"Master, the reporter of the Economic Weekly has arrived."

At the time of the video conference, Xiao Na's voice responded to a reminder to Luo Sheng, "Economic Weekly" is one of the two important financial media from Germany, and now there is such a moth, the doors of the two companies are about to be broken by various media, and there are also countless media who want to interview Luo Sheng.

This time, Luo Sheng chose a European media for an interview, the purpose of which is to send a signal to the eurozone market, and the developed country regional market is currently worth investing in the eurozone.

"That's it for the meeting."

After the video conference, Luo Sheng got up and left his private office, while the reporter of "Economic Weekly" had entered the interior of the science and technology complex building.

……

"Mr. Luo, it's an honor to meet you, I'm Laurentiis, a reporter from Economic Weekly, thank you for accepting our exclusive interview."

In the large living room, Luo Sheng met with the media reporters who came, the reporter of "Economic Weekly" was very good-looking, not only good-looking, but also surprised Luo Sheng that she was able to speak fluent Chinese.

"You are the most standard Westerner I have ever seen who speaks Chinese, and you are also very beautiful, and you are also the most beautiful journalist I have ever met." Luo Sheng said with a smile and immediately invited the other party to take a seat.

"Thank you for the compliment, Mr. Luo, can we get started?" Laurentiis smiled brightly, she also knew that time was limited, after all, the other party is the richest man in the contemporary world, at the helm of two supergiant conglomerates, time is precious.

Luo Sheng nodded, and the two sat facing each other at a table, Laurentiis immediately gave each other a wireless microphone, and her partner had already adjusted the camera equipment and started recording video.

"First of all, congratulations to your company's flagship Azure-4 on the hot sale in Greater China, in fact, the current German and even the entire euro area consumers are talking about this product on social media, and they can't wait to own it as soon as possible, and it is foreseeable that the new flagship will also be a big success in the euro area market."

Laurentiis raised his hand and then changed his words: "But there are also some objections, we see some media reports criticizing the pricing of the Cote d'Azur for Azure-4, the retail price in Europe is 1099 euros for the basic version, and the top version is sold for 1399 euros, which is much more expensive than other mobile phone brands such as Samsung and iPhone. Why don't you reduce the cost and the new product is so expensive? ”

Luo Sheng crossed his chin with his fingers crossed, and replied without thinking when he heard this question: "For this question...... If we want to do this, we can actually reduce the cost and sell it cheaper, which I don't want to deny, for example, we can pay less money to the supply chain partners, and for example, the foundry link, we give the foundry partners a high profit. ”

"So it's not that we can't reduce the cost, we can totally do it, but why don't we insist on reducing the price and insisting on selling it more expensive? It's because if I lower the price of Azure-4, the consequence is that all the people downstream will die, not to mention our domestic friend brands, international friends such as Samsung, Apple and other brands will not survive, so for the healthy development of the entire industry and ensure the diversification of the brand, Azure-4 must raise the price instead of reducing the price. ”

As soon as these words came out, the German reporter's sister paper had a sluggish expression on the spot, and her mouth was slightly open, but fortunately, the camera did not focus on her and did not record her gaffe.

But when Luo Sheng said this, it was unwavering, but it was really deafening to the ears of the Germans.

People explain this sentence: I Azure price reduction of the following goods, all dead.

Except for Luo Sheng, no entrepreneur in the world dares to stand up and say such things.

When Laurentiis was at a loss and forgot to answer, Luo Sheng took the initiative to continue to speak: "I roughly estimated that the price of Azure-4 can be about 20~30% cheaper, plus the quality of our products, the chips we researched ourselves, Azure-4 really dropped, for example, the retail price is 800 euros, my product can be immediately boosted by more than two or three grades compared with peers on the existing basis, and the result is that there will be no Samsung, iPhone for smartphones in the European market, and there is only one brand left." ”

Luo Sheng then added: "In fact, the pricing of the Azure-4 flagship machine was established after a long discussion by the company's executive board of directors, and many people in the board said that the price can be reduced, and the price can be sold cheaper, and our profit can be higher in absolute numbers." I know that some money can be earned, but I can't earn it, so I have to leave it to someone else to earn. ”

Laurentiis really doesn't know how to take this sentence, so people just explain in this sentence that I raised the price to make a living for my friends.

Reducing the price of friends is a dead end.

She can imagine how heartbroken her peers in the smartphone industry listened to the video of the interview when it was released.

In fact, the hot sales situation of Azure-4 in Greater China also proves that Luo Sheng's words are justified, the products are sold so expensive, consumers are still rushing to buy, if the price is reduced by 25%, friends really have no way to live.

Laurentiis is secretly envious, when can German companies say such domineering things?

It is rare for an entrepreneur to be able to achieve such a state of enterprise. It happened in China, which made Westerners like Laurentiis feel incredible, and even a little difficult to accept.

In the end, Laurentiis quickly skipped the topic, because she realized that continuing to develop on this issue would only make the other party unscrupulous, and it was justified, which was too deadly.

However, it can only be said that Laurentiis is still too young.

At Luo Sheng's current realm, he thinks he is expounding a fact, but from the perspective of a third party, it is another matter, this is pretending!

"Mr. Luo, regarding the public opinion caused by the recent proposal of the North American Federal Department of Justice, are you worried that the Cote d'Azur and Bluestar Technology are at risk of being stifled in the entire international market?"

Faced with such a question, Luo Sheng smiled indifferently, and replied lightly: "It is impossible for North America to strangle us, because the world cannot do without us......"

Laurentiis: Don't you pretend to be good?

Luo Sheng didn't know what the other party thought in his heart, so he said to himself: "...... Because we are more advanced now, I think that even if the North American authorities really persuade more people to temporarily not use our products and services, then our business can shrink a little smaller, not a big deal, the outside media likes to hype, what to hear this news scares me can't sleep at night, nonsense, I'm fine. ”

Well, An Qingxue, who is standing outside the camera, has the most right to speak.

Luo Sheng added: "The second is that North America is constantly questioning us and picking on us, which is actually forcing us to make our products and services better, and the investment in R&D budget on the Cote d'Azur will increase from $42 billion this year to $55 billion next year, which is not showing off." ”

"Bluestar Technology has also gone from more than $10 billion before last year to a five-year strategic plan of $150 billion, so to a certain extent, I would like to be thankful, because of this, it allows us not to be complacent because of a little achievement now, it is North America that makes us realize that we still have a lot to learn and improve, and they are designed to urge us to keep improving."

Laurentiis was speechless, you have become the richest man in the world, the listed company with the highest market value in the world, and the company with the most brand value in the world, which is a small achievement in your eyes?

Can you still have a good interview?

Laurentiis suppressed what he wanted to complain about, and then asked, "If North America succeeds in convincing its allies to boycott your company's products like last year's against Bluestar Technology, what kind of impact will this have on your two companies?" ”

Luo Sheng smiled: "The impact is definitely a little, but the problem is not big, North America does not represent the whole world, only a part of the people, through the sales of Azure-4 in China, we are not unable to live without losing the international market." ”

Laurentiis: "Have you thought about how important your two companies are in terms of investment programs and employment opportunities for the future of the German and even Eurozone markets? Can you guarantee that you will not exit the eurozone market and will not take jobs out? ”

Luo Sheng smiled, but said in his heart: Xiaoxiao, finally showing the fox's tail, this is probably the most concerned issue for you Europeans.

In fact, it is not difficult to speculate that last year, Bluestar Technology alone reached a cooperation agreement with the European Union, not only allocated more than 10 billion euros of corporate partner rescue programs, but also promised to provide tens of thousands of new jobs in Europe, and Europeans have tasted the sweetness.

After all, Europe is now mired in a debt crisis, and super-large multinational companies like Bluestar Technology are actually something that Europe cares about very much, and all problems come down to jobs.

Bluestar Technology alone has brought nearly 150,000 jobs across the European Union, which is a direct employment opportunity, not to mention an indirect economic engine effect.

Last year, in the face of the blow of North America, in order to protect the EU market, Bluestar Technology reinvested most of the profits earned in the EU into the European market.

The EU is a love-hate affair that jumps between euphoria and apprehension.

I am glad that Bluestar Technology has brought a large number of employment opportunities, and I am worried that Bluestar Technology's penetration in the EU market has further deepened and become more interdependent.

In the face of Laurentiis's question, I saw Luo Sheng pretending to be serious and firm without any flaws and said: "You don't have to worry about this, I will continue to increase investment in the euro area, whether it is Blue Star Technology or the Cote d'Azur, we still have a lot of trust in the euro area, and we also hope that the euro area can trust us more, and we will invest in Europe on a larger scale, because if North America does not trust us, we can transfer the budget originally invested in North America to Europe on a larger scale." ”

This is undoubtedly quite tempting for Europe, you must know that the North American market is a consumer market, and 70% of the GDP contribution of the United States is from local consumption, which is a sky-high number, and it is also why companies all over the world, including Luo Sheng's Cote d'Azur and Bluestar Technology, are going to open up the North American market.

It also reflects the sheer scale of investment in North America, if all of it were to move to the eurozone...... Europeans mired in debt crises really find it hard to resist the temptation.

"I'm looking forward to seeing your company's investment in Europe in the future." Laurentiis looked at Luo Sheng to move on to the next topic: "We noticed that the Cote d'Azur now has more than 100,000 patents in its hands, and Bluestar Technology also holds more than 70,000 patents, will you weaponize them?" In particular, some of the core patents of the Côte d'Azur? ”

The two companies are no longer the little brothers of five or ten years ago, and now the technology is accumulating.

Taking the components on the Azure mobile phone as an example, although the final molding of the mobile phone cannot be 100% localized, and the support of supply chain partners around the world is required, the intellectual property structure is extremely complex, and the "blue core" chip in the mobile phone is completely designed by the independent IC design products of the Cote d'Azur and Lens Semiconductor, but it is based on the instruction set architecture of the British ARM company.

The raw materials of the chip come from Japan's Shin-Etsu Chemical, and the chip foundry is Semi-Manufacturing, but the process process uses its own FinFET patent, which is used by semiconductor manufacturers all over the world, including chip foundries such as Semiconductor Manufacturing Co., Ltd. and Intel, and the front-end EDA software of the chip is provided by North American companies.

It is precisely because of such a complex interdependence, or mutual constraint, that Lao Mei only announced the proposal this time, rather than directly and formally authorizing the adoption of the ban.

Otherwise, with Lao Mei's urine sex is really anxious, it is definitely a big jump when it comes up, how can you put a Poke skill to explore the situation first and then look at the next step?

At this time, Luo Sheng heard this question and said with a smile: "We have a lot of intellectual property rights, but we will not weaponize them, but intellectual property rights are created through labor, and our annual investment of tens of billions of dollars is real, and we also want to protect our labor creation, but also because in today's globalized economic system, enterprises cross-license each other, and it is necessary to pay some money to each other." ”

"There are a lot of big multinationals in the world that pay us royalties every year, but because we all have non-disclosure agreements, I can't tell you which companies are named and how much they pay, right, haha."

Seeing Luo Sheng's bright smile, Laurentiis had no choice but to smile gracefully, but the other party's smile gave her a bit of intriguing.

Definitely made a lot of money.

Of course, it made a lot of money, and I don't look at the Cte d'Azur's 2013 annual report of more than 200 billion US dollars, which was not created out of thin air, but the 2013 annual report has not been disclosed to the public.

Of course, the more the better, but sometimes you don't need too much, and holding a few core patents that are inseparable from the industry can be better than hundreds of ordinary patents.

Luo Sheng added with a smile: "It is not our original intention to weaponize patents, we will not use it as a weaponization to inhibit the development and progress of human society, the reason why we have not asked more companies for money over the years is largely because we are too busy, our development is too fast, I don't want to be modest, whether it is the Cote d'Azur or Bluestar Technology, the speed of development is seen by the whole world." ”

Laurentiis gave up because he found that there was no way to stop the richest man from pretending to be the richest man, and he was pretending to be quiet, and even had some more details in it.

Luo Sheng said jokingly: "When we are not so busy, we have extra energy, and we will ask people for money when we have free time, but we don't necessarily want much, not as much as Qualcomm, we can symbolically ask for a little less, we mainly make friends." ”

Qualcomm: "??? ”

Not only Qualcomm is inexplicably lying down, but at the same time, those multinational companies that have signed a confidentiality agreement also have an MMP to say, why sign a confidentiality agreement? It's not because you Luo Sheng is ugly and not much better than Qualcomm at all.

If it is made public, it will be detrimental to the company's operation, it will hit the confidence of investors, affect the company's stock price, and so on.

But he was very helpless, because he couldn't say it, so he could only watch Luo Sheng talk nonsense with his eyes open in the open media, and he was all alone......

Laurentiis subconsciously said: "Are you busy now, Mr. Luo?" ”

Luo Sheng: "It's still very busy now, and we won't do the stupid thing of picking sesame seeds and losing watermelon, so don't worry, we won't go to the door to ask for money now, and we have a lot of money that we can't spend now, so why do we want so much money?" Asking for too much is actually a kind of trouble, and we don't ask for trouble. ”

Laurentiis: "......"

This interview can't be unfolded happily anymore.

……

Chinese Net