Chapter 248: Commercial
P City, Country F, Zoe International Headquarters.
More than a dozen executives sat in a conference room with a giant projection screen in front of them.
"If you're all here, let's get started," the chief designer took a sip of coffee, "Some of you may know the three actresses, and some may not know each other, so in order to prevent deviations in your evaluation, I won't introduce them too much." ”
The chief photographer with a short beard next to him said: "I'm really looking forward to the creative of the classic reshoot, let's get started." ”
The lights dimmed, and the first one to play was a remake of Ye Cha Cha.
"The image is very atmospheric, but it lacks a bit of charm," commented the director of the design department. ”
"I kind of like this," the general manager nodded to the table, "and it looks like a comfortable performance." ”
The second one to play is Liang Xiao's.
"It's a beautiful picture," the director of the promotion department nodded, "and the subject matter is also a more attractive category." ”
"Romanticism, but to this extent, it's not easy to promote in China," said the head of the Asia-Pacific region, "Don't forget, our market focus this year is shifting to the Asia-Pacific region." ”
"This actor is very well-known and has won many awards," said the chief designer, "and in terms of age, it is similar to our user group positioning." ”
"Let's take a look at the last one," Zoe Woolley, who had not spoken, said with a flat face, "It's not too late to make a decision after reading it." ”
"The last one is a new generation of actors, and the age positioning is also a little far from Zoe's mainstream users," the chief designer clicked the play button, "I personally don't think much of her......"
The classic music sounds, and a girl in a floral dress appears on the screen, her steps are light and agile, and when she turns around, she looks straight at the camera, and then smiles.
The chief designer's unfinished words choked in his throat.
Zoe Woolley's eyes lit up, and his gaze became focused.
As the camera progresses, the girl's figure gradually blends into the crowded street, she looks at the colorful clothes in the window, with a little curiosity on her face, but no envy.
The chief photographer was slightly stunned, and couldn't help but sit up straight: "This is a complete long shot?" ”
And then, the scene of the girl and the wandering singer meeting made the originally casual few people suddenly concentrate and look at the screen without blinking.
As the lights in the conference room turned on, several people looked at each other, and suddenly didn't know what to say.
"Starry, what do you think?" Mr. Woolley turned his head to look at the woman beside him who had never spoken, "You are also Chinese, and you are more sensitive to the faces of the Asian region, so I would like to hear your opinion." ”
"If you're looking for the highest degree of restoration, then the second one is pretty good," among the coffee aromas in the room, only the woman's hand exuded a burst of tea fragrance, "It depends on what you think." ”
"What if I'm looking for the best, the most infectious?" Woolley looked at the woman intently, "Oh, Starry, don't sell it, tell me what you think." ”
The woman smiled slightly: "Do you remember why we made this commercial?" ”
"To promote the product, of course."
"Which one of the films do you think drew the most attention to the product?" The woman placed the teacup on the table, and the porcelain collided, making a soft "ding" sound, "It's the last one." ”