The light in the warehouse was a little dim, Li Mucai turned on the light and looked at the neat antique objects placed on the shelves, and couldn't help but sigh for a while and said: "You can't directly use the antique cover, adding a rope is a long-standing idea, what other tricks can there be?" It's just a handbook, so why take it so seriously! Alas~"

Gao Zhongjie walked in and said with a smile: "What is Boss Li doing here with a sad face?" Why don't you think about an original concept? ”

"What's the use of an original concept?" Li Mucai glanced at Gao Zhongjie suspiciously and said, "Old Gao, you are an antique seller, you don't understand our cultural and creative affairs!" It's just a handbook for the public, how can buyers care about your original concept! ”

"What you and I are doing is the creation of an international fashion clothing brand?"

Gao Zhongjie smiled and said: "Our boss, that is, your brother-in-law, once said that when making originals, the concept must be attractive enough, and if you want to be attractive enough, you must first ask yourself what kind of thing you want to do!" ”

"You don't need to set any restrictions on yourself before making something like this, just like if you are making an international fashion brand, you can do your handbook!"

Li Mucai heard Gao Zhongjie say that Jiang Chaofan said this, and couldn't help but say with some attention: "Brother-in-law is naturally a smart person, otherwise he wouldn't have thought of that breakthrough book jacket." Before that, no one would have put bookmarks and pendants on their book jackets, and they would not have thought of making some elevating covers on their book jackets. ”

"Before that, it seemed that people didn't pay much attention to book clothes."

Gao Zhongjie said with a smile: "That's it, because everyone doesn't pay attention to the creation of book clothes, so when the boss injects an original concept into a book clothes for the first time, it will have such a big impact!" It's the same with the hand ledger! ”

"Now the public only has the same demand for handwritten ledgers, but this does not mean that they don't want to know the original concept, but no one instills the concept and no one takes the lead in doing it!"

Li Mucai turned to look at Gao Zhongjie from the side of the shelf and said, "So you mean to say, let me take advantage of the fact that this concept is not yet popular, and take the first person to eat crabs, right?" ”

"That's what it means, but you're not the first person to eat crabs." Gao Zhongjie smiled and handed several bulging folders in his hand to Li Mucai and said: "This is the information that the boss asked me to find for you, and they are all relevant information about the original handbook that can be found on the Internet!" The original concept of some handbooks is very good, and not looking at the handbook just looking at the original concept gives people an urge to buy this handbook! ”

"Is that a handbook still a handbook?" Li Mucai couldn't help but complain.

Gao Zhongjie said with a smile: "Boss Li, you are making cultural and creative products, don't you know that the times have changed?" If there were two restaurants in front of you, one rag and one glittering, with similar prices, which one would you choose? ”

"I'm sure ......" Li Mucai opened his mouth, but he didn't finish speaking, in fact, everyone knows the answer!

Gao Zhongjie said with a smile: "The original concept is the exterior decoration of the restaurant, and most people who choose a restaurant will definitely look at the decoration of the restaurant." It's the same with the consumers who buy the ledger, and I can't say that everyone goes back to look at the original concept, but at least there are a large number of people who will definitely look at it when you offer something like this. ”

"The boss said that we can make a video to explain the concept. As long as the concept can be attractive, then the antique series of handbooks is no longer a book for writing, but a collection with patriotic, retro, elegant, high-end and other rich content! Of course, the material must also be good enough, and it cannot be operated for a long time without a false appearance. ”

Li Mucai fell into deep thought, and after a while he spoke: "This is also what my brother-in-law asked you to tell me. ”

Gao Zhongjie nodded yes. "Mostly what the boss meant. I might as well tell you, the boss's goal is not to be the first antique store in Licheng, but to take the antique industry as the core and continue to diverge out of the supply chain group. ”

"Supply Chain Group?" Li Mucai hesitated and said, "Brother-in-law also wants to engage in this business model?" He's an antique shop, he can ...... Oh! Aren't antique derivative products cultural and creative products? ”

"I see!" Li Mucai woke up!

As an excellent brand in antique stores, Jinyufang does have the key to enter cultural and creative products. Handbooks, book jackets, and secondary, can also produce replicas such as small imitations of bloodstone, copies of Qi Baishi's unique paintings worth tens of millions, and other imitations from previous collections.

This is not a fake, as long as Jiang Chaofan has such a thing one day, he will have the right to sell imitations one day! It's just that when the imitation is released, it needs to leave a clear mark that can prove that the thing is an imitation.

The museums in the hot summer are also tentatively carrying out this business, and abroad, such as some well-known museums and antique collectors in Yamato, have begun to do this, and there is still a considerable market!

Some museum imitations of Yamato have even flowed to the Yanxia market, and it is precisely because of this that the Yanxia Museum has seen the commercial value of collections that can only be collected in the past.

Nowadays, the Palace Museum and some first-tier cities and city-level museums are already making this kind of manufacturing!

If Jinyufang can establish its own brand at this time, it can indeed gain a firm foothold in this market. This gave Li Mucai hope for the future.

Just when Li Mucai was energetically thinking about the original concept, Jiang Chaofan took Sun Tianzheng's car to the gate of the Licheng Painting and Calligraphy Museum!

Li Li stopped the car with a pale face, opened the door and walked towards the museum without saying a word!

When the two guards at the door saw Sun Tianzheng, they immediately greeted him: "Hello Director Sun." ”

Sun Tianzheng nodded and said to them, "Hello, I'll take this Mr. Jiang into the museum." ”

Then after he took Jiang Chaofan in, he registered the record of the visitor's entry at the registration desk at the door.

Jiang Chaofan followed Sun Tianzheng, put all these in his eyes, and nodded secretly. Today, if other people knew that he was such a powerful character, I am afraid that it would be impossible to have any registration, so I took him in directly.

But Sun Tianzheng didn't do this, he seemed to be treating everyone equally, and he was not afraid of offending Jiang Chaofan because of this.

When Jiang Chaofan was observing Sun Tianzheng's personality, why wasn't Sun Tianzheng observing Jiang Chaofan's behavior! Sun Tianzheng is not the kind of evil crooked way, he has always paid attention to the belief that painting comes last and being a person first.

This is true for accepting apprentices, and so is for himself!

No matter how strong the painting ability is, no matter how talented others are, if the character is inferior, Sun Tianzheng will never show half a smile! He caught a glimpse of Jiang Chaofan letting himself register his name information unhurriedly, not angry at all, and he didn't feel that he was a privileged person, and he couldn't help but breathe a sigh of relief in his heart!

Sun Tianzheng said with a smile on his face: "This is the rule of the museum, and I can't abolish it, I'm really sorry for delaying Mr. Jiang to talk about business." ”

Jiang Chaofan shook his head and said: "Where, Curator Sun acts in accordance with the charter, does not ignore the rules because he is the curator, and is a person worthy of respect!" ”

Sun Tianzheng heard Jiang Chaofan say this, looked at him with some surprise, and saw that he was sincere and not deliberately sarcastic, and the smile on his face became even brighter.

There is talent and character, such a genius is really rare.

Childe said that it is a rare occurrence in a thousand years, but this assessment is pertinent, and there is no moisture at all.

Sun Tianzheng said with a smile: "Mr. Jiang, please come with me!" Lao Xu will be here soon! Originally, Lao Xu was going to visit you in Jinyufang, but at that time, Childe was there, and Mr. Jiang also said that he wanted to come to the museum as a guest, so I asked Lao Xu to go back to the museum directly! ”

"If Mr. Jiang doesn't dislike it, we might as well play other games!"

"Oh?" Jiang Chaofan raised his eyebrows slightly. "Games?"

"Haha, it's not a too difficult game, it's just playing Go or something, just playing for a while to kill time, don't say anything about winning or losing, Mr. Jiang, what do you think?" Sun Tianzheng said with a smile.

As a master of Chinese painting, Sun Tianzheng is not only good at Chinese painting, but also quite powerful in the six arts of the traditional gentleman in the hot summer.

If he is not a painter, Sun Tianzheng's level can definitely stay in the national chess academy and eat the country's subsidies. The subsidy for the sixth and seventh sections is a bit high, and the subsidy will be at least hundreds of thousands every year. It's not complicated to do anything, just play chess and then play chess!

Jiang Chaofan smiled and said, "If I lose or lose, I can have fun!" But I'm not too good at Go, so let's play chess! ”

"The chess has been taken away by Uncle Chen." Li Li suddenly said at this time: "I took it early this morning." ”

Sun Tianzheng laughed twice and said: "Then let's play Go, Mr. Jiang doesn't have to worry, my Go skills are only at the level of beginners, we can play chess while reading books!" ”

Jiang Chaofan said okay, anyway, it's time to kill!

Sun Tianzheng saw that Jiang Chaofan agreed, so he asked Li Li to get the book.

After Jiang Chaofan took it, he found that it was a book for basic beginners, but they were all books that introduced routine chess moves, and none of them were the initial introduction to Go.

Sun Tianzheng pinched a few chess pieces from the chess box and put them on the chessboard and said: "Mr. Jiang doesn't need to look at any Go entry, it's old, smelly and long, so it's better to let me enlighten you about Go." ”

The corners of Li Li's eyes twitched slightly when he heard this, he had been studying oil painting with Sun Tianzheng since he was eight years old, how could he not know that Sun Tianzheng had something to say, and planned to use this to test what Jiang Chaofan thought in his heart, if Jiang Chaofan did not reject the guidance of Go, Sun Tianzheng would find an opportunity to cross from Go to the guidance of oil painting.