The most valuable IP of Bluestar Pictures is undoubtedly Marvel Studios, but Luo Sheng is not satisfied with it, Marvel series movies can only be a money-making tool, and it is a typical American culture.

In terms of cultural export, even Marvel movies are becoming more and more popular, but the more they help Lao Mei export American culture.

And Bluestar Pictures, a subsidiary of Bluestar Technology, can be said to be the only film and television culture company in China that can compete with several major Hollywood movie giants and Netflix so far.

To a certain extent, an enterprise will inevitably undertake the specific mission and tasks entrusted to it by the times, which is the fundamental element for obtaining state support and enabling enterprises to go further.

If it is contrary to the will of the state, the state will inevitably intervene to clear the way, and if the enterprise is not aware of this, it will also go downhill from prosperity to decline.

If Bluestar Pictures and even Bluestar Technology Group want to go to the next level, they obviously have to play an important role in the field of cultural output.

……

At present, the Spring Festival stalls have started a hot movie-watching boom, and the sci-fi disaster film "The Wandering Earth" and several other Chinese New Year films will be released simultaneously.

In this life, because of the existence of Bluestar Technology, the movie "The Wandering Earth" not only does not need "empty gloves wolf warriors" to fill the lack of funds, but also ranks first in the spring file, with a high proportion of 21% on the first day of release, nearly double the proportion of 11.4% of Luo Sheng's previous life.

The production cost has also reached the scale of 700 million yuan, more than doubled, but the "wolf warrior" is still put in, but it is no longer an empty glove, after all, the first-line popularity is there, and there is no sky-high salary.

With a production cost of 700 million, the combined salaries of all the actors in the film account for less than 10% of the total budget, compared with the 70% of the salaries of some traffic stars.

The salary of all the actors in the entire crew is about 70 million yuan, and the most expensive "wolf warrior" only took 8.5 million yuan of it.

Despite the support of Blue Star Pictures, the film itself also has a first-class craftsmanship level, which is a higher level than the level of the previous life, but because domestic science fiction films are really difficult to describe, most people in the industry think that the probability of "The Wandering Earth" hitting the street is greater than that of a hit.

But on the first day of the Spring Festival release on February 5, it directly earned 467 million, and "Crazy Alien" released on the same day was 273 million, "Flying Life" was 198 million, and "The King of New Comedy" was 162 million.

The premiere results of "The Wandering Earth" showed a trend of crushing competitors, which directly shocked the film and television industry, and the entire Spring Festival file was detonated by the "Little Wrecking Ball", and the line stalks became popular all over the Internet.

Fans can't believe that this is a domestic sci-fi disaster movie.

The next step was to break records all the way.

On February 6th, the proportion of "The Wandering Earth" did not fall but rose, reaching 30% of the film schedule, and the box office earned 511 million US dollars on the same day;

But there is no way, the cinema doesn't care about these, what film makes money and has a higher attendance rate, and the number of films will definitely be more.

On February 7, it won a box office result of 477 million with a 33% film schedule, 492 million on February 8, and another 500 million on February 9 and a new record, with a specific result of 522 million.

At this time, almost all major theaters in the country are this movie, and the proportion of scheduled films has reached 67%.

broke 400 million on February 10, and the cumulative box office of "The Wandering Earth" hit 2.869 billion yuan, becoming an absolute phenomenal movie at the moment.

On a global scale, due to the efforts of Bluestar Pictures, it has won more film scheduling rates than Luo Sheng's previous life, and Bluestar Technology, as a domestic company, has also carried out vigorous publicity on its major social media platforms, attracting more foreign audiences to watch.

The North American box office earned $4.85 million in the first week, and "The Wandering Earth" took advantage of the horror results of the Greater China market to win the global box office this week, with a score of $447 million.

On March 2, the domestic cumulative box office officially exceeded 5 billion, becoming the second domestic film to break $5 billion at the box office, and also ranked second in the domestic box office history.

By this time, everyone knew that no one could stop "Little Wrecking Ball" from topping the domestic film history championship, and there was only a gap of more than 600 million yuan from the first box office, and the film had not yet reached the next release.

What is certain is that you will get at least 1 month of extension keys.

……

March 4, Science and Technology Complex Building, video conference.

"Judging from Hollywood's tacit cooperation and intention to suppress the film schedule of "The Wandering Earth", we still need to master our own theater resources, otherwise this kind of thing will still happen, and there is no way to talk about cultural export." Zhang Bowen on the screen said in a deep voice that if he hadn't been treated unfairly, the overseas box office would have broken $20 million.

Film and television content is undoubtedly the strongest and most influential way of cultural output, it can allow the public to imperceptibly accept the values in film and television content, the old American Hollywood movies are popular all over the world, while earning the box office of major markets, it is also constantly exporting American values, and let some overseas audiences respect and yearn for.

Luo Sheng, who was sitting in a private office, leaned on the boss's chair and said helplessly: "No way, Lao Wang's teammate is not good." ”

It took only a moment for executives such as Bowen Zhang to understand what BOSS was referring to, and six years ago Wan Jian bought AMC Cinemas, the largest theater chain in North America with 1,000 movie theaters worldwide, for $2.6 billion.

Embarrassingly, however, AMC has never sought funding from Wan Ke in any of its acquisitions, nor has it ever received a financing commitment from any of its Huaguo-based banks, for whatever purpose, including acquisitions.

AMC's four acquisitions completed last year were financed by loans from a syndicate of North American banks, as well as AMC's own cash reserves.

In addition to having three seats on the company's board of directors, Wanqi Investment AMC Company did not actively participate in the daily operation of AMC.

Adam Allen, CEO of AMC, said, "AMC is a North American company headquartered in Leawood, Kansas, and is run by our management teams in North America and Europe. ”

While the video conference was still ongoing, one of the executives at the meeting said: "Mr. Luo, should I merge and integrate a global department company with Bluestar Technology?" ”

Isn't it just money?

Luo Sheng directly rejected it and said: "No, we can't get involved in the cinema company, otherwise we will definitely be suffocated by Lao Meilai, this is for nothing, don't be stupid." ”

Zhang Bowen said to the executive who spoke: "Bluestar Pictures is a production and distribution company, and the theater chain was originally split from several major Hollywood giant groups due to anti-monopoly. ”

Luo Sheng said with a smile: "Let's find someone who has nothing to do with us to do the things of the theater, one is that Lao Zhang has made it very clear, and the second is that cultural output must first produce content, so we can only do production and distribution, and the next is the single theater market, the profit is not as good as the production and distribution, and the profit is relatively small, don't forget that Blue Star Pictures also has a Netflix on the Internet." ”

All the executives at the meeting were in the same conference room, and everyone looked at each other when they heard this, and no matter how they heard it, they felt that the boss was going to live in rhythm.

Sure enough, Luo Sheng said a decision that stunned everyone.

"When we acquired Marvel (Marvel), Disney came out to make trouble, and this time we not only wanted to make trouble for Disney, but also did our best to grab the meat he liked."

Disney?

Zhang Bowen thought about it for a while, and then said in his heart: "Mr. Luo, you mean, you want to compete with Disney for 21st Century Fox Film Company?" ”

Luo Sheng nodded and replied affirmatively: "Yes, this is also very difficult, it is not that it will be solved when the money is in place, but we must do our best to win it, as long as the acquisition of Fox is successful, we can quickly gain a foothold in Hollywood." ”

Do it step by step, it will take a long time to get up, and at this time, capital operation, mergers and acquisitions are the most fragrant and time-saving operations.

……