comic book characters that have been loaned. We are confident in discovering more comic superstars and expanding the application of comic resources in the film industry, stores and theme parks. ”
After Luo Sheng finished speaking, he put the microphone aside, and his words were not only to speak to the market as the parent company of Marvel Comics and Marvel Studios, but also to Kevin Feige and Avi Arad sitting next to him, the parent company attaches great importance to the cultivation and building of the Marvel brand.
The implication is that a few of you will work hard for me, and the parent company will endorse you, not to mention anything else, at least you don't have to worry about living a hard life by selling comic characters every day.
"There's another question that may be of interest to a lot of people." The host spoke again: "The Marvel Cinematic Universe plans to use Chinese star actors in future movies, or even superheroes starring Chinese stars?" ”
This question made the eyes of domestic entertainment media reporters shine, and it was a very topical question.
Immediately looked at Luo Sheng, but Kevin Feige immediately picked up the microphone and responded affirmatively, and what he said translated, meaning: "Everything is possible." ”
The interview lasted more than 20 minutes, and after that, it was time for the premiere.
And the news here spread as quickly as if it had grown wings, and the domestic entertainment industry quickly caused a sensation, all because of the question of whether the host would use Chinese stars during the interview.
This news has made some domestic star actors who dream of breaking into Hollywood very excited.
Breaking into Hollywood is the dream of many A-list celebrities in the mainland.
The production cost of "Iron Man", the pioneering work of the Marvel Cinematic Universe, is as high as 140 million US dollars, and participating in such a big production is something that many mainland stars dream of.
It can be said that so far in the country, only Bluestar Technology Group has achieved the ability to intervene in Hollywood, and other domestic film companies do not have this ability.
No one thought that an IT giant would set off such a huge wave in the film entertainment industry, making the entire film entertainment industry uneasy.
There was also a lot of discussion on the Internet, and it was immediately dug up by almighty netizens, thousands of comic book characters under Marvel Comics, and there are really a lot of Asian superheroes.
For a while, all kinds of discussions also popped up on the Internet, and the gossip media also hyped up.
Melon-eating netizens have begun to break their hearts, taking the lead in casting a wave of Marvel Studios' follow-up movies, and topics such as a certain star starring in a certain Asian superhero have been hotly discussed during this time.
Of course, such melons are inevitably torn apart or something.
And these popularity have also affected the upcoming "Iron Man", but Iron Man does not have much market in China at present, and the mainland box office of "Iron Man" in the last life was only worth more than 100 million, but it is also a high box office in this era.
But there are still people in the industry who sing about this movie, and then sing about the Blue Star Technology Group and the Marvel Cinematic Universe plan, I heard that there is a sequel to "Iron Man", but according to international practice, the sequel is becoming less attractive the more it is filmed.
For the movie "Iron Man", it is far from the time to talk about a sequel, and the premise of a sequel is the success of the first work, but the success or failure is still unknown.
This is the first step in the first phase of the Marvel Cinematic Universe, and it is no exaggeration to say that its success or failure will affect the progress of the entire Marvel Cinematic Universe.
If it loses, Marvel has another chance to "buy back", because the parent company Bluestar Technology Group has provided an additional $120 million in financial support, which can make another comic book hero adaptation movie for Marvel.
If you still lose, I'm sorry, Luo Sheng will put the Marvel Cinematic Universe plan on hold for a long time, and he won't spend extra money in a short period of time, and hand over the funds to other self-made teams.
The previous life "Iron Man" was successful, and Marvel was also reborn, but now Luo Sheng does not dare to package the ticket Marvel will copy the glory of the previous life, after all, the world has changed too much.
With the end of the premiere and the next publicity offensive, Bluestar Technology gave a three-day first-level traffic entrance, and on a global scale, the advertisements flew up, which can be said to be indiscriminately bombarded.
Anyway, there are basically advertisements related to the premiere of "Iron Man" on the Internet, which is a publicity that Marvel never dared to think of before, if you want to pay advertising fees, according to the current advertising price, this publicity will at least give Bluestar Technology about 70 million US dollars, but all of this is the resource tilt given by the parent company for free.
That's the benefit of being backed by a large group.
Time passed day by day, and the day of the release of "Iron Man" finally came as scheduled.
……
(In order to avoid river crabs, the 5.12 earthquake that occurred at this time node will not be mentioned, and the author also feels a little inappropriate, and feels that he is consuming the deceased.) )
(End of chapter)