Although Nanxing is reluctant to do this, since he has inherited the identity of the original body, he still has to be good in many cases, such as fighting for the treatment of his artists, arranging better announcements, and cooperating with the filmmaker's hype.

In fact, hype itself is not a derogatory term, it is just an unconventional new mode of communication, just like when everyone goes shopping, you will hear all kinds of shouts about discounts and special sales, which are essentially hype.

Most of the time the audience doesn't know what happens in front of and behind the scenes of a drama, and before there is no concept of fans, these things may be talked about in talk shows. Later, with the vigorous development of entertainment content, fans came into being, and they are more like knowing their favorite stars, what happened behind the scenes when they were filming a movie, a song or a variety show.

With the curiosity of fans or the public, there is more hype in the entertainment industry. The fundamental purpose of hype is to make a sensational social effect on a certain thing or a certain person, but it is the same, and the ultimate goal is to maximize the benefits of etiquette and reflect more commercial value.

From Nanxing's point of view, as long as it is not too frequent or the means are relatively inferior, then the other Nanxing are still acceptable, and the original body itself is also very good at using these, otherwise Jiang Dai went to the Eagle Country for training or something, how could it be spread on the streets.

When he hung up the phone of Deputy Director Sun of the crew, Nanxing notified Fang Zhiyi's personal assistant Xiao Yan.

After Fang Zhiyi formed a group, Nanxing equipped him with a personal assistant, and there should have been a life assistant, but Fang Zhiyi excused himself, saying that he could handle life matters by himself, and Nanxing saw Fang Zhiyi like this, so he didn't insist.

"Xiao Yan, Fang Zhiyi is going to join the crew next, you find the announcement time that he has set for the next two months, and send it to me later."

"Okay, Sister Fang. I'll sort it out and send it to you in about half an hour. Xiao Yan replied sharply.

If Li Yuan was here, Nanxing would only have to tell Li Yuan, but unfortunately Li Yuan was sent by her to talk to Su Mo and Yan Yan, fortunately, Xiao Yan, this girl is still smart, and Nanxing also moved to cultivate it.

……

In November, the crew of "Youth Without Regrets" held a start-up ceremony.

In the past, the public's attention to film and television dramas was still focused on the front of the stage, such as the plots of TV and movies, which actors are, costumes, props, makeup, and so on. But now people's attention is gradually shifting to the background, and they are not only concerned about what they see on the TV and in the cinema, but also curious about what is going on behind the scenes.

What the audience wants to see, the practitioner presents. According to this rule, some of the crew's start-up ceremonies, behind-the-scenes footage, and on-set conditions have been exposed.

Now whenever a new film starts shooting, there must be a start-up ceremony - that is, choose a good day and an auspicious day to engage in a worship ceremony.

Generally speaking, at the opening ceremony of the crew, the table used for worship will be arranged, and it will be covered with red velvet cloth, and the table will be dedicated to the statue of Emperor Guan, and on both sides of the statue of Emperor Guan, incense burners and roast suckling pig and various fresh fruits will be placed on both sides of the statue.

As an important prop for photography, the camera will also be covered with a red cloth at this time, and then the main creators of the crew and the stars from all walks of life will worship God in turn. Finally, the director lifted the red cloth covering the camera and announced the start-up.

Nanxing arranged some familiar media reporters at the start-up ceremony, Fang Zhiyi can participate in the TV series a year after his debut, although it is only a campus idol drama, but it is already a big span to be able to cross over from a singing and dancing idol singer to an actor, so as long as Fang Zhiyi's performance in the play is OK, then a wave of advertorials praising Fang Zhiyi's acting skills will spring up like mushrooms after a rain.

Although this kind of thing has not yet become an industry, it has faintly formed a chain, like Xingyao Media, which started relatively early, has already had a lot of self-media people, and these self-media people are also bloggers with millions of fans on social platforms, and they are all personal self-media to the outside world, but they will end up at a critical time to help Xingyao Media publicize.

In addition, some fans who were stopped outside by the staff were also the kind of people who were more likely to be at the opening ceremony. In addition to real fans, there are also many proxy shots.

They can get the celebrity's itinerary from various channels, and then squat and wait, and after taking photos of the celebrity that are not publicized to the public, they can make a profit by selling them to fans or the webmaster of the star station.

Nanxing is more disgusted with proxy shooting, first of all, these proxy photographers sometimes dare to go to any dangerous place in order to take photos, and then if something goes wrong, they will deduct the pot to the star of the proxy shooting. In fact, a considerable number of proxy auctions are not for taking beautiful photos of celebrities, but to take their ugly photos or some indecent photos, so the harm of proxy photography is still very great. It's just that they are mixed among the fans, and it is not easy for everyone to tell the difference.

……

The opening ceremony was not long in time and ended quickly.

Since the start-up ceremony was an auspicious day, no shooting tasks were arranged that day, Fang Zhiyi took a bunch of gifts from fans after signing for a few fans, and followed Nanxing to the hotel set by the crew.

In terms of the hotel, Nanxing did not ask the crew to treat them differently, but Deputy Director Sun seems to have taken it upon himself to help upgrade the hotel to the same as the male and female leads, so now they are staying in a five-star hotel.

After entering the room, Nanxing instructed Xiao Yan to put those gifts aside, Fang Zhiyi originally wanted to open them one by one to take a look, to be honest, this is the first time he personally received a gift from a fan, and it used to be sent to the company by the fans, and then handed over by the company's staff.

"Xiao Yan, take all the gifts just now to the next room and take a look." Nanxing stopped Fang Zhiyi's movements, "By the way, eat and drink separately from other things." ”

"Okay, Sister Fang, I'll go."

Fang Zhiyi was a little unsure, "Sister Fang, I still want to take it apart and see it myself." ”

"You don't understand this, the agent who took me before, and the artists under him had an accident in this regard." Nanxing poured himself a glass of water and continued: "At that time, there were also so-called gifts from fans, which contained small cookies made by fans themselves. ”

"Huh? No, why would fans do that? Fang Zhiyi was a little surprised.

"Pretending to be a fan is not a proxy shot, some opponents will destroy you if they can't surpass you, so these things sent by fans, as long as the entrance is basically all lost, the rest must be checked and then processed, after the inspection, there is no problem, you can take a photo if you have anything you like, and then you can post it on social platforms."

"So that's the case, thank you Sister Fang, I didn't think there would be such a possibility."

"It's normal to just make your debut and not understand anything. Tomorrow will have your role, you have a good rest today, don't go out at night, and strive to have a full state tomorrow. ”

Nanxing, who returned to his room, made a call to Li Yuan.