Afternoon.

Lens Semiconductor, Mobile Processor R&D.

"Mr. Luo, these days, our research team has finally verified and identified a material called HfO2 after trying hundreds of different materials." The department director reports to Luo Sheng.

This elemental material is generally not even heard of by non-industry insiders, its Chinese name is "hafnium dioxide", hafnium element is an oxide, white solid at room temperature and pressure.

In fact, there are many materials with high K properties, the so-called K is the relative permittivity relative to silica, there are many materials with high K properties, but in the end, they must have excellent electrical properties, and the manufacturing process and other manufacturing steps of integrated circuits can be easily integrated.

The process of turning a high-end chip from sand to CPU requires more than one or two thousand manufacturing processes, so finding such a high-performance insulating material that meets the requirements of semiconductor process manufacturing in all aspects is definitely a very remarkable engineering achievement.

"Well done."

Luo Sheng praised it affirmatively, but added after a while: "As soon as possible, the patent problems will be solved, and I will get the process flow diagram out in two days, and if these problems are finalized, we can also allow Lift Semiconductor to enter mass production." ”

Lens Semiconductor's 45nm process chips, its self-developed technology is about 65% more than the previous generation, most of which are innovative technologies, especially system chips, AP processors can be said to be one of the skills of the Azure series of smartphones, but the baseband chip still has to rely on Qualcomm's technology licensing.

Here it depends on the ploughshare, which is sparing no effort and sparing no cost to smash the baseband chip, and its R&D investment is rising year by year, which is an extremely important secret research under the ploughshare.

There are too many chips inside a smartphone, involving system chips, baseband chips, RF chips, and memory, etc., which represents a complex and huge supply chain system.

And this brings a large number of patent payments, many patents are unavoidable, because of this, Qualcomm simply gave up making mobile terminal equipment, directly specializing in chips, and then lying down to collect patent fees, saving worry and effort and not preventing making a lot of money.

The third-generation Azure series of smartphones owned by the Cote d'Azur company, the manufacturing cost of a single unit is as high as 1688 yuan, if the R&D investment is evenly spread down to almost 2000 yuan, the specific dilution depends on the future sales, naturally the larger the sales volume, the more the R & D cost can be greatly diluted.

The design of mobile chips is now firmly in their hands, and there is currently no SoC chip comparable to the Cte d'Azur in the field of mobile devices.

……

At the same time that Luo Sheng led the R&D team to overcome technical problems in Lens Semiconductor and the Cote d'Azur laboratory, Bluestar Technology Group in mid-May caused a huge sensation in the industry.

Zhang Bowen officially launched the new product service "Online Translation" at the launch event in Paris, France, and Jack Stopleman, the head of the subsidiary BlueSpace, also launched a new social product called WhatAPP, a cross-platform chat app tailored for foreign Internet users, at the launch event in Seattle.

Bluestar Technology is constantly changing the world and is moving towards the highest ideals and missions.

People all over the world have had an epoch-making change in the way they socialize, and at the end of the last century, people still sat around each other, perhaps the most luxurious of which was watching TV together.

At that time, the social conversation was close to nature, not to mention how wonderful.

But the inconvenience is that instant information cannot be transmitted, and many times the information that needs to be conveyed quickly is lost little by little during the long transmission process.

Later, there were mobile phones, phone calls, text messages, which were particularly convenient to use, and young men and women were indispensable when they fell in love.

Later, the Internet era came quietly, and everyone could communicate through the Internet without leaving home, which was more convenient than text messages and phone calls, and messages could form chat records.

Nowadays, the tide of mobile Internet is surging, which has further profoundly changed the way people socialize.

WhatAPP, which was officially launched in Seattle this month, is definitely not a simple instant messaging software, but an important chess piece for Luo Sheng to realize the strategic plan of Bluestar Technology Group.

In the strategy of the group company, WhatAPP is not only its huge traffic pool and user source, but also a new factory that collects user behavior data, and most importantly, it also generates revenue for Bluestar Technology.

Business services have always been the market that Luo Sheng wants to let Bluestar Technology enter, and he doesn't need the CEO of the subsidiary to have any pioneering spirit, just an executive with this ability to come to the parent company.

As for the head of the subsidiary, as long as he can meticulously and perfectly and efficiently implement the parent company's strategy, it is enough.

Luo Sheng has a very clear strategic plan for this product, including now and in the future, after the launch of WhatAPP, the follow-up plan to launch a business application.

This business allows enterprises to establish an official page on the platform, and after qualification verification, they can display their business overview, website, phone, international version of BlueSpace page and other information on the page, and can also set up automatic replies to interact with users, and even integrate the page with their own products through WhatAPP business application interface, improve the drainage effect, and provide users with a variety of services.

WhatAPP just launched insisted on not advertising in the early stage, and did not officially launch commercial applications and other services, everything is fundamentally based on the user base, first of all, we must make this APP the world's most popular instant messaging app before we can talk about others.

As the first social software in the field of instant messaging under Bluestar Technology Group, WhatAPP has gained huge attention since its launch, setting off a new trend in the overseas mobile Internet market.

Bluestar Technology Group is now the hegemon of global social networks, and its scale is incredible, as long as the products launched are not too bad, the market response will not be bad.

And if the innovative elements of the product itself are excellent enough, it is amazing, once it is launched, it can quickly occupy the market, this is the Matthew effect, the winner notifies, and the strong are always strong.

The launch of the WhatAPP app is a prime example of this.

……

At the end of May, Bluestar Technology headquarters.

"Mr. Luo, WhatAPP was launched on the market, and the response was very good, we harvested 3.22 million users in a week, and it was widely acclaimed, and it is almost easy for us to get users today." Zhang Bowen said with a smile.

At this moment, Lao Zhang is reporting his recent work in Luo Sheng's office, Luo Sheng still comes to the company every day, but rarely asks and personally handles the daily operation of Bluestar Technology Group, and the recent work has focused on the development of the third generation of smartphones on the Cote d'Azur.

At present, WhatAPP only has an AOS version, and other platform versions will be launched at the end of the year, and now the competitiveness is to deliver messages through the network, with a clear goal - to replace SMS/MMS.

Up to now, the average amount of information processed on the WhatAPP platform is as high as 23.74 million per day, and the current more than 3 million users have an average of 7.37 messages per user per day on WhatAPP.

The team originally wanted to charge $9.9/year for each user of WhatAPP for a service subscription, which is not expensive abroad, and can still be accepted as an annual fee, but it means becoming a paid software.

Luo Sheng rejected the management's suggestion without thinking about it.

Bluestar Technology Group lacks this money?

The user base is the foundation of everything, so WhatAPP has quickly become the world's most popular instant messaging software for mobile Internet terminals, isn't it more fragrant?

From the beginning of its establishment, Bluestar Technology is not an Internet company eager to cash out and make money, first harvesting users, harvesting traffic pools, and finally harvesting profits must be a rhythm of making a lot of money.

"Well, the response is good, everything is satisfied, but it is important to be vigilant against privacy and security issues and being targeted by spyware, especially privacy issues." Luo Sheng reminded that foreigners are very sensitive to privacy issues, and they are particularly easy to be led into rhythm, which is the reason why FIB likes to investigate the most.

For Bluestar Technology Group, WhatAPP's greatest value lies in collecting user behavior data, and data mining is where the value lies.

These must let the user know what information the software will collect, and it must be clearly written in the terms of the user agreement, and only after agreeing can you get the complete service of WhatAPP.

The future development plan of this mobile Internet instant messaging application was established last year, Luo Sheng has arranged it clearly, launched the product in the first half of 2009, launched other platform versions in the second half of the year, added the voice message function in 2010, added the read receipt function in 2011, and can choose to disable the read receipt, added end-to-end encryption in 2012, added the document sharing function in 2013, and provided a desktop version in 2015.

The general strategic direction is carried out according to the plan that Luo Sheng has formulated, and the process can be flexibly changed according to the actual feedback of the market.

The release of WhatAPP and its launch were sought after and praised by the market, which not only made the stock price of Bluestar Technology Group rise sharply, but also made this instant messaging software tailored for foreign users make the domestic Teng Xun feel a huge sense of crisis, and the internal meeting has been held for three consecutive days, all around the meeting of WhatAPP.

Teng Xun was really a little panicked this time.

……

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Chinese Net