Chapter 089 ["Azure (Azure)" Plan]

After seeing the concept map that subverted the imagination, the employees in the audience were finally able to understand why the boss felt that the smartphones on the market were ugly, and now their imagination was led to a new realm by the boss, and the original fashionable smartphones in their eyes suddenly felt loveless.

Luo Sheng used a concept map to successfully raise the aesthetics of more than 1,000 employees to a new level, and the employees couldn't help but think that the Motorola just now compared the mobile phones in the concept map, and the four smartphones were indeed ugly.

Sure enough, there is no harm if there is no contrast.

"What we have to do is to bring the things in the concept map to life." Luo Sheng looked around the audience and said slowly: "Some people will think and doubt, can this be done?" When I founded Bluestar Technology, no one thought that we could go so far today, and I firmly believe that we can go further. The same is true of the Côte d'Azur, and sometimes, it's done before it is said. ”

I don't know who took the lead, but after Luo Sheng's words fell, a round of applause suddenly sounded in the multimedia conference hall.

Immediately after that, the audience erupted in warm applause.

Yes, if you go back to the beginning of Bluestar Technology's business, I am afraid that few people will believe that Luo Sheng can lead the company to the point where it is valued at 27 billion yuan today.

This year he founded a new company again, will the Côte d'Azur replicate the miracle of Bluestar Technology?

But with Zhuyu in front, it undoubtedly made everyone's confidence surge a lot, Luo Sheng's sentence [We are no worse than foreigners] touched everyone present, and everyone's hearts surged with a wave of unyielding and passionate energy.

"This guy can always mobilize everyone's inner excitement in this situation." Qin Weimu looked at Luo Sheng silently, and muttered secretly, his clever mouth couldn't help but reveal a charm arc.

Although the more than 1,000 engineers present signed a confidentiality agreement one by one, Luo Sheng only showed them the industrial design concept idea of the wireless terminal made by the Cote d'Azur company, that is, a one-sided view of the appearance, not to mention the three-view view, let alone the internal structure and more detailed things.

The concept image of the smartphone he just showed was also black, and the content on display was very limited, not because he didn't want to show more, or because he didn't want to tell them more, but because he had to do it out of confidentiality.

Because the time span is too long, the Cote d'Azur started too late and has no technical background, everything must be accumulated enough to produce products, Luo Sheng cannot absolutely guarantee that among the more than 1,000 people, none of them will leave their jobs during the research and development period.

Industrial design also has intellectual property rights, and the design scheme of the concept drawing just now needs to apply for patent protection.

Only Luo Sheng knows that in order to develop a real smartphone from scratch, it is necessary to innovate at least two or three hundred new patents for software or hardware, and develop a smartphone, this kind of technology-intensive product requires dozens or hundreds of different design or R & D modules, and some people only know one of the modules, such as power management, and the other modules do not know.

This is also a means to keep the technology secret and ensure that it will not be leaked, so it is impossible for Luo Sheng to tell all aspects of mobile phone research and development at this meeting, and will only arrange them one by one after assigning tasks next.

After the meeting, while everyone was still unsatisfied, Luo Sheng personally paid out of his pocket to invite everyone to have a dinner at the hotel.

Three days later, Luo Sheng set out to set up the "Cte d'Azur Laboratory", which is now unknown, but Luo Sheng went to Huaguo's "Bell Laboratory".

Entering June, the Côte d'Azur company has been established in March, and all the preparatory work has been completed in nearly three months.

Luo Sheng personally gathered the company's more than 1,000 engineers to form a research and development team codenamed "Azure" and began the project, which was classified as highly confidential by the company.

Looking at the next few days, Luo Sheng spent a week for him, personally subdivided the team of 1,000 engineers into 82 groups, and selected 15 product managers to manage their respective R&D teams, and these product managers reported directly to Luo Sheng, and he himself was mainly responsible for the chip design and development of the "Blue Chip" project, the research and development of the operating system and the industrial design.

These three modules are directly led by Luo Sheng.

In the [Azure] project, the chip design and development is Qualcomm's CDMA code division multiple access chip, which is impossible to bypass Qualcomm's patent barriers in the current 2G network era standards and 3G network era standards, and even in the future 4G network era standards, it is difficult to bypass Qualcomm's patent barriers.

Qualcomm holds more than 3,900 patents on CDMA and related technologies, more than 130 telecommunications equipment manufacturers worldwide have licensed CDMA patents, and more than 190 companies have been granted patent portfolio use rights for Qualcomm CDMA products, including 120 companies licensed to manufacture and sell CDMA products.

Up to now, Qualcomm has been unrivaled in the field of wireless communications, and its WCDMA, or 3G technology, has led the industry.

This year, Huawei established a joint venture with Siemens to develop TD-SCDMA mobile communication technology for the domestic market, and now 2G is the mainstream of mobile communications, but the 3G standard has already been formulated, as long as there are CDMA letters, it means that it has the shadow of Qualcomm, and the company has now begun to invest in the research of 4G technology.

Now 2G is the mainstream, 3G is popular, and Qualcomm has started the research and development of 4G technology internally, which shows that in the next five to ten years, in the field of wireless communication, no one can shake Qualcomm's hegemony, no matter what, Qualcomm's technical standards must be used.

Luo Sheng's thinking is very clear, the early stage must be inseparable from Qualcomm, he has witnessed the future He knows very well that in fifteen years, he will face the technological blockade of Europeans and Americans, and he will be reborn through it, this situation may even happen in advance, so Luo Sheng acquiesced in his heart that North America is very likely to jump over the wall and use the power of the country to suppress it in about ten years.

The "Plan B" of the Cote d'Azur company is a must, as long as Lao Mei does not take the initiative to tear his face, then continue to play happily together, this is all considered in the future, as for Luo Sheng now, there is no need to worry at all, because Lao Mei's attention is now all on the Middle East world.

There is no way to bypass Qualcomm's standards at the moment, because the communication infrastructure is there, but Luo Sheng did not directly choose to buy Qualcomm's chips and software, and directly bought and assembled it, so there is nothing to do with the "blue core" project.

The "Blue Core" project of the Cote d'Azur is currently licensed by ARM and Qualcomm to design and manufacture chips by itself, and then designed and developed by itself.

Qualcomm's technology licensing department has three licensing methods, and authorized manufacturers can use a variety of officially produced and marketed products.

The first is to buy chips and software directly from Qualcomm, the second is to buy chips from Qualcomm's ASIC licensees, and the third is to design and manufacture chip solutions yourself.

Obviously, Luo Sheng chose the third option, which was to design and manufacture chips by himself after obtaining the license, which had to benefit from the country's accession to the WTO and was able to participate in the great wave of economic globalization.

As early as 2000, Qualcomm set up a venture capital arm to provide strategic investment in early-stage high-tech companies with a start-up capital of $500 million to ensure that the entire industry continues to move forward in the competition, with lower prices, enhanced features and greater sales.

In June last year, Qualcomm announced the establishment of a $100 million venture capital fund in China, aiming to invest in cooperation with innovative companies in China to promote the application of wireless services.

Reed Communications, which has been acquired by Luo Sheng, received $3 million in venture capital last year, and Luo Sheng doesn't look down on the small 3 million, and the registered capital he gave to the Cote d'Azur company exceeded $300 million.

The news of the acquisition of Reed Communications reached the ears of Qualcomm, especially after the investigation, it was found that the registered capital of the Cote d'Azur exceeded 300 million US dollars, and it was the founder of Bluestar Technology, which attracted the attention of Qualcomm.

Even if Luo Sheng is the founder of Bluestar Technology, just look at the registered capital of the Cote d'Azur, which is quite strong among domestic manufacturers, and the wholly-owned acquisition of Reed Communications is a bright brand, which is to go to the wireless terminal manufacturer.

Qualcomm immediately concluded that Luo Sheng's Cote d'Azur would play a key role in the future Greater China market, so on June 11, Qualcomm headquarters sent a vice president, Harris Wade, to Sioux City to meet Luo Sheng in person.

It must be said that Luo Sheng's fame in Silicon Valley has played a great role, and it is no exaggeration to say that among the big names in the domestic science and technology industry, he is currently the most famous person in the science and technology circle in the United States.

Luo Sheng has made a name for himself on Wall Street and Silicon Valley, and many elites in the American technology and investment circles know that there is such a number one person, otherwise Qualcomm will not necessarily send a global vice president to talk in person, and it is enough to send a person in charge in Greater China.

That afternoon, the people sent by Qualcomm arrived in Sioux City and met with Luo Sheng.

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