Travel copywriting
Bai Yi'an sent a message to inform Yiyu of the work arrangements for the future, and she realized that there were so many ways to promote tourist attractions with a book.
The editor-in-chief asked me to complete the work related to tourism promotion with you, and I will pick you up tomorrow and go to the place of work with me.
Bai Yi'an then sent a message.
Pick her up? Yi Yu nestled on the sofa in the rental house, and hurriedly typed a few words:
Just wait for me at the subway entrance last time.
Bai Yi'an didn't know what he was doing, and it took a long time before he replied to the message: Okay.
Yiyu looked at the chat with him before, and suddenly felt that each other seemed to be people who cherished words like gold, and the messages sent were extremely brief, and there was no slightly cordial greeting throughout the text.
The relationship between the two of them may be like a mystery in each other's hearts, sometimes close, sometimes distant, but they are always polite and follow certain rules.
She got up early and cleaned herself up, and she couldn't always show off her disgraced face.
Walking from the rental house to the subway entrance was actually a relatively long distance, and she quickened her pace, just wanting to get to the agreed place as soon as possible, and didn't want others to wait for her.
The price is very tired, this season, just in the morning, the sun is already shining, she holds an umbrella, and halfway through the walk, she feels like she wants to collapse on the ground.
Holding back her breath, she finally arrived at the subway entrance, and she saw Bai Yi'an's figure from a distance, he came too early, and Yiyu thought to herself.
Yiyu walked to Bai Yi'an's side, looked around, there was no trace of the car, turned his head to look at Bai Yi'an, it was obvious that Bai Yi'an understood her doubts, but he just shrugged his shoulders and said innocently.
"In the morning, it was work time, and the car was very congested, so I transferred to the subway, and it was not bad to take the subway, what do you say?"
"I've long been accustomed to it, taking the subway and bus is just the norm of life, but I didn't expect you to treat it as a new means of transportation." Yiyu replied.
"You're not the same as before, and you still speak with a sarcastic tone or two."
"Sarcasm?" Yiyu thought for a while, "No." ”
"Okay, let's take the subway together today and live a low-carbon life. Isn't the theme of tourism now also low-carbon? ”
"Low-carbon? How I don't know. Yiyu recalled the work arrangement at that time, and it seemed that the word was not mentioned.
"I'm here to learn about the current travel trends, so I'm here to guide you."
is so thoughtful, compared to him, what he thinks is serious about doing things is probably just used to coax himself. Yi Yu thought to himself.
Although it is very early, it is no longer unusual for such a city to take the subway for an hour or two at a time. People who live far from their place of work can only choose to wake up early to catch up with work.
When Yiyu was in a convenience store, she didn't feel the human touch of the city, and many customers quickly selected convenience foods and gobbled them up, as if to save time to complete the day's work.
Yiyu often delays eating until late, because just to fill his stomach, Yiyu waits every day to eat when the food in the store needs to be disposed of. This saves a lot of money on meals.
In fact, who doesn't get tired of eating, but if the purpose is just to fill their stomachs, even if they are tired of eating something, they can still swallow it.
At first, Yiyu also felt that the smell of oden became more and more disgusting, but after getting used to it, she felt that there was no better deal than eating oden that had just expired. At least it's still hot, and eating it can warm your stomach that has been torn by yourself.
It took more than an hour for Yiyu and Bai Yi'an to come to the travel agency, and the crowd in the travel agency came and went, which was very dense. Later, the staff took them to the rest area at the back, and it felt quiet through the door.
Today, their job is to design travel related copy.
"The theme is in line with the book "Wonderful Travels", and some points in the book can be combined to create such an effect." The manager there who was in charge of the copywriting told them.
Copywriting, at first glance, I think that as an author, I will be very good at this job. However, after a closer look, I found that the two are completely different.
Specifically, after the marketing strategy of the travel agency is determined, the most concise text and the current publicity method are used to express the advantages of the tourist location to specific consumers, and finally let the consumers be convinced and pay for the tourist location attracted by the copywriting.
Yiyu was confused, and the travel agency did not send someone to plan with them, but only said that they would first write specific copywriting, and then the travel agency would adjust and improve it according to it.
She has never been exposed to this aspect of things, so she can only keep checking the Internet for what kind of good template for copywriting design.
Bai Yi'an suggested that Yiyu and him first carefully look at the fragments of tourist attractions written in "Wonderful Journey" and integrate them with the travel agency's initial plan for the copywriting design, and finally revise them.
"Thank you, I think your thinking is always very clear and clear, if I am just here today, I may not be able to accomplish anything in a day." Yiyu thanked Bai Yi'an.
"Without the blessing of your writing, my proposal for these methods would have been empty." Bai Yi'an replied.
In the end, they decided to stop this senseless mutual praise, and when the time came, "You say a word, I say a word." "Maybe two people can't do anything.
Yiyu tried to write a paragraph, and they revised it and gave it to the copywriting manager.
The manager hurriedly flipped through it and "passed" their copy.
"Maybe you don't know much about it for the first time, because we're too busy now to tell you about those precautions, so I can only mention the general point to you now."
"First, the text should be as concise as possible."
"Second, try to be as precise as possible."
"Thirdly, try to combine the two and be creative at the same time."
The key points are: precise, concise, and creative.
Although it is not a lot of requirements, only three words, but she has no clue about doing it. After writing articles for a long time, the more Yiyu will express some feelings and words in a poetic way. This is exactly what makes a writer different from others.
But now it is a bit difficult for her to simplify, in a sense, to temporarily overturn her previous writing style.
"What's wrong? Do you think it's hard? Bai Yi'an saw that Yiyu's pen stopped on top of the paper, but it didn't fall for a long time.
"I'm a little bit hard at changing the way I write, so I can't put pen to paper." Yiyu expressed the distress in his heart.
"You think like this, combine the content of the attractions we wrote with the brochures of this travel agency in the past, and don't bother with uncreative things first." Bai Yi'an continued to make moves.
He picked up the pen, wrote a few words on the paper and handed it to Yiyu. The above is a brief example of the kind of copywriting he is talking about.
Yiyu looked at it and probably knew how to try it.
The two of them discussed for an afternoon, and finally wrote a few sets of copywriting, and after handing them to the manager, they looked at her and nodded, and the stone in their hearts finally fell.
"It can be said that it is a preliminary introduction, and the copywriting written is relatively in line with the specifications, but for you, this is already a very good completion." Said the copywriting manager.
They thanked them and left, and it was time for dinner together.
Eating, although it is the most common thing in daily life, is also the most tangled thing in a person's day, for example, people have to think about what to eat this morning as soon as they wake up? What to eat at noon today? What to eat tonight?
People regard food as the sky, perhaps because people regard eating as very important, and in people's hearts, this is a reward after hard work, so it is so important.
"What do you eat at night?" The two of them asked in unison.
Yiyu now also feels that in the past, he just used to eat as a tool to fill his stomach, and such a life was boring. It's an amazing experience to have someone to have dinner with you now.
"You decide." Yiyu looked at Bai Yi'an.
"Hmm...... I'll look it up. Bai Yi'an turned on his mobile phone, searched for food on Ele.me, and looked through it for a while to ask Yiyu's opinion.
"We're going to eat...... Snail noodles, right? Bai Yi'an asked.
Snail flour? Yiyu's first reaction when he heard this name was the feeling of other people's snail noodles on the Internet, which was probably delicious, but the taste was a little unacceptable.
Yiyu hesitated a little, "Snail...... Powder? She was a little afraid to try.
Although most of the people who have eaten it have been unanimously praised, this taste is like a mysterious realm for Yiyu, and she does not dare to step into it easily.
"It's delicious, you can follow me and try it." Bai Yi'an pulled her. "I know the route."
"Hey......" Although Yiyu subconsciously wanted to withdraw her hand, she was pulled forward by him, and she didn't care about these aspects anymore.
They took the subway for a few stops and arrived at a bustling snack street where the food was varied, but they already had a goal, and Bai Yi'an took her all the way to the snail noodle shop.
Later, when I came to the end of the road, I finally found the store.
Before he entered, the unacceptable taste had already reached his nose, and Yiyu unconsciously resisted a little.
"Trust me, you'll quickly ignore the smell after you taste it." Bai Yi'an strode into the store.
"Two, what to eat?" When the boss saw someone coming outside, he immediately got up and greeted him loudly.
"Two bowls of the signature snail noodles here." Bai Yi'an said.
"Okay, sit down and wait a minute." The boss yelled at the back kitchen.
"Have you been here many times?" Yiyu saw that he did not hesitate to take the route of the subway, and looked like he was familiar with the road.
"No, I checked, so I roughly know how to go." Bai Yi'an replied, "Why do you say that?" ”
"Seeing that you are so skilled in knowing how many lines to take, I thought you were familiar with this place."
"I also suddenly saw this on that delicacy, and I really wanted to eat it." Bai Yi'an replied.
It didn't take long for the boss to come to the table with two bowls of steaming snail noodles.
There are a lot of things in it, sour bamboo shoots, peanuts, yuba...... Yiyu flipped down.
"Eh, why aren't there any screws?"
Bai Yi'an laughed loudly when he heard this, "Let's do science popularization with you, although the soup base of snail noodles is boiled with snail meat, there will be no snail meat in each bowl of noodles." ”
Yiyu nodded, gently picked up one with chopsticks and put it in her mouth, she saw the price of snail noodles just now, it is really not cheap, so even if it is open, she has to taste it.
Although she only had one clip, she was also amazed by the taste.
"It's delicious." Yi Yu said casually.