Chapter 324: The Price Battle

Li Ying took Song Nianyao, accompanied by Xing Lihua and others, and took a turn around the laboratory and production workshop of the pharmaceutical factory, and watched the process of workers producing "Xiaoyaolu".

Since "Xiaoyaolu" has obtained the testing certificate and production license of the relevant departments, the production workshop is in full swing to make the liquid medicine using the raw material water containing Xiaoyao True Qi prepared by Li Ying before. Zhou Biquan took a few assistants and walked around the workshop, looking east and west, looking thoughtfully, no one knew what he was thinking.

Seeing Li Ying, Xing Lihua and others coming in, Zhou Biquan didn't greet them, just glanced at Li Ying with a cold gaze, passed by them, and walked straight out of the factory.

Xing Lihua never knew why Zhou Biquan was so indifferent to Li Ying: according to common sense, Li Ying was the soul and core of this medicinal material base. Without his carefree true qi, it would be impossible to produce "Xiaoyaolu". As one of the major shareholders of the medicinal materials company, Zhou Biquan should show enthusiasm and respect for Li Ying, a key figure who brings fame to the company and creates benefits for the company. But judging from his expression, it seems that he had a grudge against Li Ying in his previous life. This is not only puzzling, but also rather strange. Several times, he wanted to ask Li Ying what kind of feud he had between him and Zhou Biquan, but looking at Li Ying's appearance, he didn't seem to want to explain, so he finally held back.

Li Ying didn't take Zhou Biquan's attitude to heart at all. For this kind of man who is angry with others because he pursues a woman, he feels that it is a sign of incompetence and narrow-mindedness, so he looks down on him from the bottom of his heart, and never treats him as a threat or an enemy.

During the visit, Li Ying and Xing Lihua discussed some specific matters related to the official listing and sale of "Xiaoyaolu".

According to Li Ying's idea, he wants to hold a large-scale literary and artistic event on the day when "Xiaoyaolu" is officially listed, on the one hand, to celebrate the listing of "Xiaoyaolu", on the other hand, he also wants to invite some stars in the literary and artistic circles to Wushui to have a look, and use his influence among them to let them take turns to hold concerts in Wushui in the future, so as to attract a large number of their fans to Wushui to watch the performance. Or, set up a large-scale performing arts center in Wushui, and invite several stars to perform at the performing arts center every month. In this way, on the one hand, it can provide a rich cultural and entertainment life for those entrepreneurs who come to Wushui to invest, and on the other hand, it can also build Wushui into a "cultural and entertainment center" to promote the development of Wushui's tourism, accommodation and catering, transportation and other industries.

After Xing Lihua heard about his grand plan, he smiled and said: "Leng Zhenren, Wushui is still a remote and backward poor county, will those stars in the entertainment industry come here to hold concerts and participate in the performance of the performing arts center as you wish? I know that you have many friends in the entertainment industry, and it is very easy to invite them to attend one or two events. However, if you want them to often come to Wushui to hold concerts or participate in other performing arts activities, if they can't make money, I'm afraid it will be a difficult thing. ”

Li Ying said with confidence: "I have thought of this question for a long time, and I will let them make money." First of all, I will invite some powerful companies to Wushui to invest in the development of tourism resources. I investigated, and there are five promising tourist development attractions in Wushui, namely the hot spring valley in Leigong Town, the primeval forest in Yaowang Mountain, the Hongqi Reservoir in Baixi Town, the underground karst cave in Boyue Town, and the Shilong River rafting in Youxi Town. These five attractions can be developed by five powerful bosses. I believe that as long as someone is willing to invest, these five attractions will attract a large number of tourists. Secondly, our Ruikang Pharmaceutical is expected to become the most famous wholesale center of medicinal materials in the country in the future. In particular, our Xiaoyaolu products will attract medicinal herb merchants from all over the country to purchase in Wushui. Third, I also want to build Wushui into a Xiaoyaogong training center, and there will definitely be a large number of people who want to learn Xiaoyaogong to come to Wushui to participate in the training. With so many tourists, businessmen and students, coupled with the influence and appeal of those performing arts stars, I believe that the business of the performing arts center will definitely be very hot, and maybe there will be a phenomenon of hard to get a ticket. Hehehe!"

After listening to his analysis, Xing Lihua's eyes lit up and said, "This is indeed a good idea. In this way, I will invest in this performing arts center, and you still have a 25% stake, how about it?"

Li Ying said: "This matter is not urgent for the time being. I have to go to the capital first, and get a few bosses who are willing to invest in Wushui, so as to start the tourism development first. This time, I invited some celebrities to come over, just let them come to Wushui to have a look and attend the celebration of our Xiaoyaolu listing. ”

Song Nianyao had been looking around with great interest, and then saw those beautiful "Xiaoyaolu" products in blue bottles, so he picked up a bottle and looked at it carefully, and said to Xing Lihua with a smile: "Mr. Xing, can I taste this health care liquid of yours?"

Xing Lihua also smiled and said, "Director Song, you can taste it casually." ”

Song Nianyao unscrewed the lid of a bottle of liquid medicine, and without asking Li Ying about the amount of this liquid medicine, he drank the bottle of medicine in one fell swoop.

Li Ying wanted to stop her too late, so he said to her: "Director Song, this medicine can only be taken for one-third of the bottle, you can drink one bottle in one sip, and there will be adverse reactions later." ”

Song Nianyao was startled, pouted and said, "Why didn't you say it earlier? I thought that a bottle of medicine was a one-time dose! By the way, what adverse reactions would there be?"

Li Ying shook his head and said, "I can't say the specifics. However, you're bound to be emotional, hot, and feeling energized. The rest of the reaction should still be none. ”

Song Nianyao breathed a sigh of relief, touched his chest and said, "You scared me to death, I thought I would be poisoned!"

After coming out of the factory, it was already more than six o'clock in the afternoon. Xing Lihua and several shareholders accompanied Li Ying and Song Nianyao to eat in the company's cafeteria.

Although it was eaten in the cafeteria, Xing Lihua ordered the kitchen to buy a lot of good dishes, so the dishes were very rich.

At the banquet, the people of the company kept saluting Li Ying and Song Nianyao's wine. Song Nianyao was very happy today, and he did not refuse all the toasts, and drank more than a dozen glasses of high-grade liquor at once.

Li Ying quietly advised her to drink less, but she didn't listen at all, and took the initiative to give everyone at the table a glass in return.

As a result, by the time the banquet was gone, Song Nianyao was already so drunk that his face was flushed, and he was a little unsteady when he walked.

Li Ying had to hold a meeting in the company at night to discuss the pricing of Xiaoyaolu, so she said to Song Nianyao: "Director Song, you have drunk too much, let Mr. Xing arrange a driver to send you back to rest first, I may not be able to leave until after eleven o'clock." ”

Song Nianyao's eyes were slightly worried, he glanced at Li Ying, shook his head and said, "I'm not leaving, I'm waiting for you." ”

Xing Lihua saw that there was affection in her eyes when she looked at Li Ying, and immediately understood the reason why she didn't leave, and hurriedly said, "Director Song, why don't you take a rest in our guest house first, and then you can go back together after Director Li has a meeting." ”

Song Nianyao nodded and said, "Okay, it's troublesome Mr. Xing." ”

After Song Nianyao left, Xing Lihua immediately summoned all shareholders to the conference room for a meeting to discuss the pricing of "Xiaoyaolu".

Because the pricing is related to the market positioning and profit level of "Xiaoyaolu", there was a fierce controversy at the meeting.

Some shareholders represented by Zhou Biquan believe that "Xiaoyaolu" is a high-end health care medicine, which should be consumed by the middle class and rich celebrities, so the price should be high, and it is recommended to set it at 3000-5000 yuan a bottle, and in the initial stage, it must be limited in production to raise the market price of liquid medicine and ensure that profits are maximized.

After listening to the speeches of Zhou Biquan and others, Li Ying said disapprerovingly: "Mr. Zhou, I don't approve of this. The purpose of our production is to make money for everyone, and to relieve the pain of thousands of patients. You position the consumer group of MEM as middle-class and rich and famous, and set the price so high, which defeats my original intention. My suggestion is that we should position the consumer group of Xiaoyaolu to be aimed at all ordinary people, so that the average patient can afford and use it. Therefore, I suggest that the price of Xiaoyao Lu be set at 500-1000 yuan a bottle. I did the math, even if we set the middle price of 800 yuan a bottle according to what I said, our profit is still very considerable. We are all very clear: now every bottle of Xiaoyao Lu we produce, excluding my true qi, does not count the cost, the real raw materials, labor costs, including various taxes and fees, should not exceed 100 yuan. Then, we sell it at 800 yuan a bottle, and the net profit is 700 yuan a bottle. Suppose we produce 150,000 bottles of liquid medicine per month according to the raw materials provided by my true qi, and the monthly profit will reach 105 million yuan, and the annual profit will be more than 1.2 billion. This level of profit is enough for us to make a lot of money. So, I think we can't be too greedy, we should think about thousands of ordinary patients, and we should take care of the needs of most people. Moreover, we should also take into account that this 800 yuan is only our ex-factory price. In order to really sell Xiaoyaolu to consumers, it will have to go through layers of distribution, layers of transportation, and layers of price increases, and the final retail price is likely to double or even several times. If you set a bottle of 5,000 yuan, the final retail price is likely to reach more than 10,000 yuan, and ordinary patients simply can't afford it. So, I think we have to have a little bit of a sense of social responsibility, to take care of the interests of the majority, and not to serve the rich as you said. In that case, I would rather use my true qi to treat those rich people than to work hard to produce this medicinal solution. ”

Xing Lihua heard Li Ying say such a thing, and hurriedly said: "I think what Leng Zhenren said is very reasonable, we will set the price according to the principle he said, and send it to the price department for verification in a few days." That's all for now. ”