Entering the new year of 2013, a few happy and a few worried, Bluestar Technology because of the biggest crisis in the company's history, is a sigh of relief, although it has lost too much international market, but still full of confidence in the future, but also has a comeback momentum.

After this crisis, the cohesion of the company's core backbone has also become stronger.

But at the same time, Alibaba, the second largest Internet giant in China and the largest e-commerce giant in China, and Qifubao, the overlord in the field of mobile payment, have felt a huge sense of crisis after entering the new year.

The source of this sense of crisis is Bluestar Technology, which has announced in a high-profile manner last year that it will deeply expand the Greater China market.

This New Year, Luo Sheng quietly gave Mr. Ma a "super red envelope" to celebrate the New Year.

……

Hangcheng, meeting of the operation department of Qifubao.

Mr. Ma, who was dressed in casual clothes for a meeting, joked to himself: "I really never expected Luo Sheng to give me such a big 'surprise' as soon as he came up in the new year, and this surprise almost frightened me a lot." ”

As soon as these words came out, everyone at the meeting also forced laughter.

Just earlier this month, the operation team of WeChat, a mobile Internet instant messaging social software under Bluestar Technology Group, did a seemingly trivial thing, but it directly detonated the ecological pattern of the third-party mobile payment market - WeChat payment.

That's right, at the beginning of this year, WeChat launched a third-party payment function, and only used a trick of the "WeChat red envelope" strategy to frantically pull users to tie cards during the New Year.

WeChat Pay was officially launched on February 3, 2013, which is also the traditional "Little Year" festival in China.

At that time, the third-party mobile payment market was bland, and as the overlord of third-party mobile payment, Squeakpay didn't care about anything.

But a week later, on Chinese New Year's Eve, the speed at which WeChat users tied cards was simply terrifying.

It has been about ten days since it was launched, and yesterday the official Weibo of the WeChat operation team announced that its mobile payment users had exceeded 50 million.

This news broke out and directly frightened Qifubao and the entire third-party mobile payment market in China, which was really frightening.

At this moment, Mr. Ma, who was attending the meeting of the operation department, was listening to a senior executive using a PPT introduction.

"We have conducted a comprehensive internal study on the lightning rise of WeChat Pay, and the user base of the product has reached a huge volume of 330 million, and we believe that this year should be the first year of WeChat commercialization, and WeChat Pay is one of the ways to commercialize it."

"According to our investigation, the strategy of WeChat red envelopes is inspired by the group's group company's 'start of work benefits' issued to employees during the Spring Festival, and they can develop WeChat red envelopes, which are simple and interesting, but can greatly carry the active atmosphere of social relationship chains."

"In addition, Bluestar Technology Group's cooperation with the Spring Festival Gala this year was a direct hit during the New Year, and in the absence of large-scale promotion, more than 13.5 million users participated from Chinese New Year's Eve to the first day of the new year, and according to the official data disclosed by the WeChat operation team, the first red packets on the day exceeded 48 million."

"Then it ushered in a continuous surge, so far the total number of red envelopes sent and received has exceeded 500 million, forming a national WeChat rush to grab red envelopes, quickly occupying the focus of the current topic, followed by the unstoppable trend of users tying cards."

Mr. Ma succinctly interjected a sentence: "A marketing model that obtains more than 50 million paying users at zero cost, why can't we think of the strategy of red envelopes?" ”

As soon as this remark came out, the managers in attendance pretended not to hear anything.

Mr. Ma couldn't help but complain: "Luo Sheng is really a chicken thief, no wonder he is called a shrewd person by Wall Street, I am under huge pressure and risk in front of me to promote payment tools, and when you think it's almost no problem, he comes, just go through a procedure, it's so annoying." ”

Speaking of this, Mr. Ma was angry, and he couldn't help but spit fragrantly.

The road of mobile payment came out with difficulty, and you didn't have time to enjoy the fruits of victory, but the people of Bluestar Technology came to grab the cake by the way, and it was called a relaxed and pleasant, which was the most annoying.

The manager standing in front of the big screen in the conference room also pretended not to hear the boss's complaints, and continued: "Due to the cumbersome process of binding bank cards, most mobile payment applications are facing the problem of 'cold start', and the so-called 'cold start' is how to persuade users to bind cards. ”

"The WeChat red envelope cleverly solves this problem, many users who receive the red envelope will choose to embody, which will naturally trigger the bank card binding behavior, under the catalysis of the red envelope, the number of WeChat cards has skyrocketed exponentially, the emergence of this innovative form of payment, WeChat payment has successfully completed the problem of 'cold start', and the rapid accumulation of initial payment users and account funds."

"I have to say that the innovation of Bluestar Technology is really quite amazing." Mr. Ma sighed, but added succinctly: "Squeaky Pay will launch a similar function as soon as possible." ”

The senior management of the operation department continued to expand the content of the PPT: "We have noticed the recent ...... of the WeChat operation department To be precise, it began to vigorously promote the layout of offline payment three days ago, and a large number of online and offline merchants have continued to access WeChat Pay, constantly finding reasons for users to use WeChat Pay. ”

Mr. Ma rarely showed a solemn look and said: "The emergence of WeChat payment has instantly changed the ecological pattern of mobile payment, and it is so vigorous and resolute that the entire industry has been caught off guard, and Bluestar Technology has announced the development of the mainland business market since last year, and it has been clearly said that the strategic focus will shift from the international market to the mainland market, and the biggest competitor of Qifubao is undoubtedly WeChat." ”

A kind of manager who attended the meeting was also emotional, Luo Sheng is really not a general shot, the shot is not ordinary, WeChat payment only took less than half a month to break the original ecological pattern of the current mobile payment.

Even Wall Street planted a big heel in his hands last year, and it was terrible to compete with such an opponent.

You must know that the time when Squeak Pay was established is the same as the time when Bluestar Technology was established, both were born in 2003, and the difference between the two is only a few months.

WeChat, a mobile Internet instant messaging software, was established in 2010 and born in 2011.

But even so, WeChat Pay not only successfully entered the mobile payment market, but also entered and gained a firm foothold at such a lightning speed.

This really frightened the overlord in the field of mobile payment, Squeakpay, and other peers were also stunned and have not come back to their senses until now.

WeChat's entry into the mobile payment market this time has made Mr. Ma see the charm of social software, and he is even more amazed by the explosive power of social software.

Without this prerequisite, the miracle of today's WeChat Pay would not have been possible.

Internet social networking, this is the field that Mr. Ma wants to enter with all his heart and brains, and he has tried all kinds of ways to tear off a piece of meat from the two major social "heroes" of Bluestar Technology and Tengxun for so many years.

It's good now, not only did I not eat the meat, but Bluestar Technology gnawed a large piece of meat on himself as soon as he made a move.

In the past, Bluestar Technology lacked interest in e-commerce, and even today in the vast business empire of Bluestar Technology Group, the e-commerce market is still blank and outside the borders.

But at present, the rise of WeChat payment has also made Ali feel a great crisis, God knows if Luo Sheng will also do such a thing here in e-commerce? Caught you off guard too?

Mr. Ma also couldn't stop sighing in his heart, Luo Sheng's sense of smell is keen, and his control of the pulse of the times is a must.

In 2013, at this critical juncture, the mobile social software WeChat was used to enter the venue, and even Mr. Ma secretly couldn't help but applaud, because mobile payment at this time happened to be at the first time node of the big outbreak.

In 2003, the birth of Squeakpay and its subsequent ten years, it was mainly based on PC payment.

But from this year, with the rise of the mobile Internet tide, the transaction scale has maintained an annual growth rate of more than 100%, and the total scale of mobile payment has exceeded 150 billion last year.

Bluestar Technology has shown that the strategic restructuring announced last year has shown that it is not good, and at the end of last year, it perfectly solved its own crisis, and now it has completely freed up its hands to deploy in the mainland.

And the first bullet of the new year, a starting style is so powerful.

It's no wonder that competitors feel a huge sense of pressure and crisis.

………………

Ps:

There is a question to explain, some readers complain that there are too many reports and data in the book, purely the number of words, to tell the truth, Xiaoyu has consciously compressed the content of the data flow before the book is put on the shelves.

But the route of this book is different from most business science and technology articles, many science and technology articles are the protagonist's company is not listed, 100% eat alone, but this book is directly reversed, the beginning of Bluestar Technology takes the route of financing and listing, for which many readers who like to watch eat alone are angry that the protagonist has such a big advantage and gives away shares...... I won't evaluate this, financing and listing, this is the core setting and theme selling point of this book.

Because of this, data is indispensable, listed companies have to release financial reports, and the fluctuation information of financial reports, market capitalization and other data is an intuitive feedback on the protagonist's company, what is the current situation, what scale, and how influential is the career development in the current time period.

After reading the previous content, you will know that the follow-up content has not introduced the user growth of Bluestar Technology's major social products, and the financial statements have disclosed detailed data such as month-on-month revenue, net profit margin, operating profit, growth rate, year-on-year growth rate, revenue scale and proportion of different businesses from the very beginning.

When Bluestar Technology made a profit for the first time, the data was described in the most detail, because it was the first time to achieve profitability, which was of great significance.

But as the plot progresses, the data description becomes more and more concise, and until now, the financial report data has only described two indicators - revenue and net profit.

If it is still written in detail as before, it may not be enough for two chapters, because the protagonist's career has become larger and larger, so everything that can be omitted is omitted, but the quarterly report cannot be omitted, and the core is revenue and net profit data.

It intuitively reflects the growth of the protagonist's career to that point, just like the level of the fantasy protagonist's growth value, if you don't explain, I don't know what the protagonist is growing to now.

To be honest, the content of the data report accounts for less than 5% of the total number of words in the whole book, only once every ten or twenty chapters, and the appearance accounts for about 35% of the chapter length at most, and like more than half of the previous chapter, it only appears once in seventy or eighty chapters.

Chinese Net