At 9 p.m. on Sunday, the large-scale inspirational experience reality show "Our Challenge" premiered on Apple TV.

Since the past month, Xingyao Media has done enough homework on the publicity and distribution of this program, and basically all the publicity and distribution channels that can be used have been laid for advertising. Including subways, buses, TV commercials, outdoor large screens, etc., and in addition to Xingyao Media, Apple Satellite TV and the three major online platforms have also made a lot of efforts.

From the first minute of the broadcast of "Our Challenge", the ratings have been climbing. In the first hour after the show started, the ratings went up to 3, which can be said to be the first variety show that Apple Satellite TV has been able to pull down the ratings by three in the first hour of the first episode of the program since it was launched.

This rating of 3:00 lasted until the second hour of the broadcast, and then with the launch of the program on the online platform, the ratings dropped slightly, and finally at the end of the first episode, the ratings stabilized at 2.68. The ratings of the time-sharing are basically around 2.8 throughout the whole process.

The achievement achieved in the first issue of "Our Challenge" can be said to have shocked the entire Apple Satellite TV, they didn't expect a variety show to beat a number of TV series, and there were such good results in the first episode.

On the online platform, because they broadcast two hours later than satellite TV, but this does not hinder the enthusiasm of the audience, and there are even barrages brushing, but those who watch satellite TV feel that they are not enjoyable, so they come to the online platform to brush it twice, and some of them missed the plot halfway, so they came to make up for it.

All in all, the first episode of "Our Challenge" was a great success. And the most obvious manifestation of this success is that there are several hot searches on the topic of the show.

After Tang Jingxian got the playback data, he called Fang Nanxing as soon as possible, "Xiao Fang, you really have you." Just now, the variety show director of Apple Satellite TV called me and said that the ratings of the show are very good, as long as we can maintain this production level in the next few episodes. Then they will work harder to promote the show, and I believe that advertising revenue is also indispensable. ”

Of course, Nanxing knows why Tang Jingxian is so happy, the IPO of the listing has been launched, and now there is such a dazzling program broadcast, which can be said to be the icing on the cake for the company's IPO, I believe that those investors will have more confidence in the company, and the IPO may be completed ahead of schedule.

However, Nanxing still said modestly: "Wherever Mr. Tang says, it is the support of the company, so that we can make such a good show." Don't worry, Mr. Tang, the second episode of the show will only be better. ”

Tang Jing chatted with Nanxing for a few more words before hanging up the phone.

Nanxing couldn't help but shake his head, this is the difference between the boss and the employee, the boss only needs to come out and say something when the employee is doing well, and the boss who breaks the leg or something below will not care, fortunately, Nanxing is close to the core of the company, otherwise Tang Jingxian doesn't need to call her at all, after all, the company pays the employee, and it should be done well.

The next day, Apple Satellite TV announced last night's ratings on social platforms for the first time. "Our Challenge" topped the list of Sunday ratings with a high rating of 2.9.

In addition, the super topics that Nanxing prepared for people have also been put on social platforms.

The content of the topic is very simple, it is the brain-burning game last night, how much did you complete?

This is also the link that Nanxing found in the database, in another world, many variety shows like to do online interaction, in order to increase the topicality of the program and improve the ratings of the program. Nanxing thought this setting was very good, after all, there are people who won't watch the whole show for more than two hours, but a small topic is much easier to participate in.

Moreover, some people may not have watched yesterday's show, and use topics to jump their interest in the hope that they will watch it on the online platform again, which is also a way to help the online platform increase the number of clicks.

Nanxing's online interactive session quickly got the participation of the majority of netizens, in addition to the fans of the six guests, the participation of passers-by was also very high. At the same time, the broadcast of the three major online platforms ushered in a small climax.

……

At this time, Nanxing and the director team were preparing for the third episode of "Our Challenge".

The theme of the second session is "Inheritors", allowing each guest to choose their favorite number of gold bars, and after a series of challenges, the person who gets the most gold bars at the end is considered the winner.

In addition, the second episode of the show added the concept of plot, which is also a highlight of the show.

Nanxing feels that adding the plot can enhance the sense of substitution, otherwise a few people doing various games and challenges seem to be lacking as a whole, which will make the show look a little thin and can't stand scrutiny, but after joining the plot, the guests are more interactive, and they can also role-play. Make the whole show seem more novel and interesting.

During the internal review, Mr. Tang and the others were very optimistic about the second episode of the program, so in the third episode including the next few episodes, Nanxing is ready to continue the element of the plot. Then, plot design is a top priority.

Fortunately, Nanxing has a database of other worlds, and the plot only needs to be used, the only trouble is to sort out the content related to the plot, but this matter can't be faked, Nanxing doesn't know how much he misses Shang Lu at this time, if Shang Lu is in the river, he only needs to make a small software for this kind of thing, and the software can be completely sorted out according to Nanxing's requirements.

It took two nights for Nanxing to sort out the plot of the third, fourth and fifth phases, including the character settings of each person, as well as the configuration of the game links.

The theme of the third issue is Shanghai Tang, allowing the six guests to relive the story of Shanghai Tang, but the story is suffix year, so some changes should be made accordingly, and the six guests need to experience the life of many practitioners in a day, such as: taxi drivers, kindergarten teachers, domestic helpers, etc.

It can be said that the depth of the third episode of the program has increased a lot, and I believe that it can entertain the public while also bringing different thinking to every viewer.

The content of the fourth episode is the first group battle of six guests, the first three episodes of the show basically six guests will be divided into two camps to fight, and the fourth episode added a villain, six guests have to face the villain together, break his conspiracy.

In the fifth issue, Nanxing is ready to give Yu Bo a small benefit, and everyone in this issue will revisit Yu Bo's link in the debut movie.

The director team said that Fang Nanxing is not only a gold medal agent, but also a gold medal screenwriter, and this kind of brain-burning plot and game is not something that ordinary people can come up with.

Tang Jingxian naturally heard everyone's praise for Fang Nanxing, to be honest, he felt that since Jiang Dai left, Fang Nanxing seemed to be hanging, and the whole person was very different from before, but this difference was in the experience of creativity. Sometimes Tang Jingxian even felt that it was a good thing that Jiang Dai was gone, if she didn't run away, how could Fang Nanxing be so powerful as if she had opened a matchless in the game.