William and his milk tea
Recently, I was pleasantly surprised to find that the new company not only has a certain position in the entertainment industry, but also quietly entered the milk tea industry, silently planting a seed of hope among many fiercely competitive milk tea brands. In the casual conversation with colleagues, I mentioned milk tea, and mentioned the dream that every girl has ever had, to open a milk tea shop. Open a shop, read a book, listen to a song, taste a cup of tea, enjoy a cake, and let the years slip away quietly in the gloomy spring light, what a wonderful thing. What a beautiful white dream! But he was soon woken up by reality. But it reminds me of an old friend, William Milk Tea, who used to be the main creator of William Milk Tea, which was once popular in our office.
Speaking of this friend, we met at work, when I was doing recruitment-related work, and he happened to be the elite of a well-known talent network. So I got to know MSN, a tool that white-collar workers are proud of, and gradually became familiar with it. Then I went to work for a wedding magazine, which came from Japan, and I just came to Beijing in 2007, and I was amazed by its sophistication when I was looking for a job. At the time, I wondered if I had also entered the fashion industry from this magazine, and I didn't notice the limitations of the industry at all, and I found out that William was a multi-faceted person, not only professional, but also interested in photography and video production, and for this reason we became very good friends, and I later learned about it. He wanted to create a one-of-a-kind proposal for his girlfriend and take their wedding photos himself. At that time, I still remember being shocked by the photos of their two golden boys and girls, and the match was 100% and there was no suspense. For me, who will still be single, I can only envy, jealousy and hate.
Later, of course, the fairytale prince and princess were happily together. William and I are also busy with our own work and life, and this is the case in Beijing, and even good friends are rare to find. What's more, we are gentlemen's friends. At that time, WeChat began to become popular, but fortunately we didn't forget to add WeChat to each other, and suddenly one day I saw one of his circle of friends, this guy actually went to Guangzhou, and he was actually learning to make milk tea. A boy who has achieved a middle level in the industry, a Northeast boy with a square face and a cool mustache, and a big man who is a little dark but full of responsibility, actually went to Guangzhou to learn to make milk tea! What a sense of picture, what a blow to me who has always wanted to open a bubble tea shop. So, with curiosity and at my strong request, the first thing he did when he came back was to meet with me, an old friend I hadn't seen for a long time, and report on the situation.
My experience with him was only to jump from that well-known recruitment network to a new Internet recruitment company on College Road, and took the position of sales director, and I went to rub a cup of coffee in the first month of employment, there are not many good cafes at that time, and the coffee is just emerging, but I still remember that the café is still very distinctive. At that time, I was still helping him research his wedding trip and wedding photos. Just over a year has passed, and I can only sigh that the world is so big and the changes are so fast.
It turned out that although the company offered a high salary, there were many things that made him unhappy, and after a few struggles, he wanted to take a trip that he said. It just so happens that my daughter-in-law is also a fan of milk tea, and he also likes to drink it, so I think it's cool to open an Internet model milk tea shop. That Emperor Taiji had just become popular, so he also wanted to try it. So there are those chic photos in the circle of friends. Is there anyone who wants to guess what zodiac sign he is? That's right, he is the quintessential Aquarius, who never loses his curiosity and genuinely makes surprising moves. Of course, as an Aquarius, I listened to a series of twists and raised my hands in favor, because there is no better way to have free milk tea to drink. At that time, I was already working at a state-owned newspaper, and in the dreary office atmosphere, the only pleasure was to have snacks and afternoon tea every afternoon. So I patted my chest and promised that I would help him promote it.
William Milk Tea was officially launched three months after he returned to Beijing, introducing glass bottles that are still rare in Beijing, as well as unique Eiffel iron bottles, and mango pudding can be matched. Although it is simple, it still has a sense of freshness with what you can buy in the milk tea shop, and the boss personally delivers the goods, and you can see the demeanor of the handsome guy at a glance, although William is not 180 tall, he is still very cool, and it is the kind that many girls like, so he repeatedly promoted the office to taste it, and it soon became popular. At that time, his slogan was to let everyone drink authentic Cantonese milk tea. Some people are for the handsomeness of the tea delivery person, some people are for the uniqueness of the bottle, and some people are for the convenience of delivering it to the door. So it quickly became famous in the CBD area. At the time, we joked that if you didn't drink a cup of William milk tea at work in the east, you wouldn't be a real elite. Later, we also cooperated with some convenience stores to supply goods. Although there was pressure at that time, I could feel the confidence of him to do what he liked, although the industry span was relatively large, although many practical limitations limited the development, but as an attempt to start a business, at least gained a valuable experience.
Later, I left Beijing, and we lost contact. Two years later, when I returned to Beijing, I was delighted to find that he had become the marketing director of a fast-food chain. And that one also sells poor milk, and the taste is the same. I was very emotional, and when I asked him, he said that although it felt very similar, it was not. He has not been making milk tea for a while, because of the responsibility of the family, they have a lovely son, the little guy has absorbed the advantages of his parents, and he has been a yin star since he was a child. Although the milk tea business is what he likes, it has not brought big benefits, so he has started from scratch, but thanks to William's milk tea entrepreneurial experience, he transformed into this catering company to be in charge of the market and start a business with the team. His experience and Aquarius's natural creativity and ideas can be used in marketing. At the moment, they are doing very well, and even people like me, who don't like to eat claypot very much, still have to eat it once in a while. On the one hand, the milk tea in the claypot rice is delicious, and on the other hand, there may be a plot in it.
When I talked to my colleagues about my dream of opening a dairy shop, I thought of this old friend again, although we haven't seen each other for a long time, we are all working hard to live, for our lovers, for our families. Do not regret the entrepreneurial experience, whether it is success or failure, is a kind of harvest in our life, many years later you will find that those who have brought you pain experience but are silently achieving you today. So if you think about it, just do it once, instead of waiting, it is better to act, because life is very short, we can't guarantee success, but at least we can guarantee that there are no regrets in the memory.