On January 20, when the outside world focused on the Cote d'Azur and the tide of technological change in the semiconductor industry, Bluestar Technology completed a major layout action in a low-key manner at this time.

It was only after the news was revealed that people paid attention to it.

The changes in the semiconductor industry have attracted too much attention in recent times, so that the news of Bluestar Technology has not attracted much attention.

On this day, Bluestar Technology Group, Oushan Retail, and Nontai Group announced that they had reached a strategic cooperation agreement, and Bluestar Technology will invest 20 billion yuan to directly and indirectly hold 39.61% of the shares of Gaoxing Retail, thus becoming the second largest shareholder of the latter.

As an Internet giant, Bluestar Technology Group has fascinated a large number of people, and they are a little incomprehensible, why did you go to the traditional retail market as a high-tech company?

However, someone understood part of it.

That's Ali.

This incident has caused a huge shock within Ali, don't look at the current majority of people's vision has been pulled away by the changes in the semiconductor industry, but the domestic competition between Bluestar Technology and Ali is becoming more and more intense, and Bluestar Technology is generally in the active side, and the competitors are quite passive.

This incident is definitely not good news for Ali.

The outside world can't understand the operation of Bluestar Technology to enter the traditional retail market, but Ali's people can see at a glance the purpose of Zhang Bowen, the No. 2 person of Bluestar Technology, - to focus on offline payment.

Nowadays, the competition for online payment is becoming increasingly fierce, especially for Alibaba, it is also important to find a new way to lay out a huge offline payment entrance.

This year, Bluestar Technology relies on the advantages of its social products to occupy a large number of online entrances, making the share of Squeaky Pay in the mobile payment market drop sharply from the highest 75% to the current 52%.

In the case of the failure of the online payment window competition, Ali began to discuss the issue of offline entrances internally, but he never expected that when they were discussing, competitors had already entered the market in a big way.

Obviously, at this point, Bluestar Technology shows a more long-term vision than Ali, and the pattern is obviously larger, at least the response speed is faster.

Ali was really anxious this time.

There is no need to argue anymore, and directly find offline entrance-related enterprises such as supermarkets and department stores that Bluestar Technology has not yet targeted.

In this era of fast fish eating slow fish, one step later may be gone.

This matter has been analyzed and interpreted by many people in the industry, and the results are unanimously agreed that Bluestar Technology occupies the offline entrance in the overall situation, which is actually true, it is Zhang Bowen's layout, but they definitely did not expect Luo Sheng to use this to lay out the first batch of LiFi's commercial landing plan.

Large shopping malls and supermarkets can use the light signals emitted by indoor LED lights to locate customers, push product information about nearby shelves to customers, and customers can also use their smartphones to determine their indoor location.

Today's smartphones do not yet have the support of LiFi technology, but the information can be relayed through the corresponding exchanger, and then sent to the current smartphone terminal, and the user only needs to download the corresponding APP one by one.

This is a transitional addition that can be eliminated when future phones can directly support LiFi technology.

……

Science and Technology Complex Building.

“…… I have always said that the investment layout of Bluestar Technology is like playing Go, which is to have both the field and the momentum, and carry out the long-term and short-term layout, and everyone slowly begins to see some connections, which requires a process. We are gradually infiltrating and sinking, not in one step. Offline enterprises hand over the online part to us Bluestar Technology, and we help them develop the offline part better, which is the principle of all cooperation. ”

"For example, Yingtai, the digitization of members has been basically completed, and Gaoxing is an industry leader in the field of FMCG and food, with a nationwide network, and four or five billion consumers in the future can benefit......

The picture that is being shown on the TV news is the picture of Zhang Bowen being interviewed by reporters, he appeared in HK today, and the press conference was also attended by William Hubble, director of Runtai Group and CEO of Osun Retail, and Rudovich Hollinier, CEO and executive director of Gaoxing Retail.

Zhang Bowen's appearance in HK is Bluestar Technology's strategic stake or acquisition of traditional retail commercial companies.

"Lao Zhang's skills in fooling people are also getting better and better." Luo Sheng looked at Zhang Bowen in the news screen, and couldn't help but tease, and as he spoke, he sent a piece of snack into his mouth.

"Brother Luo, Professor Hyland Haas said that they have completed the development of LiFi's APP and the trial operation is over, Mr. Zhang selected 40 LiFi commercial landing pilots, and the group discussed six major commercial scenarios, you can see the report for details."

An Qingxue walked over and handed a document to Luo Sheng, who said "um", gave the snack plate in his hand to the other party, clapped his hands and picked up the document to open the list.

"It's pretty good, let's go ahead with this."

Luo Sheng looked at it for a while and nodded with satisfaction, this internal comprehensive research report listed six major application scenarios of LiFi visible light communication.

First, indoor network access: in the future, the world's LED lights will reach tens of billions, and visible light communication can achieve ubiquitous network access through LED lights.

The second is mobile payment: the use of the smartphone's own LED flash and camera to achieve mobile payment function.

The third is indoor positioning: large shopping malls and supermarkets use the light signals emitted by indoor LED lights to locate customers, which is also the first application of the 40 commercial landing pilots, and one of the purposes of Bluestar Technology's entry into the traditional retail market is to quickly promote the commercial landing of LiFi technology.

Fourth, the Internet of Things: LED lights and light detectors are configured in intelligent hardware, and network connections are realized with other hardware through visible light communication technology.

Fifth, the industrial Internet: through the LED lights in the factory and the light detectors of the machinery and equipment manufacturers, the remote control and operation status monitoring of the machinery and equipment are realized, and the interconnection between machines is realized.

Sixth, intelligent networked vehicles: use LED lights and image sensors on the vehicle to transmit vehicle information, or use LED traffic lights to broadcast traffic conditions and emergencies on nearby roads for vehicles.

Of these six application scenarios, the first three have already met the conditions for initial commercial implementation, while the latter three still need the advancement of other infrastructure and related technologies, but the final trend will not change.

All the plans have been laid out clearly.

40 supermarket commercial landing pilot branches in major cities across the country, there is a large leap supermarket in Sioux City was selected for the pilot, has been closed, the announcement posted is that the mall is in the process of upgrading its hardware for about 10 days.

The speed progress can be said to be fast, and the major pilots are upgrading the hardware in three shifts.

To say that the happiest is Hyland Haas, the relocation of PureLiFi from Europe to China as a whole is the right choice, Luo Sheng did not break his promise, poured a lot of resources into it, and the project was launched without the slightest drag.

After Hyland Haas came to China, he was also amazed by the efficiency here, and if it was placed in Europe, I am afraid that it would not be possible to carry out such a large-scale pilot commercial landing in two or three years.

He is also the head of a company, and he knows how laborious it is to schedule and coordinate various departments, and launching a product does not mean that the technical pain points can be solved to provide services to the market immediately.

Solving the technical pain points is only the premise of solving the market supply.

With the Cote d'Azur in mind, Hyland Haas was excited to sleep when he realized that his company, his technology and his products would embrace the entire Greater China market.

PureLiFi has the potential to grow into a $100 billion behemoth with a market capitalization of $100 billion.

As the days passed, the time came for February.

Cote d'Azur, Bluestar Technology, PureLiFi, Gaoxing Retail, and Runtai Group jointly announced the news of the "Smart Supermarket" pilot, and 40 commercial indoor shopping malls and supermarkets that applied LiFi technology support have completed the upgrade and opened to customers to experience.

All of a sudden, everyone was caught off guard.

It feels as if LiFi technology was only exposed yesterday and is commercially available today?

Luo Sheng's layout of the traditional retail market also has this purpose, everyone suddenly realized, all of a sudden, these 40 commercial landing pilot supermarkets, shopping malls have become the focus of attention, industry people have gone to the field inspection, the pilot near the ordinary melon people and consumers are also admired.

This unexpected move was released too suddenly, and SIA was stunned.

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Chinese Net