"Now the competition in the beverage market has reached a white-hot level, especially carbonated drinks, which are monopolized by Coca-Cola and Pepsi, and domestic brands can only survive by roundabout tactics, I have a report here, which is the latest survey of the market share of key foods in 300 supermarkets, convenience stores, warehousing malls and non-staple food shopping malls in Beijing by the Beijing Business Information Consulting Center, do you want to see it?"

Shen Dapeng handed the prepared materials on the table to Wang Yuying, and motioned for her to pass them back after reading them.

"In the first quarter of this year, the carbonated beverage joint venture brand occupies a dominant position in the Beijing market, Coca-Cola and Pepsi are still the absolute hegemon of the carbonated beverage market, among the top 15 brands, the carbonated drinks belonging to the Coca-Cola and Pepsi brands are seven, this is not the most terrifying, the most terrifying is the sum of the market share of these seven drinks, reaching 86.36%, and the domestic brands are dominated by Jianlibao, Sunrise, and the Arctic Ocean, and the combined market share is only 9.37%, together, how much? A staggering 95.73%!! ”

And the top 10 most popular carbonated drink brands, Coca-Cola, Sprite, Pepsi, Jianlibao, Sunrise, Eye-catching, Fanta, Mirinda, 7-Up, Watsons. The combined share of these top ten brands has reached 98.85%...... There are also old drinks such as Zhenzhen and Dalian soda in the back......"

After a short silence, Shen Dapeng's face was a little grim, "Are we going to waste time and energy for the remaining less than 1% of the market?" Do you really have the confidence to be able to win that one percent? ”

Shen Dapeng's words, people who haven't seen the report may not remember much, but the last 98.85% figure, everyone remembers it clearly, even if Li Zeyu, who is not good at studying, knows what it means, at this time, there is no longer the idea of developing carbonated drinks.

However, everyone still admires Shen Dapeng in their hearts, where did they get these investigation and research reports? You can still carry the rolling melon ripely, how much effort does it take?

"As for tea drinks, although the total market share in the beverage market is not high, but fortunately, it is still in the melee of various brands, and has not formed an unshakable hegemony, and what we have to do is to open the market in tea drinks and start our own signboards."

"As for the advantages of tea, I mentioned before that tea drinking has a traditional history of thousands of years in China, tea is rich in nutrients, and tea bottled drinks do not need to be brewed, so it is more convenient to carry and drink! The most important thing is that in recent years, the habit of drinking tea has gradually become younger, and it is easier to be accepted by young people. ”

Everyone listened attentively, and no one opened their mouths to interrupt, which was equivalent to acquiescing to Shen Dapeng's point of view.

"Our slogan is also a healthy drink, young and motivated, but it must also be added to the promotion of a softer and moderate taste, and most importantly, there must be a different approach...... There is a prize for opening the lid!! ”

"Brother Peng, this doesn't seem to be feasible, some drinks on the market also have prizes, but often the drinks have not expired, but the rewards have long expired, which doesn't seem to attract many consumers, but it will be disgusting."

Li Zeyu is a big fan of various drinks, and he is more familiar with these methods and selling points.

"So, we can't say it as nicely as they say but can't, our prize collection time limit and drink shelf life should be synchronized, and our prize is not like their TV, telephone, cash, but the simplest to open the lid and have a prize, and then a bottle."

"Win a prize for opening the lid? Another bottle? ”

Everyone cast strange glances.

"That's right, there are only four words in the bottle cap, and another bottle, and in each batch of drinks we come out, the initial winning rate must reach 50%......"

"Shen Dapeng, are you crazy? Isn't that the same as buying two get one free? Plus the winner, more than buy two get one free, although the cost of making a bottle of drink is not high, but plus the freight and the difference earned by the agent, how much can be left? ”

Wang Yuying's management is procurement and agents, and she has long kept the profits in mind, if you follow Shen Dapeng, the best situation is to play in vain, if you don't get it right, the capital chain is broken, which may directly lead to bankruptcy.

"Mr. Wang, I know what you're going to say, and I know what you're worried about, since everyone agrees to direct the drinks to these three kinds of tea, let's start acting, little brother-in-law, a week, no problem, right?"

"No problem."

The little brother-in-law nodded affirmatively.

"Okay, tell the workers who produce the caps to have another bottle, 50% probability, and that's it, the meeting is dismissed."

Shen Dapeng didn't give anyone a chance to refute and put forward opinions, he turned around and left, not because he was arrogant, but because he had to review the homework of the college entrance examination, even if he was reborn, but after all, he was not a superman who could not be forgotten.

Shen Dapeng's food factory has been blending and optimizing three kinds of tea, and just after success, it began to work overtime to carry out the first batch of production, and the first phase of the commercial plaza in the industrial park has also started in full swing.

The foundation of the first phase of the project has just been laid, and the sales center of the industrial park has also begun to be listed, with pre-sale of shops and office rooms on the upper floors of shops.

For example, Shen Dapeng's water purification plant and food factory are physical industries, and they must have their own factories, but this time there are many high-tech companies and some agent sales companies in the county to attract investment, they either do not need factories and sites, or only a storage warehouse is enough, but no matter how it will be, the company must have its own façade.

And for this façade, the office building is the best choice.

In the entire project of the industrial park, only the office building in the first phase has the best geographical location, surrounded by roads, and it is relatively close to the county, so these office rooms and shops have received a lot of attention as soon as they opened.

"Heh, no wonder they all say that the real estate industry makes money, this building has not yet been built, and it has already begun to be pre-sold, and it is completely taking the big guy's money to make money."

Shen Dapeng and Wang Yuying were planning to go back to the county to get the industrial and commercial license, and when they passed by the first phase of the industrial park, they looked at the dazzling sales signs, and Wang Yuying couldn't help but pout.

"Everyone knows that building a building makes money, but how many people can become real estate developers? Not only does it need to have connections in the political circles, but also a huge amount of financial support, even if he pre-sells now, it is only a small part of the initial start-up capital, if it is as simple as you say, he will be a developer. ”

Shen Dapeng said without a word, although he didn't know much about the specific investment and profitability of the development of real estate, but he hadn't eaten pork or seen a pig run?

Especially Zhou Chengmin mentioned some to him before, I am afraid that the first phase of the project will have more than 100 million funds, if you count the due greening and road construction, it is estimated that there will be no 200 million yuan can not be completely completed.