0884 New Product Selling Points
"It's okay to call me a gringo, we also call foreigners in the United States like this, everyone may feel hostile and offensive, but the good guys and bad guys are always balanced, whether it is hostile or not, it depends on people's understanding."
Jason's words are vague and his tone is a little helpless, but Shen Dapeng can understand that although people are not born equal, they are never born hostile to each other, and they are all 'self-righteous' outlook on life and values that are bred with the growth environment and education.
Like the abnormal development of the online world in the previous life, it brought convenience and speed to people, but also caused people in different regions to have an undue estrangement, and the region was black.
It's like a person who has never been to Sichuan Mansion and heard a word from a bystander's mouth, so he will say on the Internet that the people in Sichuan Mansion are 1.6 meters tall, thin and small.
As everyone knows, in the national defense war that year, the Sichuan government sent 3 million troops, with more than 600,000 casualties. A kid who has never set foot in the land of Sichuan, but just thinks about wandering in the online world, why should he gamble on the territory and city walls that his ancestors built with their flesh and blood?
People live for a lifetime, and plants and trees for an autumn! Pathos has been in the world for decades, even if you are born unequal, even if the circumstances are very different, but the minimum respect for others must still be there, a sentence of 'hello', 'thank you', 'you're welcome', just a few words, can be exchanged for harmony between people, isn't it worth it?
"Jason, it just so happens that you know a little bit about functional drinks, would you like to do me a favor?"
Shen Dapeng doesn't know much about functional beverages in his mind, and he is still in the period of competition among several major domestic brands, and he knows very little about foreign brands.
The most important domestic brands are in an irreversible decline in the competition with Red Bull, which also shows that similar formulas, tastes, and concepts are not enough to gain a foothold in the functional beverage market.
And just listening to Jason's tone, in the functional beverage consumer market in the United States, it seems that there are a few brands that can compete with Red Bull and stand on their own, so there must be something unique that domestic brands have never understood.
"Soryy, I don't know very well, but when I stay up late to write code and program, I often need refreshing drinks, coffee, Red Bull, Rockstar, Monster, are all our favorites, and most people can accept.
Needless to say, Red Bull is the most popular energy drink in the existing market, followed by Rockstar, with the same price, double the amount, and more than a dozen flavors, the main thing is completely different from Red Bull The formula and flavor, as well as your traditional Chinese medicine formula flavor.
As for Monster...... It's also a variety of flavors, cool packaging, and Hansen's brand reputation, which can also occupy a pretty good market share, and I don't know about the rest, uh, and ...... Their packaging is not plastic bottles, it is all metal cans, although I don't understand why, at least it looks a little more high-end. ”
Although Jason is handsome and capable, he is still a typical science and engineering man after all, and it is difficult to observe and experience things outside of work, and it is not easy to understand and express so many opinions.
Tang Wei continued to taste the trial suit that he thought was satisfactory, but Shen Dapeng and Wang Yuying fell into a short silence, Wang Yuying is living in the present, so her vision is limited, and she can only imitate successful products according to her inherent ideas.
Shen Dapeng is because he has never been abroad, and his thinking is still stuck in the tragedy of several major beverage brands and Red Bull failure, plus he never thought that Wang Yuying would invest tens of millions of dollars in the research and development of functional drinks, so there was not too much consideration and planning, which led to the powerlessness just now.
Now hearing Jason look at the problem from a more distant foreign market, Shen Dapeng's brain cells suddenly become active, and the successful methods of others, even if they can't be copied as they are, will always have advantages worth learning from.
In the previous life, several major beverage brands competed with Red Bull for the market, and returned home in a few years, which may have been too late to enter the market, but under the premise of similar taste and the same concept, failure is not difficult to predict, not to mention that the large companies in the country have to pay attention to 'the same price, double the weight', why can't the domestic market try?
Jason is not a talent in the food industry, just a few words can point the problem thoroughly, it seems that domestic talents still have relative limitations, even if Wang Yuying hires relatively high-end talents, but their thinking and vision are limited to domestic, if you want enterprises to seek more ambitious prospects and development, it is bound to integrate with high-end talents.
Shen Dapeng was even secretly sly glad that he got to know Mark and Jason through Qu Yina, even if Mark was not the leader in the laboratory in the United States, even if Jason was not the leader in the mobile phone system software development team, but after all, the two of them stood in a higher position from the beginning, and the starting point was better than the domestic university talents.
"Sister Wang, did you hear that? My friend has made the solution clear, more flavors, more generous portions, cooler packaging, coupled with Yingying's reputation and market share, if you can find a few celebrities to endorse, maybe it will be another best-selling new product. ”
Shen Dapeng also knows very well that these problems are simple to say, but it is not easy to achieve them one by one, a flavor and recipe similar to the similar Red Bull cost tens of millions of investment, and then want to get more than ten or twenty special flavors, how can it be done overnight.
But there is a solution to the problem, it is better than giving up innovative projects, Yingying's tea drink is also from scratch, although the taste is not much different from the tea drink in the market, but it is also better than the single taste of tea in the beverage market, plus just the right publicity and brand effect, it has now quite a good result.
At that time, the food factory was from scratch, they were newborn calves who were not afraid of tigers, and if they wanted to succeed, they had to move forward bravely, but now the food factory has a good scale and stable sales, and then want to make new products, not to mention that they are foolproof, at least they must have seven or eight percent of the certainty, otherwise it is better to maintain the status quo.
Red Bull's best-selling leading product is just a canned Red Bull, not can it be the first in the world, make a product the best, and also stand at the pinnacle and be proud.
This is also one of the reasons why Shen Dapeng has not been in a hurry to let the food factory produce new products, and then there is a reason that considering the problems of the existing production line of the food factory, the research and development of new products, not only the research and development will cost money and manpower, but the new production line needs capital investment, and whether the productivity can supply the market demand is still a problem.
Thinking at worst, the market expansion of functional beverages fails, and tens of millions of investment and time in the early stage will be lost; On the bright side, if the new functional beverages sell well, will the existing production lines of the food factory still be enough to supply the market supply of tea, milk tea and food? Once the problem of out of stock occurs, how to deal with it?