Côte d'Azur Corporate Headquarters, CEO's Office.

"Now the major media are reporting on the recent actions of friends, the headline is eye-catching, what 'Azure-5 is out, all peers are avoiding', 'scared to release new products', the Internet is also talking about it, in general, it is beneficial to Azure's brand image, which can expand the number of user base disks."

There are the company's No. 1 and No. 2 people sitting on the sofa in the rest area, and the person who spoke was Yao Jianhong, and An Qingxue was also next to her, but as Luo Sheng's assistant and personal secretary, she rarely talked, and most of the time was waiting for Luo Sheng's arrangements or memos on important matters.

Luo Sheng said lightly when he heard the clouds: "The title party, there are mostly killers, believe it or not, if you can't sell it, the title you see is diametrically opposite, just have fun." ”

An Qingxue said with a smile: "The June day, the child's face, sunny for a while, rainy for a while, change when you say it, the consistent attribute of the media." ”

However, Luo Sheng didn't want to express any prejudice against the media, as Qingxue Mei said, this is the consistent urine nature of the media, and their attributes and jobs determine that it will inevitably be like this, either to the sky or to the ground, all to attract clicks.

Although the report is exaggerated, it is also based on facts.

It is true that no well-known big manufacturer dares to put in the ring with the Cote d'Azur in the next year, and they all admit it, thinking that they will wait for Azure-5 to be sold in the market for a year and a half before going down.

In this way, the popularity of Azure-5 has gone down, the sales boom has passed, and consumers have almost returned to blood, and it is more appropriate to release their own products at this time.

Luo Sheng, the public opinion of the outside world, did not care too much, and immediately talked about another matter.

"I've read the email report you sent, the management should have discussed it, what do you think?"

The so-called email report, which reported the content of several well-known domestic friends came to the company to consult some possible cooperation issues, that is, technology licensing distribution, the reason is that Luo Sheng answered the questions to the questioner on the day of the press conference.

The so-called technology licensing distribution is to hope that each manufacturer can obtain a single technical advantage from the Cote d'Azur, and the rest compete according to their ability, for example, manufacturer A can be the main screen technology, manufacturer B can be the main camera, and so on.

Azure-5 mobile phones are now almost all leading domestic and foreign advantages, screens, systems, cameras, processors, etc., and a manufacturer's technology license can not threaten Azure-5 mobile phones.

Friends want to be able to get "a skill" from the Cote d'Azur, so that they can raise the price of their own products, the technology is still the golden sign of the Cote d'Azur laboratory, and Luo Sheng will not let Azure-5 reduce the price, friends are very confident that they can raise the price if they get the technology, and consumers will pay the bill.

Yao Jianhong heard Luo Sheng's inquiry, and immediately replied: "The management has already discussed this matter once and thinks that it may be a try." ”

Luo Sheng: "Reason? ”

An Qingxue, who was sitting next to her, helped Luo Sheng make a cup of tea, and gave Yao Jianhong's cup to a half-full, and then didn't listen much, Luo Sheng told her to respond.

"Thank you." Yao Jianhong took a sip of the teacup, and then analyzed: "First of all, Azure mobile phones can only raise prices and not reduce prices, which is not only to stabilize the industry pyramid to ensure that our company is at the top of the structure, but also to avoid the absolute monopoly of the industry, so the price cannot be reduced, which is the basic problem." ”

It is a well-known fact that the Cote d'Azur has taken 80% of the industry's profits, but the market share has now fallen to about 12%, and the proportion of industry profits is increasing, which is a bit exaggerated.

With such a market share, the anti-monopoly investigation will never fall on the head of the Cote d'Azur, at least not on the smartphone business of the group company.

Luo Sheng nodded approvingly, he continued to listen and did not speak, and Yao Jianhong analyzed one by one: "But the problem lies in the long-term hidden dangers, if friends can't keep up with the speed of technological progress, the Matthew effect will eventually take shape, because it is impossible for my group company to stop the pace of technological progress to wait for them, which is unreasonable and unrealistic, the result is that the technology gap is getting bigger and bigger, the industry dividends are clean, and no technology will eventually be eliminated by the market." ”

Luo Sheng, who heard it, couldn't help but shake his head with a smile and sighed: "Shocked...... In these years, it is also a trouble for technology to develop too fast, and you will not be able to worry about what to do. ”

Yao Jianhong couldn't help laughing, I don't know how many friends and businessmen hope to cause trouble, but in Luo Sheng's context and the long-term consideration of the Cote d'Azur, it is indeed a trouble, and the feelings are naturally different from different positions.

The problem here is not in the competitors, but in the supply chain system.

The Cote d'Azur technology is advancing rapidly, and it is impossible to stop and wait for others, which means that suppliers must keep up with the pace of the Cote d'Azur, so Luo Sheng will share more profits with suppliers, and suppliers also know this, there is no free lunch in the world.

Suppliers have to keep up, what should friends do?

Another unavoidable reality also comes.

Why should suppliers take orders that don't make money, or even list that may lose money when calculating the general ledger? For example, for Xiaomi's order, the supplier has every reason to refuse the order, firstly, it cannot make a few dollars, and secondly, it can cut the backward production capacity, optimize the allocation, and eliminate unreasonable operating costs.

This is the inevitable behavior of the enterprise, and the supplier is not a good person, and they are the masters of reality, and there is nothing to say.

But the supplier's behavior is a catastrophe of slow death for other technologically backward mobile phone manufacturers, and at that time they can only go on their own, but this requires more money, such as Xiaomi, who can't afford to pay the order fee to the supplier, and wants to repeatedly reduce the price, you can still expect Xiaomi to start a new stove by itself, unless the financing is given to burn, but will the VC give money?

This is also a real problem.

Obviously, this is impossible, and the result is that sooner or later, this unsustainable model will collapse and eventually go bankrupt or transform.

Since then, it has been declared out.

If this series of problems occur in the future, the Cote d'Azur, as a leading enterprise in the industry, will not encounter trouble now, but what about the future? If we ignore it now, we will not be able to avoid any of the problems we should face.

Preparing for a rainy day is the hallmark of Luo Sheng, and the Cte d'Azur is now a world-renowned group that has crossed over to a tech giant, and what it is looking for is a trend that will be ten or even twenty years from now.

Luo Sheng said in a deep voice: "It's no problem to license and distribute technology, and it's no problem to cooperate, you have to add money." This is actually a good thing, which is conducive to maintaining the stability of the industry pyramid structure, and it is also conducive to the unshakable position of Azure mobile phones in the high-end area. ”

An Qingxue couldn't help but glance at Luo Sheng, who looked at Yao Jianhong when he said this: "But has your management considered the issue of ploughshares for glory?" ”

The Cote d'Azur and Ploughshare have had a strategic cooperation agreement for Glory, in fact, this agreement is actually a way of licensing, this model has begun to be done, Glory is like this, but it is the exclusive authorization of the second-generation technology, and there is no sign of the Cte d'Azur laboratory, the outside world, especially consumers, do not know that the technology of Glory is actually the legacy of Azure's second-generation technology.

And if the Cote d'Azur cooperates with other friends, it will be difficult to bypass the cooperation agreement with Huawei Glory, and if it is not handled well, the former strategic partners will face Bo in court.

At this time, Yao Jianhong and Luo Sheng looked at each other, and said: "The management has considered it, and the people from the legal department have analyzed the potential legal risks. ”

Hearing this, Luo Sheng held the back of his head with both hands, leaned back against the sofa, crossed Erlang's legs, and then stretched out another hand and nodded towards Yao Jianhong to take it back.

Seeing the boss's move, Yao Jianhong added: "Mr. Luo, is it inappropriate? ”

Luo Sheng said: "This is even more excessive, Lao Yao, although the shopping mall is treacherous, and it is not worldly, but it cannot be completely sophisticated, even if we win the lawsuit, we also show our ruffianism, in fact, what we lose is morality, we are not a small workshop, we are a world-renowned top technology company, do you say it or not?" ”

Yao Jianhong: "This ......"

Luo Sheng added: "As an industry leader and a technical oligarch, the Cote d'Azur should have a big picture and a big mind, others are considering whether they can make money, and our group company does not have this problem to jump to a higher level, so we have to further consider whether the money can be earned or not, and we must do something and not do something." ”

At the end, the office fell silent, Yao Jianhong couldn't help but secretly savor what the big boss meant, he heard the meaning of the words, and his thoughts quickly spoke again:

"What Luo Sheng said is, I have not thought about it, this is indeed powerful, the Cote d'Azur in 2004 when Huawei stood up to support, whether it is to take the business cooperation they need, the company can rise so fast, Huawei's generosity is indelible, Lens Semiconductor's shareholding structure and shareholder agreement is the witness and evidence of all this, if it is really done, although it is not illegal but it is unrighteous after all."

Speaking of this, Yao Jianhong changed his words and added: "But Mr. Luo, I suddenly had a temporary idea, so I simply went to talk to Yu Dazui about this matter directly, and said it openly." ”

"One is to make a gift, the gift is still in front of the sincerity of our group company, we really want to do this, but we care more about the relationship between the two sides, and we have not forgotten that you once pulled me, if you don't agree, we won't do it, and the right should be a gratitude."

"Second, let's make it clear the purpose of licensing technology distribution, whether it is good for the whole industry in the short term and long term, peers can raise prices in the short term or two, and of course Glory has to participate in a piece of the pie, and everyone will make the whole plate bigger, even if the market share remains the same, but the profits eaten in it are also because the cake is bigger, and they are fuller."

Qingxue Meiji next to her was also quite sideways when she heard Yao Jianhong's words, in the end, she was the second person in the company, first affirmed the words of the big boss, and then came to a twist, at first glance, she was a master who would come to things, and she could become the second person in the company's real power, so naturally there was something.

Qingxue Meizi has followed Luo Sheng for so many years, and she is not the girl who was not deeply involved in the world at the beginning, she also found that Yao Jianhong's move is very good, and this ball is a little wonderful.

What is a temporary idea? I'm afraid I've thought about it in my heart for a long time.

After listening to Yao Jianhong's suggestion, Luo Sheng glanced at him with a smile and meaningfully: "Maybe you can give it a try." ”

When Lao Yao heard this, he also knew that he had guessed Luo Sheng's true thoughts. Sure enough, what is said in the mouth should be understood separately from what you want to do in your heart, and it is often the other way around.

The big boss is a typical catch-up and says don't, I still want it in my heart, and I want it all, I want my life, and I want to benefit.

Yao Jianhong actually knew that Luo Sheng would definitely agree to the management's proposal, otherwise he would not personally bring up an email report to talk about this matter, and Lao Yao would know the result from here.

Because sooner or later, this problem is obvious to the Cote d'Azur, it is unavoidable in the future, and it will eventually have to be faced, whether to take precautions now or to hold on to the future temporarily, with Luo Sheng's style of doing things, how to deal with it is obvious.

Yao Jianhong put down the coffee table, got up and said, "Mr. Luo, I'll go and discuss this matter with my friends, I'll go and prepare to talk to Yu Dazui on the phone first." ”

……

(End of chapter)