"FIFA2007 is willing to join the WRPO system, and inject 3% of the revenue of the game product into the organizing committee's fund pool every year until it exits the WRPO system."

Finally, the first person to make a statement in the true sense of the word appeared.

As for Blizzard's statement that it is not within the scope of Luo Sheng's calculations, this is all its own industry.

This was a good start, Luo Sheng looked at the person in charge of the other projects, and after a while, everyone began to take a stand.

Of the 12 game projects involved this time, only one party chose to withdraw, and the other 11 all agreed.

The risk is not big, and the biggest risk is still borne by Bluestar Technology, after all, a horror budget of $1.5 billion has been invested in building the WRPO, a comprehensive event brand.

As for the way to make money from WRPO, today's meeting can be regarded as a consensus, and the way to make money is through the income of peripheral products, ticket revenue, and most importantly, the income of advertiser sponsorship, etc.

The first WRPO event has not yet been held, but two advertising sponsorship contracts have already been negotiated, the first sponsor is Samsung Group, which wants to promote their displays at the WRPO event, which is also the starting point of Samsung Group's sponsorship of WCG.

The second sponsor was Intel, which wanted to promote their processors at WRPO.

Everyone is here for the sake of profit, Luo Sheng's e-sports brand is a bit big, and the attention in the industry is more than WCG anyway, which also gives sponsors a standard to measure, as long as they benchmark against WCG, which has been held for many sessions, they can make a judgment.

Another profit point is to work with the game developer where the e-sports project is located, which is the solution given by Luo Sheng, which is to use special props in the game to bind each other with professional players, and then deeply link with players and fans.

For the first time, the concept of avatars, skins, etc. was proposed, which made many game developers shine.

A very imaginative means.

The game developers quickly understood the intent of Luo Sheng's proposal, which is one of the highlights of competitive competition, where professional players are the direct link to players or spectators.

In order to support the player in their minds, if there is a player's avatar in the game, they can spend money to buy it, and most of the proceeds will go to the game company, and a small part will go to the club and the player.

In this way, esports players also have more sources of income, and there is also further commercial value development for game companies.

The WRPO does not share in the revenue, as the revenue generated is already included in the 3% due.

With a series of guarantees and reliable executable plans, coupled with the professional operation of the organizing committee and the club, the players can play the game with peace of mind.

The WRPO organizing committee has launched a series of solutions, so that all parties can see that there is a lot of imagination, if the brand is successful, it will be as full of vitality as traditional sports events, as long as the cake is made bigger, everyone can eat more.

What makes all participants more assured is that the name of Bluestar Technology is a large group in the end.

All aspects of the guarantee are very complete, a series of entry and exit have corresponding agreements and legal norms, including developers, including clubs, including players, etc.

There are rules to follow.

In fact, it is to formulate a series of norms and standards, and the brand WRPO has the endorsement of a large company like Bluestar Technology Group, which is quite authoritative and credible.

More than an hour later, the heads sent by the major game developers all left one after another, leaving only the people from the WRPO organizing committee and Luo Sheng in the conference room.

The meeting focused on another core part of the WRPO – the club.

The club ecosystem of the entire esports is a core part and the key to the alliance.

The manager in charge of the club immediately spoke: "The current e-sports clubs are mainly concentrated in three regions, the mainland, South Korea, Europe and the United States. Let's talk about South Korea first, South Korea's e-sports clubs are all products of the "StarCraft" league, divided into inside and outside the system, the clubs in the system are several clubs under KeSAP, and the time is very long, and the background is several large Korean companies, Samsung club, KT, CJ, SKT and so on. ”

"Let's talk about Europe and the United States, most of the clubs in Europe and the United States originated in the "Half-Life" period, and the most representative clubs are Fnatic and SK, they have survived longer, European and American clubs generally have several characteristics, one is that the management of players is looser, the other is that the commercialization is more mature, and it is easier to be recognized by sponsors than the mainland, but the consumption power of Europeans and Americans is stronger than that of the mainland, and the third is that the awareness of serving fans is stronger. In particular, the official website of the powerful club is even an independent media, and the fifth is that the brand is relatively stable, and the club will not be easily disbanded. ”

Hearing this, Luo Sheng held his chin and nodded: "There are a lot of essences to learn from the operation of clubs in Europe, and the clubs I want to set up can refer to these successful clubs in terms of advanced operation and management models...... And what about domestic? ”

The manager immediately replied: "The concept of clubs in China first originated from "StarCraft" and was formed in "Half-Life", frankly speaking, the current situation in the mainland is very chaotic, sometimes you can't tell whether it is a club or a team, or a few young people are born in a random group or a team, and it may disappear in a few days." ”

"However, there are still a few clubs or teams that are remarkable, the most representative of which is wNv, which is one of the few clubs in the history of domestic e-sports that has a relatively high degree of performance and commercialization, and the EHOME club founded in 2005, as well as WE, which was established in the same month of the same year, and many e-sports clubs in the mainland can get some fame basically these few ones."

"As for now, WE is probably the most successful esports club at the moment, but it is focused on the project of "Warcraft", the club has a double world champion like Sky, and it is rare to have the only club in the mainland that has its own training of new talents. Chairman, I think we've acquired WE and integrated it to bring our club back up quickly. ”

"Nope! No! Luo Sheng shook his head and shook his fingers and said: "With the acquisition of WE, the club we operate ourselves will definitely be able to grow quickly, but there is one less club with strength and potential in the mainland, and the pattern is too small. ”

The club manager said: "But the chairman, the e-sports environment in the mainland is chaotic, and the club alliance under the WRPO system is not a club in the mainland, and no club in the mainland can afford to buy a WRPO seat." ”

Regarding the construction of club alliances, an e-sports club needs to get a seat under the WRPO system, and the amount varies from region to region, and the mainland is the least, but it also needs to pay a "deposit" of several million.

Some teams or clubs have a very loud name, but in fact they are not even workshops, they all live in a rental house, and a few young people eat bubbles and soak in Internet cafes to train, and there is not even a decent training place.

Let's just say that the current WE seems to be a more successful club, can maintain the cost of ensuring the training of players, and pay the minimum wage, then thank God, WE's main source of income is still maintained by the competition bonus, and more is generated with love.

This is the current situation of the domestic e-sports ecology in this era, which is basically the same.

Therefore, people who are now engaged in the e-sports industry in China are envious of South Korea's mature e-sports ecosystem.

"I gave the WRPO a budget of 11.5 billion for nothing? To do the big market, we are the integrator of the entire industry and the maker of the rules, and the big market can go further in order to go further in terms of ecological health. Luo Sheng said: "Clubs like WE must find a way to let them enter the WRPO league system, and they will definitely die if they sing a one-man show, but the rules cannot be changed, and the deposit must be paid." ”

But people don't have any money!

The manager who attended the meeting slandered in his heart, but he didn't dare to confront the ultimate boss.

Under normal circumstances, the current meeting should be presided over by a senior manager of a department of Bluestar Technology Group, but in fact, Luo Sheng was present, which also shows that he attaches great importance to the e-sports industry, in fact, this is the result that they are happy to see.

"Aren't they out of money now? Then use money to solve the problem, but you can't stupidly give it directly, giving it directly is giving it for free, but indirectly supporting it through capital operation. Luo Sheng looked at the other party and said:

"For example, Bluestar Technology can sponsor these e-sports clubs, but this is not good, then it will be all our advertising, which is not conducive to the construction of the entire ecology. In this way, the organizing committee will send people to talk to relevant manufacturers, what mouse, computer brands and the like to talk to them, to help these clubs pull sponsorship fees, those sponsors will give 30%, we will allocate 70%, those manufacturers should not have a reason to refuse, just do it. ”

In this way, through this indirect capital operation to support these now poor e-sports clubs, they will have the money to pay a "deposit" to enter the league system to play games after they get the sponsorship fee.

Of course, Luo Sheng is not a good gentleman, the general environment is so decadent, it will be difficult for you to get up without support, and it will be impossible for the WRPO Greater China Division to become bigger.

Although money is being thrown everywhere now, as long as the entire ecology is done, Bluestar Technology is undoubtedly the biggest beneficiary, which is also a matter of course, because the largest investor is also Bluestar Technology.

For Greater China, Luo Sheng gave the organizing committee a hard indicator, which must collect 12~·· 15 clubs enter the WRPO league system, and the things that the organizing committee secretly supports must be kept secret.

Wait a few years before decryption.

Luo Sheng is actually very optimistic about the future of the domestic e-sports ecology, and he has pulled up the plate himself, or it won't be long before more rich second generations will enter the e-sports industry with funds.

In Luo Sheng's previous life, it is no exaggeration to say that the mainland's e-sports ecology has surpassed the Korean e-sports industry from chaos to the final prosperity.

After the rise of emerging e-sports projects represented by "League of Legends" and "Dota 2" pushed the entire e-sports ecosystem to a new height, all kinds of capital entered the market, various large enterprises sponsored by capital, and clubs that were not bad for money sprung up.

……

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Chinese Net