Chapter 25 Dialogue with the traditional business model
Luo Ning endured the pain and smiled back, "It's okay, it's okay, it seems that you are really a master." ”
"I'm not a master, my brother and sister-in-law are a master."
After Bai Jun finished speaking, the owner of the martial arts hall, who is also Bai Jun's brother Bai Zi, came over.
After a few polite words, Luo Ning threw out the purpose of this trip, Bai Jun was a little surprised, but Bai Zi was very normal, after all, they had lost a lot of money because of the opening of the martial arts hall, and if his sister Bai Jun could find a job as soon as possible, it would be considered a stop loss.
Bai Jun chatted with Shen Qingling for a few words, and saw that she was the same age as herself, with a docile and quiet temperament, and at the instigation of her brother, she readily agreed.
Immediately after it was time to discuss the salary, Luo Ning proposed 10,000 yuan a month, which startled Bai Jun and Shen Qingling, and they both refused in unison, and finally Luo Ning was convinced.
After negotiating the matter of the bodyguard, Luo Ning's eyes wandered around the spacious and bright martial arts hall again.
"May I ask, the martial arts hall is closed, is there too few people who have signed up?"
Bai Zi sighed, "Yes, it's been almost half a year, and I haven't even been able to earn rent." ”
Luo Ning frowned, and then asked, "Can you tell me about your profit model?" ”
The Baizi brothers and sisters were a little puzzled, and through the exchange just now, they had some understanding of Luo Ning's financial resources, so they asked people to bring some promotional materials.
"Our price is already very affordable, especially for students, we also have introduction rewards, the first three times are free, etc., but we can't attract more people."
Luo Ning casually flipped through the two leaflets and put them down, "I have a suggestion that may help you." ”
Bai Zi smiled and waved his hand, "Little brother Luo Ning, you just gave my sister a high-paying job, we are already very grateful, as for this martial arts hall, while you still have some money in your pocket, go and look elsewhere." ”
"Nope."
Luo Ning was suddenly more excited than the parties involved, and immediately rejected their idea, "It's not so easy to find such a good venue. ”
"yes, we can't bear it."
Luo Ning insisted on helping them, "Then you should stick to it even more." ”
Bai Zi and the others were confused by Luo Ning's tough attitude, making it seem as if he was the owner of the martial arts hall.
"Thank you for your kindness, we've thought about everything, what else can we do!"
Shen Qingling saw the glitter in Luo Ning's eyes, and she knew that the extremely smart Luo Ning had a way to save the martial arts hall.
"Brother Baizi, Brother Xiaoning, he is a business wizard, he is now a shareholder of a company, it just so happens that we are destined to meet here, you might as well listen to it."
Bai Jun turned to Bai Zi and nodded, "Brother, anyway, there are so many brothers to help move things, so I'm not in a hurry at this time." ”
Bai Zi is already a man in his thirties, he has already seen the wind and waves, and the reason why he refused is because he is sure in his heart that Luo Ning, the rich second generation, will only waste time.
"Okay then."
Anyone with a discerning eye could see what Bai Zi was thinking, and Luo Ning naturally saw it, but he pretended not to see it, not because he was broad-minded, but because this martial arts hall might become part of his business empire.
You know, a businessman is like a buyer in the antique market, and business opportunities require not only luck, but also courage.
Luo Ning began his eloquent conversation, "I know, we only have three martial arts halls in Rongcheng, and one of them still has no venue, so you are the largest martial arts hall in our Rongcheng, and this alone has a selling point." ”
"The main reason why you still fail is because of the business model, to put it bluntly, the thinking of the operators has not kept up with the times."
"I don't know if you've heard a word, the sharing economy."
Bai Zi hesitated for a moment and shook his head.
Luo Ning continued: "The future is the era of sharing economy and Internet finance, everything is based on traffic, and without traffic, you can have a net worth of 10 billion, and the money will run out sooner or later." ”
"And what is the traditional business model? I can sell at a price when I have the goods in hand, and this model has begun to be phased out. ”
Bai Zi was already fascinated by what he heard, thought about it carefully, and asked solemnly, "Then what should we do?" ”
Luo Ning drank the already cold Tieguanyin in the cup, and immediately replied: "First of all! We need to change our mindset! ”
"You have to tell yourself that we are not opening a martial arts gym, we are a taekwondo sharing platform."
Bai Zi was confused again, "We don't open a martial arts hall?" ”
"It's not."
Luo Ning was choked by his sudden words, and waved his hand helplessly, chatting with people in this era is really a bit difficult.
"To put it simply, we need to let others know that there is a martial arts hall here, right?"
"So how can you let people in the neighborhood know quickly?"
Bai Zi slapped his palms and shouted decisively: "Send out leaflets!" ”
Luo Ning was laughed angrily again, "No, no, no." ”
"So, advertise on TV?"
Luo Ning raised his hands and motioned for him to stop stubble, otherwise he would laugh out loud.
"Flyers and TV commercials are just mediums, and there are blind spots in their coverage area."
"For you, the widest coverage is the word of mouth between people, which is unique to our country."
"Of course, in order to turn them into our propaganda tools, there must be enough gimmicks, which is a good thing for them. And it's free for a long time! In this way, the spread area can be effectively expanded. ”
Hearing this, Bai Zi shook his head, "I just said, we tried it for free. ”
Luo Ning raised his right hand again, and Bai Zi, who was already a little impatient, closed his mouth unwillingly.
"I just said that we are a free taekwondo sharing center."
"We vacated the first floor and opened it to the public for free, and we arranged for professional coaches to teach here for free every day between school hours and 10 p.m., every day."
Bai Jun was also confused, "Then how do we make money?" ”
Luo Ning said with a smile: "The sharing platform is just a means to attract traffic, with traffic and word of mouth, are you afraid that no one will consume?" ”
Bai Zi opened his mouth and asked, "Then what if the time comes, they really treat us as a free place and no one consumes it?" ”
Luo Ning smiled slightly, and replied calmly: "That's not a thing. ”
"When we have a certain amount of traffic, we will use hunger marketing to attract users to spend."
"It's a limited number of places for each class, why do you want to limit the number of places and the number of courses? It is because we want to keep improving, we are responsible for every customer, and ensure that every penny spent by customers is worth it! ”
"Of course, of course, we have to say this to the outside world, when the time comes, how many classes will be opened, how many students will be accepted in a class, this is not up to you to decide? It's just that you have to be careful not to smash your own signboard. ”
The Baizi brothers and sisters were still a little cloudy, but Shen Qingling understood, and subconsciously applauded Luo Ning.
While pouring tea for Luo Ning, Bai Zi asked with a smile, "Can you please be more detailed?" ”